A guide on how to create an effective social media strategy for your small business.

1. Create an Effective
Social Media Strategy
Copyright Oddentity Media
Sunday, March 3, 13

2. Prepare and Compare
See what your competition is up to
Is there a void in the social media world for your
industry?
Are people talking about you online?
What are they saying?
Can you turn these comments into a
meaningful conversation?
How much time can you commit to your campaign?
Sunday, March 3, 13

3. Pick Your Team
Your team members
could and should come
from different
departments.
Bring in people that
understand marketing
and customer service.
You will probably need
a graphic designer to
create original imagery
and content.
Sunday, March 3, 13

4. Create
Measurable Goals
What do you want to achieve?
Brand Recognition
Lead Generation
Customer Service
Brand Loyalty
Sunday, March 3, 13

5. Pick the Right
Tools
Now that you have goals
you need to measure your
efforts!
Research available tools like
Hootsuite, Sprout Social and
Radian6.
Choose the one that makes
sense financially and
delivers the data you need.
Sunday, March 3, 13

6. Target Your Audience!
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7. Figure out where your customers hang out online.
Dedicate your resources to the networks they
frequent the most.
Measure all of your efforts!
Optimize the time of day you post
Optimize your content for each network
Are photos working best on Facebook?
Are your links on Twitter getting click throughs?
Sunday, March 3, 13

8. Create Content!
The most successful social media managers are content
creators not curators.
Why send links to your competitors?
Create engaging graphics, blog posts and share them
everywhere!
The more personal your content is the more your
customers will connect with your brand.
Avoid controversial topics such as religion or politics.
Know what you are and keep to what you know!
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9. Measure and Adapt!
Sunday, March 3, 13

10. Need Help?
www.oddentitymedia.com
email: ideas@oddentitymedia.com
phone: 203-521-3896
Sunday, March 3, 13