Digital Marketing is the new buzz word in dictionary of Business owners, Brand Managers, Enterprises, Startups, Ecommerce and App based businesses. We are living in connected world where everyone of us interact with five major digital marketing platforms on our daily lives which are Search, Social, Display, Mobile and Video. We will tell you how this can be successfully integrated with your business to connect with your potential customers. Please feel free to write back to us for crafting your Digital Growth Story.

1. YOUR DIGITAL PARTNER FOR GROWTH

2. Vision
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How your Digital Marketing
Strategy should be to get more
sales in 2016?

3. Emerging Trends In Digital Marketing
Key trends coming in 2016
Real-time marketing : This moves in customer time as consumers create links to each
other and to brands.
Quantified self : This includes IOT, wearable computing and is estimated to be a $5B
market in less than 2 years.
Digital marketing hubs : These hubs assemble all the data together to be used across the
organization and in real-time.
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4. Key trends coming in 2016
Multichannel attribution : This set of techniques link specific actions marketers take to
consumer actions.
Content marketing : Marketers need to build a content marketing supply chain and
determine how to create, curate and cultivate content.
Responsive design : This is especially important across mobile and after Google’s new mobile
friendly search policy.
Source: Garter Research Report
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5. Decide On Your Marketing Goals
Vision
• I Want Leads/Sales/Customers and Maximize ROI.
• I Want Brand Visibility.
• I Want To Create Digital Buzz.
• I Want To Improve Digital Presence.
• I Want to Educate and Aware about my Products/Services to my targeted audience.
• I Want to Attract Talent to work for us
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6. Ask Yourself three questions before building a
Digital Marketing Strategy
Vision
Q1. What are my products/services/solutions and how it
is different from the competition?
Q2. Which geographical location I want to reach my
ideal customers?
Q3. How i will divide my ideal customers into different set of groups
And also define key buying influencers associated with them
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7. How Brands/SMB’s/Agencies can Implement Successful Omni channel Digital
Marketing Strategy to Engage their Audience and get more Sales ?
= More Sales/Customers/Leads
SEARCH DISPLAY SOCIAL MOBILE VIDEOS
+ + + +
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8. Best Tools/Practices to Align with your Digital Marketing Goals
• Google Analytics – Google’s web analytics tool allows companies to customize
reports, measure the impact of social media and mobile on website traffic, and
measure conversion rates.
• Insight Squared – An all in one analytics software for sales, finance, marketing
and support data
• moz – This platform enables users to monitor social media, manage SEO
campaigns, and more.
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9. Best Tools/Practices to Align with your Digital Marketing Goals
• HubSpot – Marketers use this integrated inbound marketing system to create
personalizable landing pages, emails, web pages, and more, plus tap into
HupSpot’s vast knowledge base around content marketing best practices.
• Monetate – Turn real-time into relevant digital experiences by taking a snapshot
of every visitor, creating multivariate tests and rules-based product
recommendations, and more.
• iContact – Create HTML emails and signup forms, send campaigns to customers
inboxes, track email campaigns, and more. iContact also offers social social media
marketing tools.
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10. Best Tools/Practices to Align with your Digital Marketing Goals
• Hootsuite – Manage multiple social media accounts, analyze social media traffic,
track brand mentions, collaborate with other team members, and schedule
messages and tweets through this social media management tool.
• Traackr - Manage influencer relationships with this tool, which lets users discover
influencers, nurture relationships and then demonstrate the impact of these
relationships.
• Optimizely – Use this tool to track and analyze all conversion opportunities on
your site and make appropriate improvements and changes.
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11. Best Tools/Practices to Align with your Digital Marketing Goals
• Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social
media and eventually generate leads.
• Wyzowl – This software helps create engaging visual content such as videos to
market a brand.
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12. Case Studies
How we have helped Travel and Tourism company to achieve 40% sales growth last year?
Company Profile - Luxo Italia is the leading luxury
travel company, specializing in exclusive, customized
private tours of Italy. Created for discerning travelers,
who expect the highest level of luxury service, our
private tours can be 100% tailored to meet client’s
expectations. We provide exclusive assistance from
the minute you begin planning your trip to the day
you return home.
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13. Case Studies
Challenge – Luxo Italia didn’t have a planned digital presence to attract enough customers to grow their
travel packages business and due to that they were missing lot of opportunities during holiday season.
Which they could turn into opportunity by leveraging with digital marketing strategy which can
communicate to their target audience.
Solution – We have approved them and helped to craft a digital marketing plan right from responsive
website, branding, holiday special brochures, Facebook ads/Google ads campaign and social media
promotions to drive more targeted traffic to their website which has potential to convert into
online enquiries.
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14. Case Studies
Results Delivered
10,000 Facebook likes within 3 months and customer engagement
1,00,000 people reach on twitter
200 new enquiries for their travel packages which contributed 40% growth in their overall revenue
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15. Case Studies
How TiEcon 2015 achieved 110% growth in delegates registrations using our
Digital Growth strategies?
Organizer Profile - The Indus Entrepreneurs (TiE) is
the largest not-for-profit global organization focused
on promoting entrepreneurship. TiE helps budding
entrepreneurs by way of advice, guidance and
assistance through successful and experienced
professionals and entrepreneurs from different
industries. Its greatest strength is its network of 61
chapters across 18 countries that consist of many
participants in the global ecosystem.
TiE Kerala is the chapter of Kerala region.
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16. Case Studies
Challenge – The objective was to get a highest number of paid delegates registrations from all the
past three editions and gain maximum visibility across digital touch points.
Solution – Aiming at the right Digital Marketing mix Strategy as the key success. On Tap Growth
team came up with a three step approach. We framed a three step approach after consulting
with TiE Kerala Committee as Pre-event, During Event and Post Event digital marketing strategy
which allows us to communicate to the target audience in Kerala and five major cities in India.
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17. Case Studies
Results Delivered during 75 days of campaign ;
20,000 website visitors with 700 delegates registrations compare to 360 registrations last year
Social media buzz created using #TiEconKer15
5,00,000 people reach across digital platforms
YouTube ads attracted quality views
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18. Schedule a Meeting
We would like to understand your current marketing challenges and turn into
profitable opportunity for digital growth.
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Or, Please say Hi at hello@ontapgrowth.com requesting to schedule a meeting with our Digital Experts.
Click Here To Schedule A Meeting

19. T H A N K Y O U
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