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You Need 
to Think 
About 5by @BrandonBerger, 
2014 Things 
Chief Digital Officer, 
Worldwide, Ogilvy & Mather 
from
5 Things You Need to Think About from 2014 
1 Joe leads the MIT Media 
Lab and pushes his teams 
to rebel against norms, 
ideas, and things that 
“couldn’t be done.” 
You don’t get 
a Nobel Prize 
for doing what you’re told. 
You get a Nobel Prize for 
questioning Authority and 
thinking for 
yourself. 
Joe Ito
5 Things You Need to Think About from 2014 
2 
A simple idea, but very powerful. 
David Ogilvy always said to hire 
people bigger than us, and I think if 
we do so it is the job of leaders to help 
get the obstacles out of their way. 
My friend Jeff Stibel who is CEO of Dun & Bradstreet 
Credibility Corp., and a brain scientist said that the 
brain is basically just a muscle, and one brain isn’t that 
much different than another. That’s an interesting 
thought for a leader, if everyone’s brain is somewhat 
similar then it is the experiences and environment 
that people have that make them different and it’s 
through that they become critical to accomplish a task. 
Therefore as leaders it is our responsibility to 
put the best people together, take down any and 
all obstacles, and help them tell stories about 
themselves, changing the world along the way. 
Think about the best thing you have done 
professionally, the work that made our clients 
famous, the greatest accomplishment in your career, 
most likely it happened because of a team, through 
a group of people led by a selfless leader who took 
down the obstacles for you to do your best. 
Leaders 
help 
their teammates 
tell stories about 
themselves
5 Things You Need to Think About from 2014 
Every idea that has been created in 
the past 100 years that disrupted, 
challenged norms, did the impossible, 
had to start with a spirit of audacity. 
Banksy said it best in an op-ed that was 
never published. The quote about New York 
is true “Nobody comes to New York to bathe 
in your well-mannered common sense. 
We’re here for the spirit and audacity.” 
The spirit of audacity is what built Silicon 
Alley, it’s what made Elon Musk believe that 
he could transform money, then automotive, 
energy and space, it’s what Jack Ma did to 
change the way people buy and sell goods 
across China, and it’s what Steve Jobs did to 
transfigure the way the world connects. 
3We must embrace 
a spirit of 
audacity
5 Things You Need to Think About from 2014 
Let’s be honest, as 
technology, mobile 
devices, and social 
networks continue to 
proliferate, the ability to 
control becomes almost 
impossible. More people 
are connected by more 
ways than ever before. 
Control is a fools errand. 4 The 21st century is 
a terrible 
time to be 
a control 
freak
5 Things You Need to Think About from 2014 
- Goldman Sachs (in their report 
Womenomics) estimates that by 
closing the gender employment 
gap, the potential boost to Japan’s 
GDP could go up by 13% 
- If we close the gender gap in the 
US we could increase GDP by 9% 
- The number of female politicians 
in the US is under 20% - even lower 
than places like Iraq with 25% - it’s 
better in the US private sector. 
- But this stat in politics is concerning 
not just for equal rights but there 
is significant data and studies that 
point to women as community 
builders and consensus builders - 
key traits for leading governments. 
We 5are assholes 
if we don’t 
fix the 
gender gap in 
leadership 
and the 
workplace
5 Things You Need to Think About from 2014

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5 Things You Need to Think About from Pop! Tech by Brandon Berger

  • 1. You Need to Think About 5by @BrandonBerger, 2014 Things Chief Digital Officer, Worldwide, Ogilvy & Mather from
  • 2. 5 Things You Need to Think About from 2014 1 Joe leads the MIT Media Lab and pushes his teams to rebel against norms, ideas, and things that “couldn’t be done.” You don’t get a Nobel Prize for doing what you’re told. You get a Nobel Prize for questioning Authority and thinking for yourself. Joe Ito
  • 3. 5 Things You Need to Think About from 2014 2 A simple idea, but very powerful. David Ogilvy always said to hire people bigger than us, and I think if we do so it is the job of leaders to help get the obstacles out of their way. My friend Jeff Stibel who is CEO of Dun & Bradstreet Credibility Corp., and a brain scientist said that the brain is basically just a muscle, and one brain isn’t that much different than another. That’s an interesting thought for a leader, if everyone’s brain is somewhat similar then it is the experiences and environment that people have that make them different and it’s through that they become critical to accomplish a task. Therefore as leaders it is our responsibility to put the best people together, take down any and all obstacles, and help them tell stories about themselves, changing the world along the way. Think about the best thing you have done professionally, the work that made our clients famous, the greatest accomplishment in your career, most likely it happened because of a team, through a group of people led by a selfless leader who took down the obstacles for you to do your best. Leaders help their teammates tell stories about themselves
  • 4. 5 Things You Need to Think About from 2014 Every idea that has been created in the past 100 years that disrupted, challenged norms, did the impossible, had to start with a spirit of audacity. Banksy said it best in an op-ed that was never published. The quote about New York is true “Nobody comes to New York to bathe in your well-mannered common sense. We’re here for the spirit and audacity.” The spirit of audacity is what built Silicon Alley, it’s what made Elon Musk believe that he could transform money, then automotive, energy and space, it’s what Jack Ma did to change the way people buy and sell goods across China, and it’s what Steve Jobs did to transfigure the way the world connects. 3We must embrace a spirit of audacity
  • 5. 5 Things You Need to Think About from 2014 Let’s be honest, as technology, mobile devices, and social networks continue to proliferate, the ability to control becomes almost impossible. More people are connected by more ways than ever before. Control is a fools errand. 4 The 21st century is a terrible time to be a control freak
  • 6. 5 Things You Need to Think About from 2014 - Goldman Sachs (in their report Womenomics) estimates that by closing the gender employment gap, the potential boost to Japan’s GDP could go up by 13% - If we close the gender gap in the US we could increase GDP by 9% - The number of female politicians in the US is under 20% - even lower than places like Iraq with 25% - it’s better in the US private sector. - But this stat in politics is concerning not just for equal rights but there is significant data and studies that point to women as community builders and consensus builders - key traits for leading governments. We 5are assholes if we don’t fix the gender gap in leadership and the workplace
  • 7. 5 Things You Need to Think About from 2014