Why You Don't Need SmartURL.it - TheGenesis for Labels
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TheGenesis for Labels is a new product, by Gravity4, for record labels, recording artists, talent agencies, and other counterparts within the music industry. Want to get started? Email me: ns@gravity4.com
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Why You Don't Need SmartURL.it - TheGenesis for Labels
- 1. TheGenesis for Labels The world first marketing cloud for music
- 2. 2 About Gravity4 Gravity4’s is the World’s First High-Frequency Marketing Platform built for brands, agencies, and publishers who are serious about their ROAS.
- 3. 3 About Gravity4 We launched on July 17th, 2014 in San Francisco, CA We grew from 5 employees on launch date, to now 450+ employees in 18 offices globally. Acquisitions 15 acquisitions to date.
- 4. 4 Some of our clients
- 5. 5 Music industry at a glance Current “Smart Link” offering Smart URL.it allows for iTunes link tracking & retargeting • Multiple cookie jump, resulting in 25% match rate Po.st allows for retargeting • Multiple cookie jump, resulting in 25% match rate LinkFire landing page to choose streaming provider • Retargeting available via separate DSP • Multiple cookie jump, resulting in 25% match rate Social Media • Most widely used form of communication from artists to fans • No data capitalization • No “owned” data to use for merchandise campaigns, ticket sales, etc.
- 6. 6 Gravity4 Solution: TheGenesis for Labels The World’s First Marketing OS for Music
- 7. 7 Features Intelligent links Cross-device/Channel retargeting Affiliate Revenue Real-time insights Device and country targeting Customization/custom domains
- 8. 8 Supported services iTunes/Apple Music Microsoft Music Tidal Vevo Spotify SoundCloud 7Digital Raphsody Rdio Mix Radio Youtube Amazon Google Play Deezer
- 9. 9 Beautiful landing page with a smart link for artists
- 10. 10 Create vanity URLs for individual artists Generates 30% higher clicks due to audience trust
- 11. 11 Use fans as first-party data with Gravity4 DSP Display, mobile, video, Facebook, Instagram, search Retarget users on iOS devices and Safari • No one else, in the world, can do this • Use data to sell concert tickets or merchandise
- 12. 12 Real-time Tracking & Analytics • View insights on social clicks, and shares • View demographics of clicks by song, album, artist, genre, etc.
- 13. 13 Targeting Target your links to fans in any country as well as any device Target a behavior Target specific devices Target any country Target user’s app
- 14. 14 Retargeting Retarget your fans through G4 Demand Side platform and through our social networks retargeting apps User leaves iTunes without purchasing the song User gets targeted across hist last web experience User listens to preview on iTunes User lands on Genesis landing page and choses one music stream provider User clicks on gns.io/bailando link on Facebook artist post User clicks on ad, comes back to iTunes and purchase the song
- 15. 15 Programmatic • Display • Mobile • Video Native • Facebook Exchange (FBX) • Facebook Native & Mobile ads • Multi-channel Native Search • Paid Search Google, Yahoo, Bing, etc. IOS Retargeting • Only company, in the world, that can do this. Gravity4 Marketing Cloud
- 16. 16 The World’s First Marketing OS for Music Native Video Desire Action Interest Programmatic DELIVERY PLATFORM DMP PERSONA BUILDER Search USER TARGETING Awareness THEGENESIS FOR LABELS
- 17. Get started with TheGenesis today!