Choosing the right platform for your online store is incredibly important. It builds the foundation on which your store is built and sets the stage for a successful eCommerce business. If you are starting a new business, or want to change your existing platform, there are many options to choose from. The two biggest ones are Magento and Shopify. These two platforms are often head over heels in the competition for the best eCommerce platform, but, in fact, they are completely different tools with a wide range of different features.

2. Choosing the right platform for your online store is incredibly important. It builds the
foundation on which your store is built and sets the stage for a successful eCommerce
business.
If you are starting a new business, or want to change your existing platform, there are many
options to choose from. The two biggest ones are Magento and Shopify.
These two platforms are often head over heels in the competition for the best eCommerce
platform, but, in fact, they are completely different tools with a wide range of different
features.
While Magento has enjoyed popularity for a long time, Shopify has become one of its biggest
competitors in the market in recent years. With the release of Magento 2, an improved
version of the original platform, Magento could be a few inches higher and higher on the list,
making it a great solution for all business sizes.
We will highlight the differences between Magento and Shopify
INTRODUCTION

3. ● Popularity
First, let’s take a look at the popularity of these two platforms.
Since its creation in 2004, Magento has historically been the most popular platform
for eCommerce stores. However, Shopify has seen continued use over the past few
years - now used to build 21% of all eCommerce stores. Shopify has made a name
for itself as an easy-to-use platform for anyone to come across, as we will find in
the following sections.
However, Magento has developed more than the size of all website builders, so it
still sees its fair share of users. Magento is still surprisingly popular with
eCommerce owners and power 1.2% of the internet accounting for about 12% of all
online stores.

4. Coding
When it comes to coding and the amount of information required, Magento and
Shopify are very different.
Magento uses PHP, while Shopify uses a coding language called Liquid. Magento is
an open source, while Shopify is the owner of the site. The coding language used is
important to know when making your decision because it determines what can be
done.
Open source means that the source code is freely available and can be changed by
anyone, while the copyright code cannot be. With Magento, the template code can be
changed to suit specific store needs. This will not be done through Shopify.
This makes Shopify a great solution for simple stores, but not the most sophisticated
with some high-quality functions that require a change in source code.

5. Cost
When choosing the right platform, it is also important to find out how much you can
afford to build your website. Here we have broken down the potential costs down to
various stages, so that you feel better about what is expected.
Initial costs
Shopify is a software-as-a-service, known as SAAS, which means that users pay a
monthly subscription fee to access Shopify software.
First, users can get access to a free 90-day trial. After that there are three price
levels: Basic Shopify at $ 29 per month; Shop for $ 79 a month; and Advanced
Shopify for $ 179 a month. By choosing the advanced options available for Shopify,
users have access to many features such as abandoned cart recovery, gift cards,
and advanced reporting.
By comparison, the Magento Community software is free for everyone. They also
offer Enterprise edition, the cost of which will depend on the specific needs of your
online store.

6. Hosting
While Shopify is hosted by the company, Magento is an independent solution, so
users will have to pay for a third-party hosting service. This could be under $ 3.95
from companies like SiteGround and HostGator.
A good grip is essential to a successful store. Hosting can affect the speed of a site,
its storage, and the number of products an online store can handle. Magento users
are able to choose a hosting solution that suits their needs and the price that comes
with it, rather than a single option with Shopify.

7. SEO
87% of consumers start their search online, and 75% do not go through the first page
results. This makes finding your online store and products through Google and other
search engines very important.
You may be surprised to learn that some ecommerce platforms are naturally better
when it comes to search engine optimization (SEO) than others. Both Magento and
Shopify are very well listed for this.
In an SEO course on 16 shopping cart scores, Magento came out on top with Shopify
and WooCommerce tied for a second. Tested SEO features include things like
headings, meta descriptions, and URLs of pages and articles. With scores compared
to SEO, the SEO capabilities of Shopify and Magento will help drive live traffic to your
online store.
That being said, Magento is not entirely optimized for SEO out of the box and you will
need the help of the company Magento SEO if optimizing search engines is a key
marketing strategy for your business.

8. As we have seen, there are many different factors that you need to consider carefully
when choosing the best eCommerce platform for your business. What works best
will depend on your goals, budget, and expertise. So, when choosing between
Shopify and Magento you need to rate what is most important to you.
All in all, Shopify is the best when it comes to designing a very simple website that
requires minimal commitment and complete maintenance. This makes it a great
choice for new businesses without budget or technical knowledge for deep builders.
If you want to develop an online store with a wide range of features and scope for
distribution, and customization, Magento is the best choice. The advanced features
of Magento 2 make it a great option for very large businesses, especially if you have
technical knowledge or access to an engineer.
Conclusion

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