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XEODesignNicole Lazzaro
Advanced AR UX Standards for Games
AWE NITE SF
August 13, 2019
@NicoleLazzaro
Thought Leader
How Emotion Drives Tech Engagement
Advanced the art of game design
1st iPhone game @NicoleLazzaro
Interaction Design Language
Inspired Millions of Developers
“Every designer should learn
to read this language.”
Will Wright, Designer of The Sims
The 4 Keys to Fun
Globally Recognized Expert on Emotion and Play 26 Years
XEODesign© 2019 XEODesign, Inc.
4 Keys to Fun
Add Life to The Sims
Emotion framework for NPC AI Sims 2 on
Sold 13M+ units 2007
Second best selling PC game
of all time (the original Sims #1)
Hands Free AR/VR UI to Eyefluence
Eyetracking UI
AR/VR UI design for a productivity
operating system purchased
by Google 2016
Wonder to Myst
Riven, Myst Online, Myst V
Player experience design Feedback and
localization. Riven 4.5M units 4 years.
Feel The Force Unleashed
Player experience design (+12 other titles)
1.5M first week 7M copies fastest selling
XEODesign© 2019 XEODesign, Inc.
XR Clients
XEODesign’s strong track
record raises the bar with
leading XR organizations.
From consulting to HTC Vive
Focus launch partners our
proven innovation methods
deliver next gen experiences
for AR and VR.
4 Keys Changing the Face of Technology, Enterprise, Games, and Politics
Samantha Bee Gamify Midterms The Future of Work Singapore TV
XEODesign© 2019 XEODesign, Inc.
BOSE AR
UX Standards for AR Games
1. White Space
2. Emotion & Fun
3. Audio
4. Haptics
5. Gestures
4 Keys to Fun
Free download 4K2F.com
Avoiding Hyper-Reality Nightmare: Keiichi Matsuda
White
Space
Additive Light
Need Context to Shine Through
Emotion
& Fun2
XEODesign© 2018 XEODesign, Inc. Confidential and Proprietary
HardFun
CoreLoopChallenges.
EasyFunMicroloop
ExploreBubbleWrap
PeopleFun
ShareExperiences
SeriousFunMetaGame
ImpactUser’sLifeOutside
OfGame
4KeystoFunApplied
XEODesign© 2019 XEODesign, Inc.
4 Keys to Fun
Emotion Engine
Loss of Agency Can Lead to Depression
Audio
3
AR Audio Ø Position Direction Distance
Traditional
AR
Unscramble the Oracle
BOSE AR Game Jam
July 26, 2019
AR Simple Player Actions
Demo
Unscramble the Oracle
AR Game Audio
1.Position is the power
(and challenge)
2.Flexible Layout of Real World
(or AI)
3.Button and interaction
(audio highlights)
David B Fox Nicole Lazzaro Patrick O’Shaughnessey Wonkubus Wonk (Michael Crabbs)
Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Meetup August 13, 2019
Haptics
4
PBR for Haptics
PBR for Haptics
Gestures
5
Gestures Discrete, Motion, and 3D. But Want Fluidity
Effortless Exploration and Novelty [EF]
Finger Spells Aladdin’s Cave
UX Standards for AR Games
1. White Space
2. Emotion & Fun
3. Audio
4. Haptics
5. Gestures
4 Keys to Fun
Free download 4K2F.com
XEODesign© 2019 XEODesign, Inc.
For More XR Standards and Slides
Drop off Biz Card or Tweet @NicoleLazzaro
Nicole@xeodesign.com
@NicoleLazzaro
XEODesign.com
510-658-8077Free Download
4K2F.com
Follow the
White Rabbit
TiltWorld.com

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Taming the Metaverse. Advanced UX / UI Standards for AR Games.AWE NITE SF Meetup August 13, 2019