1. Social Media
Orange Group
september 2012
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orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook UK
+5%
Orange Corporate page: 247 011 likers vs august 12
Orange Worldwide likers Orange Worldwide followers
5 41 0 037 82 3 464 24,4% Poland
Other countries 44,6%
9,2% France
Orange Polska 8,6%
Likers : 1 000 276 Orange Corporate
Orange France Followers : 691 Likers : 247 011
5,1% 8,1% Tunisia
Likers : 576 004 Followers : 21 853 source: socialbakers Romania UK september 2012
Orange Corporate - Twitter
Poland
@orange: 21 853 followers
+50%
vs august 12
Other
Orange Romania Dominican Republic
Likers : 210 870 2% 11%
USA 3%
Followers : 429 Spain 4%
Poland 9% 36% UK
France
36%
Orange Dominicana source: Twitter september 2012
Likers : 272 826
Followers : 66 479 Orange Jordan Orange Corporate - top engaging posts
Likers : 221 825
Followers : 4 351
The iPhone5 has been unveiled yesterday !
So, what do you think ?
Orange Tunisia
Likers : 512 050
«Si vous pouviez créer votre nom propre, inventer celui qui
Followers : 22 151
vous correspond, lequel serait-il ?» #experiencephilo
source: socialbakers september 2012 source: socialbakers september 2012
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orange.com

3. Social Media &
Twitter international telco Twitter Orange account @orange Orange event with Tweetreach
level of engagement followers evolution +64% Blogger Bus Tour
vs july 12
total people reached* with the search «#blogbus» : 810 913
#1 89,3 UK O2 for a total of 808 tweeterers**
126 625 followers 31 september
21 853
25000 followers
#2 83,8 USA ATT 20 august
18 538
160 721 followers followers
split of tweet type over 1 month top 5 twitterers over 808
(based on the total number of impressions ***)
20 july
@replies
20000 15 741
#3 80,8 FRA @Orange followers 9% @pressecitron 2 294 075 impressions
21 853 followers @lesanto 1 761 020 impressions
15000 @Dr_Black 1 596 179 impressions
#4 57,6 FRA SFR_Groupe 44%
retweets 47% @orange
9 437 followers regular tweets
1 442 071 impressions
@TimDL 195 644 impressions
#5 46,9 UK Vodafone_Group 10000 total impressions : 10 816 021
12 212 followers
1-Jul 10-Jul 20-Jul 30-Jul 10-Aug 20-Aug 31-Aug 10-Sep 20-Sep 30-Sep
source: Tweet level by Edelman september 2012 source: Twitter counter september 2012 source: Twitter counter september 2012
blog live orange
September visits and popular articles
21st
2449 112 articles
visits 3000
#blogbus article : a very special camper
in front of the Apple store
2500
1150 tweets 316 shares 158 shares 92 gplus 45 Pinit! 6 comts
2000
in
visits/day
1500
iPhone 5 launch: a very special camper in front of the
2243
San Francisco Apple Store #blogbus
1000
17
MovieNow, Sense.ly, Swoop : encore au biberon mais déjà si forts
500 2
67
0 in 7 20
Broadcom – the foundation of connectivity and innovation #blogbus
source: Google Analytics
1-Sep 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep 18
september 2012
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orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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