The document discusses Red Bull's successful marketing strategies. It emphasizes that Red Bull focuses intensely on marketing and developing new markets for products. Some key strategies discussed include focusing on the product image over content, emotional storytelling, sponsoring athletes and events to build brand ambassadors, and investing heavily in marketing compared to competitors. The document also stresses the importance of controlling the communication medium and targeting young customers early.
49. I‘am looking for:
customers, partners, agencies who woud like
to learn from Red Bull togehter with me
and who would like to implement the
learnings via marketing-projects:
52. Photo-index, found at Flickr.com under CC-Licence (except photo on slide
23)
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Red Bull Soapbox - Praça do Papa von Fernando Henrique C. de
Red Bull von MarcoZdobro
A Week in Tokyo 87 von Danny Choo
Red Bull von camknows
Gene Soucy & Teresa Stokes von Jeff Stvan
Red Bull District Ride von Jonas Weiß
Red Bull Can von Vicki
Elch Blut (Elk Blood) von Sam Beckwith
Carpe Diem Kombucha Cranberry von Shutter Ferret
Red Bull Trolley Race von Chris Hacking
Red Bull Cars von Salihan Laugesen
Red Bull Vertigo 2006 - Photo von Thomas Dätwyler
Red Bull Racing von S E
Tatoo von Rique Fróes
Red Bull Lake Elsinore Nationals von Eric Neitzel
Red Bull Hangar von Adam
Red bull Aerobatic Performance von Ashwin Kumar
HB Männchen Blechschild von WSV2008 found at Ebay.de
Red Bull Racing von S E
53. Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter
CC-Lizenz
25. megaphone madness von Jacob Ehnmark
26. Red Bull Road Rage 2009 von iragazzidiredbull
27. Red Bull Arena - season ticket view von Ryan Howley
28. Red Bull Joyride von Patrick Hui
29. Red Bull Soapbox - Praça do Papa von Fernando Henrique C. De
30. Red Bull DJ Truck von Matt Rasmussen
31. Red Bull Drift Car von Ian Munnings
32. Red Bull Flugtag Bogota 2008 von Patton
33. Red Bull Hangar von Adam
34. Red Bull Hangar von Adam
35. Red Bull Flugtag Bogota 2008 von Patton
36. The Red Bulletin von Darin McClure
37. Red Bull Air Race, Budapest, Hungary von Giorgio Tomassetti
38. Red Bull Mini Drome 2012 Toronto Practice Night von Brian Carson
39. Hangar 7 von Florian Eder
40. Me-and-Dietrich Mateschitz von Kevin Muncie
42. Red Bull X-Fighters Madrid 2010 von iragazzidiredbull
43. Red Bull Joyride von Patrick Hui
44. Red Bull Motorcycle Show von Frank Kehren
54. Quellenverzeichnis der Fotografien, gefunden auf Flickr.com unter
CC-Lizenz
45. Red Bull BO-105 CBS Aerobatic Helicopter von John Russell
46. Red Bull Motorcycle w Side CarRough Ryders_5324 von Woody
48. Help wanted sign von Andreas Klinke Johannsen
55. Impress:
Olaf Glaubitz
Zu den Diebsekuhlen 5
21224 Rosengarten
Germany
Tel. +49 4108 415833
glaubitz@marketing-advisors.de
www.businessmodelwebsites.com