2. • Clash of Clans is a 2012 freemium mobile MMO strategy video game
developed and published by Supercell, a video game company based
in Helsinki, Finland. The game was released for iOS platforms on
August 2, 2012. Wikipedia
• Initial release date: August 2, 2012
• Developer: Supercell
• Genres: Strategy video game
• Publisher: Supercell
• Modes: Massively multiplayer online game
• Platforms: Android, iOS
3.
4. •The core of Clash of Clans is a bog-standard
resource management game: mine “gold”
and “elixir”, use gold and elixir to buy
improvements to your town so you can build
stronger armies, raid other players in order
to loot their gold and elixir, rinse and repeat.
If you’ve ever played Starcraft, Age of
Empires or pretty much any other real-time
strategy game,
5. products employ the monetization
mechanism called "Free to Play" which
means that anyone can pick up and play the
game for free initially, but then as you get
engaged they start to require some kind of
payment to perform optimally relative to
what's possible. Nearly all the top-grossing
games employ this technique these days,
Clash of Clans just does it better than
everyone else.
6. • For the 6 months ending in
March 31st 2015 Chest of
Gems accounted 38% of their
in app revenue. Followed by
Sack of Gems and and Bag
of Gems 25% and 16%
respectively
• Not just make money, Clash
of Clans makes hell a LOT of
MONEY. To quantify, that's
about 2.4 M a day!
7.
8.
9. • Unlike gold and elixir, gems are not
necessary for building anything
functional, they’re simply a type of
“power-up” that serve as a shortcut.
Need more gold to finish a building?
Buy it with gems. Need more elixir to
add a dragon to your army? Buy it
with gems. Don’t want to wait a
week for a building to finish?
Complete it instantly with gems. In
other words, gems mean instant
satisfaction
10. Revenue earnings
• $1,047,214 Daily Revenue Estimat
Hits like Clash of Clans, Hay Day, and
Boom Beach helped the company
generate revenue of $1.7 billion (€1.55
billion) last year
Clash of Clans has topped the highest-
grossing list on iOS and Android nearly
every day since 2012
