Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program. Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.

1. How to Integrate Social Media into your Search Marketing Strategy Twitter: davidreske LinkedIn: Dave Reske Questions: amuniz@nowspeed.com Dave Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202

2. Nowspeed Demand Generation Programs

3. Search Marketing is Important!

4. Internet and Search Engine Marketing Market Share Growth Internet advertising worldwide will rise 11% in 2010, snaring 15% of all ad revenue and a global total of $64.7 billion WPP media management company GroupM. Paid search advertising is projected to grow to 43% of all online ad spending by next year, up from 38% in 2006.

5. North American Search Spending to Grow to $26 billion by 2013 (SEMPO)

6. Most Popular Search Media Companies(SEMPO)

7. Search Engine Market Share – Percent of US Searches

8. Search Marketing Paid vs. Organic Search Paid Organic

9. How to Optimize Pay Per Click Campaigns Build comprehensive keyword list Create Adword groups for similar words Select offers Create ads for each offer tailored to each group Link to landing pages Analyze Results Keyword Research Example

10. Content Architecture Buying Cycle

11. Landing Page Best Practices

12. SEO Strategy Increase search engine rank on selected keywords Increase overall traffic to the site Drive Leads

14. High Traffic, Low Competition, Good Fit for Business

15. Optimize Content

16. Copywriter’s Guide

17. Must be relevant to search term and contain quality information

18. Body Copy, Title Tag, Meta Keywords, Meta Description, Alt Tags

19. Link Popularity

20. Directory Submissions

21. Press Releases

22. Blogging

23. Make it Easy to Crawl

24. Clean HTML

26. What are your Goals? COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 15 Sales, offer downloads, etc. Participating and/or listening to conversations Driving traffic to your site, i.e. landing page, hub page Building awareness around your brand/product

27. Create Core Content Packages and Distribute to Social Media Sites COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 16

28. Integrated Programs Deliver Better Results

29. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page

30. Search Marketing Advertisingon Social Media Sites

31. Search Marketing Advertisingon Social Media Sites COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 20

32. Search Marketing Advertisingon Social Media Sites COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 21

33. Google Adwords Content Network – Social Media Networks & Sites COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 22

34. MySpace Ad COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 23

35. Integrate and Leverage Video on Landing Pages COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 24

36. Leverage Comments & Ratings on Landing Pages COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 25

37. Leverage Social Media Sharing on landing pagesLinkedIn, RSS, Facebook, Twitter COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 26

38. Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 27

39. Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter

40. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page

41. Embed SEO keywords into video posts and other content posts

42. Embed SEO keywords into video posts and other content posts

43. Build Links: Write SEO keyword filled content for social media sites

44. Build Links from Social Media Optimized Press Releases COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 33

45. Build Links from Social Media Optimized Press Releases COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 34

46. Build Links from Content DistributionArticles and Blog Comments COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 35

47. Build Links from Content DistributionArticles and Blog Comments COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 36

48. Keyword Filled Web Content - Blog

49. Keyword Filled Hub Page Content

50. 10. Integrate SEO and Social Media Tracking and Measurement Start listening Google Reader – Content by Keyword Other Tracking Tools Setup Analytics Google Analytics – Keywords by social media segments Bitly – Track clicks on your links Keyword Effectiveness Start Responding Workflow to respond to social media sites

51. Qualitative Results:News Aggregation and Conversation Tracking COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL

52. Quantitative Results: Analytics Tracking COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 41

53. Search Engine Traffic to Blog COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 42

54. Organic Keyword Traffic COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 43

55. Using bit.ly to Track Clicks Tag all links that do not point back to your domain with a tool such as bit.ly Aggregates all clicks on your links within the tool: www.bitly.com COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 44

56. YouTube Provides Statistics & Data Around Audience COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 45

57. Workflow Process to respond to social media COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL 46

58. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page

59. How to Integrate Social Media into your Search Marketing Strategy Take the Survey: Get the Slides! http://bit.ly/2Gm9Lz Twitter: davidreske LinkedIn: Dave Reske Question: amuniz@nowspeed.com Dave Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202