2020 is coming to an end and with all that has happened in the world, I think it is safe to say that I am not the only one who will not miss it. But before the end of the year, I wanted to take some time to think about what will permanently change in marketing and learning that I will be conducting in 2021.

1. How Has
Digital Marketing
Changed in 2020

2. 2020 is coming to an end and with all that has happened in the world, I think it is safe to
say that I am not the only one who will not miss it. But before the end of the year, I wanted
to take some time to think about what will permanently change in marketing and learning
that I will be conducting in 2021.
Leaving aside all the turmoil caused by the epidemic, 2020 was the year many companies
went through a major process of digitalization, many of them without planning.
The way companies promote and market their services or products is affected. Some
offline businesses had to build a website for the first time, so they could reach their
audience even when it was closed. B2B companies had to come up with other ways to
make the lead, as one of their main production channels, trading and conferences, was
canceled.
It is a year of digital marketing, all digital events and digital advertising campaigns only.
INTRODUCTION

3. 1. Compassion is no longer good
I think this is the first lesson many of us have learned this year. With the uncertainty
and fear brought on by the global epidemic, people began to be less tolerant of the
products they talked about and their products.
People still need to buy products and services, but they want more information and
answers to their questions. Pitch-like messages or communications that take up too
much of our time are not acceptable.
Changing messages to focus on customer needs and pain and moving away from
bragging about a product or service is a relatively new phenomenon.

4. 2. Marketing is not a monitoring department, it is a link
to the whole business
Aligning marketing and sales for the same purposes is a practice that arose some years
ago but not all companies were in a hurry to achieve it.
But with everyone online these days and companies using the same digital strategies, it
has become more and more difficult to achieve any results. Decision makers all receive
emails, LinkedIn messages, social media ads or search engines from several vendors.
And in order to stand out, we clearly need to understand our audience, how our
contribution helps them, what they care about, and what they have in store for us.
Marketing can do all of that: collect customer information, monitor how people respond to
a particular message or offer, and communicate that response to the business.
Especially in the B2B world, if the marketing and sales are cut off, and the commercial
lead can be made to close the sale, then a lot of money is spent. And no company can
ever waste it again.

5. High quality educational content that brings useful
information from established experts produces results.
However, with so many products creating content and
fighting for less attention span, some formats are less
popular than ever.
Long written content is still usable but formats like
webinars, video chats with industry experts, fire chats,
short form content on Facebook, or even Instagram
have actually been rising stars.
3. Content is still master, but some formats are
better than others

6. 4. Integrated channels and campaigns are a new
foundation
No matter which channel works best for you, you can't simply rely on search
engines, social media, or ad. Instead, creating integrated campaigns rather than
using multiple channels is the way to go.
Consider introducing an informative webinar that you
advertise with your social media profiles, email to your
subscribers, social media ads, your blog and partner or
participant blogs. Then we proceeded with the
conversation with the people who attended, in a logical
and appreciative way.
It is not enough to think of different campaigns to close new deals.

7. Since working from home is now
commonplace, it is perfectly acceptable to
create a company video from your bedroom,
record it using a computer and there are no
studio lights.
As long as the content is really informative or
entertaining, campaigns that are not so well
directed are perfectly fine. So the good news
here is that creating video content has become
less expensive and time consuming.
5. Spontaneity and imperfections are OK

8. O GEN Infosystem (P) Ltd, conceptualized & founded in 2013 as an innovative
Website Designing Company and by 2020 we are one of the fastest growing digital
branding & marketing company.When you hire a Top website Designing
Company, you get a website which is effective as we design & develope by
following google parameters and using the updated technologies. Check! if your
website is not giving the needed result, you definitely need to get your website re-
designed to change its look & feel, responsiveness and SEO-optimized coding.
OGEN Infosystem provides you some of the best eCommerce platforms and
best extensions like the WooCommerce Abandoned Cart Recovery Plugin
WordPress, WooCommerce Pre-Orders Plugin for WordPress, and much more.
OGEN Store has a collection of powerful and latest technologies plugins,
extensions, and Scripts that are build to uplift the digital presence to the next level.
ABOUT COMPANY

9. Head Office
C-45, Noida Sector 2, Behind Nirula Hotel,
Near Noida Sector 15 Metro Station,
Uttar Pradesh - 201301
Give Us a Call
+91 9654939970
Email info@ogeninfo.com
WEBSITE OGEN Infosystem
CONTACT US