Ecommerce is developing faster than Amazon can deliver, and that means something. One minute we were amazed at being able to order from a family computer and the next minute we yelled at Alexa to re-order the kitchen towel. The future of ecommerce is already here, and it is changing.
To help you prepare your business for the next step in ecommerce, here are few steps you can take to look at 2021:
2. Ecommerce is developing faster than Amazon can deliver, and that means
something.
One minute we were amazed at being able
to order from a family computer and the
next minute we yelled at Alexa to
re-order the kitchen towel.
The future of ecommerce is
Already Here, and it is changing.
INTRODUCTION
3. To help you prepare your business for the next step in ecommerce, here are
few steps you can take to look at 2021:
● Premium private label products
Over the past few years, consumer direct trade (D2C) has exploded - giving
products direct customer access and profitability, and giving customers direct access
to products and lower prices.
But this trend is changing.
If you associate D2C with cheap metals, less expensive mattresses and the best
cosmetics, be prepared to change your mind.
Sales of Premium private label product are on the rise, creating a new vertical
position in the D2C sector. Customers turn to private label label products to get
superior products and a better shopping experience.
4. ● Offline ecommerce
Let's take this blog offline for a minute. We all know that ecommerce is growing and
rapidly capturing traditional sales and high street sales.
However, there is a growing trend of taking
ecommerce stores offline. Pop-ups stores,
interactive ecommerce kiosks, and brick and
mortar stores all bring our beloved online retailers to the
forefront. Even Amazon is getting into action,
with its chains of light physical stores.
In 2021, we will see an increase in ecommerce
products on the high street, home to pop-up
stores and many channels that bring the
internet to real life.
5. ● Shopable TV
We were all there, watching the latest Netflix series and thinking "bad, that's a nice
shirt." Well, soon you will be able to click, find and purchase that great shirt.
Late last year, NBC released commercial TV commercials that
connected programs to the mobile phone app, enabling viewers to
purchase on-screen purchases. And it looks like this technology will
soon be installed directly on smart televisions, which
has given a whole new concern to staying on
remote.
A TV that can be purchased at the end of
the day will link viewing to a seamless
purchase that benefits both buyers and
sellers.
6. ● AI customer source
Artificial intelligence is already being used in ecommerce to make smart product
recommendations, help customers identify products better and help you with
customer inquiries. In 2021, AI will help find your customer again.
Smart algorithms will analyze current trends alongside your products, sales
channels, customers and consumer behavior to identify the best channels, time
and price to list your products. This will save hours of number sorting, creating
graphs and writing reports, and will help products accelerate sales and increase
profits faster.
7. ● ReCommerce
ReCommerce, also known as second-hand sales, will see a renewed launch next
year.
Recent research predicts that the second-hand market will double within the next
five years, but if you think we already exist and have done so with eBay and
Gumtree, think again.
As consumers continue to be motivated by sustainability, instead of price, second-
hand sales of luxury items will shake up the retail industry. This provides an
attractive opportunity for brands to open their reCommerce market and turn
second-hand retailers into a desirable shopping experience.
8. ● P2P and rental
It’s no secret that the ecommerce industry is struggling with a huge recovery
problem. Unscrupulous customers use the return windows
to fine-tune their latest Instagram story or satisfy
their immediate fashion demand, while loyal customers
return items for consumer purchases.
Can employment be the solution?
Following the significant growth of P2P (peer-to-peer)
platforms, many retailers are looking to expand into
ecommerce hiring next year. By giving consumers the opportunity to rent clothes,
furniture or electrical items, you can increase
audience reach while reducing returns.
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