1. Social Media
Orange Group
april 2012
some rights reserved - cc 2012
orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook
Tunisia
Orange Corporate page: 211 539 likers +11%
vs mar 12
Orange Worldwide likers Orange Worldwide followers
4 24 9 000 64 0 784 26,1% Poland
Other countries 43,9%
8,8% France
Orange Polska
8,7%
Likers : 673 005 Orange Corporate
Orange France Followers : 474 Likers : 211 539 5,2% 7,3% Tunisia
Likers : 435 307 Followers : 8 887 source: socialbakers USA UK april 2012
Orange Corporate - Twitter UK
@orange: 8 887 followers
+1%
vs mar 12
Other
Orange Romania
Likers : 161 336
USA 13%
4%
Dominican Republic
4%
Spain 4%
42% UK
France 33%
Orange Dominicana source: Twitter april 2012
Likers : 203 650
Followers : 48 760 Orange Jordan Orange Corporate - top engaging posts
Likers : 185 159
Followers : 2 828
Le concert intéractif de @thetings Tings Place du
Palais Royal à Paris débutera à 18h
#OrangeRockCorps cc @orcfrance oran.ge/JTviNz
Orange Tunisia
Likers : 405 544
Followers : 17 223 Today is Friday the 13th, a date considered to be bad luck
in western superstition, we hope everything's okay for you ;)
Have a good weekend !
source: socialbakers april 2012 source: socialbakers april 2012
some rights reserved - cc 2012
orange.com

3. Social Media &
Twitter Orange Group accounts Twitter international telco Twitter Orange account @orange
engagement evolution engagement evolution followers evolution
+44%
vs feb 12
#1 FRA @Orange 79,7 #1 FRA @Orange 79,7 30 apr
8 887 followers 8 887 followers 10000
8893
20 mar followers
7529
#2 UK OrangeRD 70,1 #1 UK O2 79,7 followers
48 760 followers 74 859 followers 20 feb
8000 6309
followers
#3 Orange_jtg 62,2 ATT 70,1
UK
2 828 followers #3 USA
128 912 followers
6000
OrangeTN #4 SFR_Groupe 54,0
#4 FRA
17 223 followers
61,0 FRA
7 633 followers
Orange_polska 36,1 #5 Vodafone_Group 39,7
4000
#5 USA
474 followers
UK
10 830 followers
1-Feb 10-Feb 20-Feb 29-Feb 10-Mar 20-Mar 31-Mar 10-Apr 20-Apr 30-Apr
source: Tweet level by Edelman april 2012 source: Tweet level by Edelman april 2012 source: Twitter counter april 2012
blog live orange
April visits and popular articles
6th
2487
visits 3000 mobile application
102 articles
Orange labs prime zone
2500
762 tweets 233 shares 133 shares 74 gplus 67 Pinit! 6 comts
2000 official poster of
Roland Garros 2012 in
visits/day
1500
4787 the new 2012 Roland Garros poster : what’s your take ?
1000 34 top tips for your spring holidays: innovation on show
at the Musée du quai Branly
500 15 #Cannes2012 – Pattinson and Pitt set for festival
finale du challenge Humanitech 2012 : Tous Contre le Choléra plébiscité !
0 74
source: Google Analytics
1-Apr 5-Apr 10-Apr 15-Apr 20-Apr 25-Apr 30-Apr april 2012
some rights reserved - cc 2012
orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
facebook polls and shares
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc
sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
some rights reserved - cc 2012
orange.com