Dr. Lior Libman's 2015 IMUG presentation on how to optimize your localized content and streamline translation workflows to scale your international advertising efforts.
You can read the full presentation recap at: http://www.ohtenterprise.com/blog/marketing-and-advertising/scaling-global-online-marketing-localization-and-optimization
3. 3In-house translation at your fingertips.
WHAT IS ONE HOUR
TRANSLATION?
15,000 translators in all
major sectors
From 100 countries
Over 75 languages
3,000+ Language pairs
4. 4In-house translation at your fingertips.
BUILT TO SCALE
Translation management
system
Robust allocation
algorithm
Massive scale human
translation
Powered by Technology…
5. 6In-house translation at your fingertips.
POWERED BY TECHNOLOGY
Web based CAT
TM and Glossary
Localization platform
Real Time Reviews – Quality control
TransBox – Email Translation
Translation API
WeST™
OHT Mobile - Mobile App SDK
6. 7In-house translation at your fingertips.
PRIVACY AND SECURITY
Virtual Private Cloud
No downloads
No Emails
Online tools on OHT VPC
US based servers
Communication via secured API
End to end SSL secured site
8. 9In-house translation at your fingertips.
THE TRANSITION
Search &
Banners
Content
Pinpoint.
100x of targeting
parameters
Direct
customer needs
Branding
9. 10In-house translation at your fingertips.
CONTENT ORIENTED MARKETING
Facebook
LinkedIn
Twitter
Outbrain
Taboola
Demand for content
translation from media
companies
10. 11In-house translation at your fingertips.
THE GOAL
Preparing your online
business for the
international audience
11. 12In-house translation at your fingertips.
THE ECOMMERCE ERA -
WHAT YOU NEED?
Localized website and mobile app (takes 1 day)
Customer service in native language
Collect money in local currencies and methods
Intl' shipping
Global Advertising
Local domain (Better have)
Local number (nice to have)
15. 16In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED WEBSITE
Plugins
WeST™
API
Other Localization Platforms
(Proxy, JS, plugins, Xliff, clones)
16. 17In-house translation at your fingertips.
THE ECOMMERCE ERA-
LOCALIZED MOBILE APP
Directly on the app store
OHT Mobile (Lingui)
Localization platforms
17. 18In-house translation at your fingertips.
THE ECOMMERCE ERA –
CUSTOMER SERVICE IN NATIVE LANGUAGE
Native speakers support
reps (In house / outsource)
TransBox
18. 19In-house translation at your fingertips.
THE ECOMMERCE ERA –
COLLECT MONEY IN LOCAL CURRENCIES AND METHODS
That’s easy
Google Wallet
PayPal
Braintree
Stripe
More…
19. 20In-house translation at your fingertips.
THE ECOMMERCE ERA –
INTL' SHIPPING
Also easy
Do it yourself
Fulfillment partner
Drop Ship
21. 22In-house translation at your fingertips.
OHT creates a
localized version of
your online
campaign
THE ECOMMERCE ERA –
GLOBAL ADVERTISING
Send us your
current
campaigns, on any
platform
Select your
campaign
target countries
We launch
your online
campaign abroad!
25. 26In-house translation at your fingertips.
THE ECOMMERCE ERA –
TIME AND TURN AROUND
24/7 support
Average lead time 35
minutes
Translation sent back via
email / API / pushed back
to CMS
27. 28In-house translation at your fingertips.
HASSLE FREE APPROACH
Input: English campaign + target
countries
Output: Leads from target countries
Implementation using WeST™
Or using zero-integration landing pages
28. 29In-house translation at your fingertips.
WEST™ FOR GLOBAL ADVERTISING
WeST used for LP translation
Simple Google Analytics-like integration (copy / paste JS
code)
Translation of any landing page to any language
Easy optimization cycles based on RTR
InContext keeps the same design – no need for design
changes
31. 32In-house translation at your fingertips.
ZERO-INTEGRATION
Zero overhead! Access to the site or CMS is not required
Localize – Create campaign in target languages
Redesign to match source
Host Landing pages
Optimize ads and landing pages
Generate leads from target countries
32. 33In-house translation at your fingertips.
ADVERTISING
Advertise text and banner ads
on Google and other networks
Retargeting
Media buying in target countries
33. 34In-house translation at your fingertips.
ADDITIONAL FEATURES
A/B testing and easy landing pages manipulation
Integrates with marketing campaign analytics for results
analysis
Fully integrated with onehourtranslation.com for translation
management
Full adserver access
Advanced lead collection and routing
35. 36In-house translation at your fingertips.
Palo Alto | Washington DC | Romania | Ukraine | Israel
Lior Libman
President, One Hour Translation Inc.
lior@onehourtranslation.com
650-944-9480
THANK YOU
Notes de l'éditeur
Technology company
Send translation + TM + Glossary + context – communicate directly – get translation back
Allocate relevant + available + skip to next one if needed
100k projects a month
Individual customers with >100k projects
Automating and integrating several key elements for full visibility.
CAT + TM + Glossary – SaaS and complimentary to all trans
TransBox – Semi API
API - professional + machine
WeST™ + InContext
~15k pages / day served by WeST
100s API calls / sec
Individual customers with >100k projects
No downloads from the translator side
Features - optional
Parameters - from your phone number to your friends from school
Problem – in FB no intent need to engage thru content same for new york times
Direct, fulfillment partner or Drop Ship (Amazon)
Google Wallet, PayPal, Braintree, Stripe
most customers doesn’t call anyway
Advertise in local languages
1 Plus
2009, Hilary Clinton gift “reset button” to Russian counterpart, Sergey Lavrov. Problem: “overcharged” – Should be perezagruzka
In 1 day
Use Google Translate to understand
Amazon
More tricky:
Localization + media buying + ongoing optimization
Current campaigns -- > any platform and audience
