This is a presentation of the top 10 research findings & highlights as revealed by our annual 'India E-Marketing Outlook' report. The report has been created by Octane, a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. We are the industry leader in this sector and one of India's top 20 technology start-ups. What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get exceptional results and be a success. So, we offer capable software and technological solutions to fit all needs. We don’t however, believe in customer alienation and therefore absolutely dislike and discourage spam. If you would like to get to know us better then visit us at www.octane.in The full report is available at http://octane.in/research

1. GEARING
UP FOR
GROWTH
India e-Marketing Outlook 2012
Octane Research January 2012
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2. TOP 10
Key Research Findings and Highlights
1. The Top 5 industry verticals in India in
terms of e-marketing investment are:
- Retail & Distribution
(including online retail and e-commerce)
- Media & Entertainment
- IT & ITES
- Services & Consulting
(including marketing agencies)
- Education
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3. TOP 10
Key Research Findings and Highlights
2. Customer Acquisition
It continues to be the primary goal for
existing & new marketing initiatives over
the last two years.
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4. TOP 10
Key Research Findings and Highlights
3. Social Media
Social media initiatives are
gaining momentum and email
continues to be the most
effective marketing channel.
Social Media (68.8%) and
Email Marketing (53.1%)
emerged as the top 2 online
marketing initiatives that will
see an increase in marketing
investments in 2012.
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5. TOP 10
Key Research Findings and Highlights
4. No SPAM
A majority of Indian marketers
(36%) wanted a code of
conduct by an industry body
like IAMAI, while 31.5% of the
participants believe stronger
anti-spam laws in India like
CAN-SPAM would help curb
the spamming campaigns.
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6. TOP 10
Key Research Findings and Highlights
5. SMS vs. Email
As a direct result of the TRAI directive on usage
of SMS for promotional messages,
approximately 35.3% of the
respondents plan to increase
their budgets towards email
marketing by more than 11%
in 2012.
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7. TOP 10
Key Research Findings and Highlights
6. Integrating Email &
Social Media Campaigns
We’ve seen a remarkable increase
(18%) in the number of Indian
Marketers who see the importance
of integrating email and social media
campaigns in 2012.
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8. TOP 10
Key Research Findings and Highlights
7. Email & SMS Marketing
A high number of Indian
marketers (62%) feel that the
Email and SMS marketing
programs are effective in
meeting planned goals.
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9. TOP 10
Key Research Findings and Highlights
8. Integrated Campaigns
Comparative analysis of data
reveals that more that 80%
of our respondents agree that
integrated (Email and SMS)
campaigns influence
Conversion Rates.
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10. TOP 10
Key Research Findings and Highlights
9. The Top 3 Challenges
(observed over the last two years)
- Reaching the Inbox
(and not the Junk/Spam folder)
- Increasing ROI
- Building Subscriber Lists
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11. TOP 10
Key Research Findings and Highlights
10. Increased Dependency on ESPs
In 2011, we saw an increased dependency on
ESPs or Email Service Providers (like Octane)
to provide assured inbox delivery of email
messages.
(25.5% respondents in 2011 vs. 19.2% in 2010)
We also saw a decline in the role of IT in
ensuring inbox deliverability over the last year.
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12. This research was conducted by
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log on to http://octane.in/research now!
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