Although their abbreviations differ by only one letter, SEO and SMO are very different.

2. So, you've got a new website. it's good, it’s quick and user-friendly. There’s only one small
problem. nobody can find it.
If this is often the matter you’re currently facing, you'll have found yourself scouring the
web to seek out an answer . If you've got , you’ve presumably been thrown into the world
of search engine Optimisation (SEO). This method of digital marketing works to place your
website on the front page of Google for search terms that relate to your business.
If you’ve delved a touch further, you'll have also encounter a term called Social Media
Optimisation (SMO). SMO refers to optimising your social media platforms to bring more
traffic to your website. SEO has been around since the introduction of search engines back
within the 90’s. SMO, however, may be a relatively new method of driving traffic to your
website.
Although their abbreviations differ by only one letter, SEO and SMO are very different. This
PPT will look at the differences between SEO vs SMO.
INTRODUCTION

3. Search Engine Optimisation (SEO)
Search Engine Optimisation uses a spread of various methods to form your website
rank highly on the program results pages (SERPs). These methods include:
● Keyword Planning
● Good Quality Optimised Copy
● Meta Title & Description
● Link Building
● User-Friendly Website
What are SEO and SMO?

5. Social Media Optimisation (SMO)
Social Media Optimisation may be a digital marketing method which focuses on
making your social media platforms engaging enough to bring traffic to the web site .
● Create Shareable Content
● Make Sharing Content Easy
● Providing Value to Users
● Rewarding Loyal Followers

7. While SEO is very focused on improving your websites and as a result the ability to
drive visitors as Google likes - SMO focuses on driving traffic through social media.
Both SEO and SMO apply to many frameworks, but they are interrelated.
The most important thing for both SEO and SMO is to drive traffic to your website. It
makes sense that they should work together to bring the highest amount of traffic
possible. Likewise, if you’re spending time and money on SMO, directing people to
your website from social media, or trying to realize links from other businesses via
social media, then it's important that you simply have a high-quality website with an
honest user experience.
Driving visitors to an online site with a negative user experience will automatically end
up at a very high rate (one page visit). Website user friendliness is part of SEO.
Therefore, it is clear that SMO can also be affected by SEO.
Do SEO and SMO help one another?

8. Why SEO and SMO Should Work Together
SEO may be a fundamental a part of digitally marketing your business and SMO is
gaining importance as social media becomes a bigger part of lifestyle . If you are doing
one without the opposite , it's likely that your business are going to be left behind.
Google changes their ranking factors frequently, so it's
important that your social media platforms are fully
optimised. the worth of social signals could change
within the future, so SMO will ensure you’re prepared
if their value increases.
Therefore, though they need different methods
of driving traffic, every business marketing
strategy should ensure SEO and SMO
work together consonant to drive as many
unique visitors to your website as possible.

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ABOUT COMPANY

10. Head Office
C-45, Noida Sector 2, Behind Nirula Hotel,
Near Noida Sector 15 Metro Station,
Uttar Pradesh - 201301
Give Us a Call
+91 9654939970
Email info@ogeninfo.com
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