1. 10 Major Trends
In Corporate Social Media Management
Yann Gourvennec
Director, Web, Digital & Social Media
http://orange.com
http://oran.ge/10smtrends
@orange http://oran.ge/orangeslides
@ygourven
Sugar CRM conference
Paris, September 13th, 2012
cc, some rights reserved © 2012 – Orange – web, digital & social media

2. the new orange.com
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3. Orange.com satellites
Social Media platforms and Group presence
(march statistics)
Orange.com webste generator live Orange blog Streamlike
Visits : 11 million 8 sites : Visits : 53 447 in 300 new videos
wholesalesolutions half a year
Pages viewed : 20,5 livre audio
60 000 players
million brand video site Pages viewed: loaded
CSR survey microsite 83074
…
Orange
Facebook Twitter GooglePlus Timeline
facebook.com/orange @orange orange.com/gplus timeline.orange.com
appox. 240, 000 likers approx. 21,000 followers Orange in 700 circles ~ 80 accounts
approx. 350,000
followers
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4. 2 main books in 2011
Orange inside
> http://precommerce.com > http://amonboss.com
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5. 3 phases in a social media project
5
effort
STRUCTURE 3
industrialise
spread the word
professionalise
DEVELOP
2
initial results
prove efficiency
TRIGGER convince and grow
1
evaluate relevance
measure opportunity
9/13/2012 media-aces.org
buy-in
results
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6. 10 major trends in Corporate Social Media Management
1. tablets
2. content marketing
3. impact on HR
4. curation
5. beyond the fan page
6. direct client interaction
7. enterprise social networks
8. brand advocates and champions http://oran.ge/10smtrends
9. proliferation of platforms
10. the new bubble
@orange
@ygourven
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7. interact with us online
@orange
http://www.facebook.com/orange
http://slideshare.net/orange
http://live.orange.com
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8. thank you!
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