1. BUSINESS MARKETING
APPLICATION SOFTWARE

2. Companies
•Tally solutions
•Zersys software solutions

3. Presented by
KARTHIC. A
NITESH. B
SRINIVAS. G

4. APPLICATION SOFTWARE
Application software is all the computer software that causes a computer to
perform useful tasks .
A specific instance of such software is called a software
application, program, application or app.

5. STEPS IN B2B BUYING PROCEDURE
1. Recognition of need
2. Definition of product type needed
3. Development of detailed specifications
4. Search for qualified suppliers
5. Acquisition and analysis of proposal
6. Evolution of proposal and selection of a supplier
7. Selection of an order procedure
8. Evaluation of product performance

6. Tally software
Tally accounting software provides a dashboard for operating a business so that
managers can concentrate on operations.
Bookkeeping/accounting software enables users to record total expenditures,
accounts payable, receivables, visitors to websites and profit/loss.

7. Purchase Process
1. Identify the requirements
2. Identify product specifications
3. Place the order for the product
4. Delivery of the product
5. Payment for the product

8. Zersys
• About-
Zersys is a internet-focused company providing web hosting, website design,
web development, and Online marketing services.
Mission-
zersys’s main role is to equip Indian businesses with the tools they need to drive
their Web Presence and Online Marketing strategy.
Vision-
To make optimal tasks to be performed in the country using Mobile apps and
software tools by all the businesses

9. Person behind and company insights
• Name- Srikanth
• Designation- CEO of co.
• Qualification- Electronics engineering discontinued
• Number of employees- 15-20
(additional employees are added when required)
• Number of clients- approx 200
• How old is the co.- 1.5 years
• Idea started- 7 years past
“PASSION + AGRESSIVENESS + FUTURE ORIENTATION +YOUNGENTREPRNUER”
= SRIKANTH

10. ZERSYS PRODUCTSAND CLIENTS
PRODUCTS
• Web services- web designing, web development, E-commerce solutions, content
management system(CMS), graphic design, logo design, web maintenance.
• Software development- application development, mobile app development, intranet
solutions and database applications.
• Online marketing- SEO, pay-per-click, search engine marketing, social media optimization.
CLIENTS
Lunch @ school,CCX animation Academy, btechguru.com , samruddhi insurance ,
Telugufilmz.com, KTM website, ISCON temple systems management ,Sales Star
recruitments etc.

11. clients

12. BUYING PROCEDURE OF ZERSYS
Step 1: Initially B2B customers find ZERSYS through REFERALS and INTERNET.
Step 2: Free consultation and understand customer needs product definition and
specification.
Step3: applying this needs in a business model of framework for analysis.
Step 4: suggestions and costs and time involved.
Step 5: for bigger projects 30% advance is taken then more time is specified .
Step 6 : sign off with delivery before 5-10 days earlier as specified earlier.

13. FINDINGS AND SUGGESTIONS
• Since there is no procedures followed is specified to customers it can be a
drawback in case of customized products.
• Also the company is not ISO certified thus many global companies refuse to do
business with ZERSYS.
• The product evaluation is not done under standards thus a proper evaluation tool
may be required.

15. CONTACT IF ANY ONE ARE INTRESTED

16. We are thankfull to
• Prof. Amlan Bhattacharya,. for making us to experience real market situation
• Mr. . Srikanth ,CEO Zersys
• Mr. Prakash (finance dept) for his photography.
• Mr. Prashanth.B.R for introducing us to ZERSYS
• All the marketing students for your valuable time with us

17. Video presentation