Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.memzy.com/ and http://kasanoff.com/

1. ( B E T T E R ) DO GOOD
Ma#
Brooks/Noun
Project

2. DO YOU HAVE AN IDEA HOW TO…
Feed one million
starving
children?
Fund an
after-school
program?
Get your family
to volunteer on
the weekend?
DW/Noun
Project
Stephen
Borengasser/Noun
Project

3. The people with the biggest hearts often have
the toughest time understanding why everyone
else does not care as much as them

4. The truth is, everyone else does NOT
care as much as you do because
YOU ARE SPECIAL

5. Don’t get
discouraged.
Just get better
at selling your
ideas.

6. HERE ARE 4 WAYS TO DO GOOD...BETTER

7. CREATE ANTICIPATION

8. Like this…

9. Make people wonder
what will happen next…

10. BE PROVOCATIVE

11. Many social
entrepreneurs are
wasting their time,
because they
can’t sell their
ideas effectively.

12. ASK QUESTIONS

13. COULD YOU ATTRACT A CROWD BY
SILENTLY SITTING IN A CHAIR?

14. Marina
Abramović
did, at the
MoMA in NYC.

15. Marina’s exhibit posed a LOT of questions.
Many people
cried while sitting
with Marina.
Is it “art” to sit in a chair and just pay
attention to another person?
How lonely are we?
What does “attention” mean?

16. Marina’s exhibit highlights
a vitally important lesson:
When you ask a
question, pause to give
others time to consider it.

17. ADD SURPRISE, CONFLICT OR
TENSION

18. MOST COMMUNICATION DECAYS
INTO PREDICTABLE PATTERNS.
TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION

19. These tactics
focus your
audience’s
attention.

20. They increase the
odds other people
will care about
your idea.

21. You don’t have
to be an artist
to do this.
There are
SO MANY
cool tools
available to
get attention.

22. ...AND ATTENTION PAVES THE WAY TO MEMORY

24. Focus their attention on what’s important. People
remember just 10% of what you tell them...
Even if you are trying to save the world.

26. So stick to 4 points, or less

27. The birth of a
new idea is
always hard.

28. DO GOOD… BETTER
CREATE
ANTICIPATION
BE
PROVOCATIVE
ASK
QUESTIONS
ADD SURPRISE,
CONFLICT OR
TENSION

29. What do we want
you to remember?

30. We’ll give you a
second…

31. DO GOOD… BETTER
CREATE
ANTICIPATION
BE
PROVOCATIVE
ASK
QUESTIONS
ADD SURPRISE,
CONFLICT OR
TENSION

32. ABOUT THE AUTHORS
BRUCE KASANOFF
How to do well by doing good
Kasanoff.com
Dr. CARMEN SIMON
The science of memorable presentations
RexiMedia.com
All photographs by Carolina Miranda (C-Monster/Flickr)

33. AND START THE PROCESS
ALL OVER AGAIN
BE PROVOCATIVE…