I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow.
http://www.cyberbudapest2012.hu/
1. how important is the digital economy?
pictures byOrange or Microsoft unless otherwise stated
> conference on cyberspace
Budapest, October 4th, 2012
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some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
6. 30 years after the World Wide Web was invented
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7. 17 years after e-commerce inception
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8. how important is the digital economy?
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9. 1. of markets and growth
pictures byOrange or Microsoft unless otherwise stated
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
10. a word of caution
> precise and exact
numbers
> comparing apples and
oranges?
> best effort comparison
> fluctuations
> major trends
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11. „new‟ Internet vs. traditional communication services markets
Idate – Digiworld 2012
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12. 2. of regional discrepancies
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13. focus on France
source : l’Usine nouvelle
online comms + Websites + ecommerce +
music + VOD+ ehealth
approx. 3% vs 6% in UK
(source: France Digitale/E&Y – July 2012)
Internet + ecommerce approx. 25%
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14. regional differences
billion € Yr on Yr growth (2012) billion €
6%
9%
North America
30% 8%
Europe 7% 6%
1% 3%
27% Asia/Pacific
28% Latin America
Africa/Middle East
source iDate, 2012 DigiWorld
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15. Internet access of households
key figures on Europe, Eurostat, 2011
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16. 3. the reality behind the numbers
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17. by 2015, companies will
generate 50 percent of
Web sales via their social
presence and mobile
applications
Gene Alvarez, Gartner
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18. not just computers and electronics, not just Web
household appliances
> 15% of sales: pure players +click and mortar
> vs 7% 3 years ago
> could reach 22% by 2015
> … but Italy: 0% Internet sales
source: Whirlpool official and Gfk studies
m commerce market (USA) - 2010
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19. „solomo‟ impact on retail
> from e-commerce to m-commerce s-commerce to u-commerce
- e.g. shopkick: 3m active users, 5 m visits to shops (3,000 outlets)
1 billion products browsed, 10 m scans, 20% conversion rates
> pureplayers have plans to open stores (pixmania/amazon, etc.)
source: Orange Badim Summer 2012
Tesco homeplus South Korea 2011 source: Creditdonkey
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20. Carrefour – “virtual” store demo
http://bit.ly/virtualcarrefour
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22. interact with us online
@orange
http://www.facebook.com/orange
http://live.orange.com http://slideshare.net/orange
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
Notes de l'éditeur
7.6 Information societyDuring the last decade, ICT have become widely available tothe general public, both in terms of accessibility as well as cost.A boundary was crossed in 2007, when a majority (54 %) ofhouseholds across the EU-27 had Internet access. This proportionhas continued to increase and in 2009 reached 65 %. Thehighest proportion (90 %) of households with Internet accessin 2009 was recorded in the Netherlands, the lowest (30 %) inBulgaria.Just over one third (37 %) of individuals in the EU-27 orderedgoods or services over the Internet for private use during the yearprior to the 2009 survey, an increase of 5 percentage points comparedwith the year before.Included are households having at least one member in the agegroup 16 to 74 years old. Internet access of households refers tothe percentage of households that have an Internet access, so thatanyone in the household could use the Internet at home, if so desired,even simply to send an e-mail. Internet users are defined asall individuals aged 16-74 who had used the Internet in the threemonths prior to the survey.Figure 7.8:
The consumer becomes ubiquitousThere are mobile applications enabling bricks and mortarsales outlets to f ght back, to attract consumers into storesand make the sale there and then, rather than elsewhereand online.Shopkick, for example, offers users amobile-based geo-positioning applicationthat can be used to earn points andreceive promotional vouchers if theyvisit partner stores. With 3 million activeusers, the application has generatedmore than 5 million bricks and mortar store visitors in anetwork of more than 3,000 sales outlets in the US. Morethan a billion products have been consulted via the application,including 10 million scanned by user’s stores. Theapplication makes it possible for conversion rates of 20%to be reached!Consumers are not taking sides in this battle betweenbricks and mortar shops and e-commerce sites. Theyare not compartmentalising channels in their purchasingbehaviour, becoming instead ubiquitous, using whicheverchannel they like, anywhere and anytime.To join the age of u-commerce (ubiquitous commerce)with their customers, brands and retailers need to f ndcomplementarity between the channels to generate moretraff c then win visitors over so that they buy, anywhere,anytime and using any channel. With u-commer