This document summarizes Orange Group's social media presence and engagement in November 2012. [1] Orange has over 5 million likes and 900,000 followers on Facebook worldwide. [2] Orange France has over 600,000 likes and 1.1 million followers on Facebook. [3] Orange Poland and Romania also have strong Facebook presences with over 1 million and 276,000 likes respectively.

1. Social Media
Orange Group
november 2012
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2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook Romania
+4%
Orange Corporate page: 263 988 likers vs oct 12
Orange Worldwide likers Orange Worldwide followers
5 76 5 265 91 2 446 24,1% Poland
Other countries 45,3%
8,8% France
Orange Polska 8,4%
Orange France Likers : 1 160 739 Orange Corporate 5,1% 8,3% UK
Likers : 612 871 Followers : 847 Likers : 263 988
Followers : 1 179 Followers : 27 537 source: socialbakers Romania Tunisia november 2012
Orange Corporate - Twitter
Poland
@orange: 27 537 followers
+10%
vs oct 12
Other
Orange Romania USA
Likers : 276 709 Dominican Republic 2%
10%
3%
Followers : 474 Spain 3%
Poland 11% 36% France
35%
UK
Orange Dominicana source: Twitter november 2012
Likers : 311 971
Followers : 77 485 Orange Jordan Orange Corporate - top engaging posts
Likers : 246 216
Followers : 4 974
Bring out the James Bond in you ! You could use
this ring to take pictures unnoticed...
Orange Tunisia #LeShowHello
Likers : 560 204 Orange présente 8 innov. majeures qui
vont enrichir la vie numérique de ses clients
Followers : 22 853
d’ici printemps 2013
source: socialbakers november 2012 source: socialbakers november 2012
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3. Social Media &
Twitter international telco Twitter Orange account @orange Orange event with Tweetreach
level of engagement followers evolution +41% Le Web
vs sept 12
total people reached* with the search «Le Web + Orange» :
#1 87,5 UK O2 522 745 for a total of 258 tweeterers**
153 584 followers
30000
#2 81,8 USA ATT 20 october
23 768
167 601 followers 20 september
followers split of tweet type over 5 days top 5 twitterers over 258
(based on the total number of impressions ***)
25000 21 018 30 november
@replies
#3 81,8 FRA @Orange followers 27 537 8% @Cath_Woman 306 143 impressions
27 537 followers followers
@Lookout 141 675 impressions
20000 @orange 139 453 impressions
#4 56,4 FRA SFR_Groupe 45%
retweets
47%
@MagicSauceMedia
10 348 followers regular tweets 102 744 impressions
@thomaspower 84 824 impressions
#5 46,9 UK Vodafone_Group 15000 total impressions : 1 886 172
12 407 followers
1-Sep 10-Sep 20-Sep 30-Sep 10-Oct 20-Oct 30-Oct 10-Nov 20-Nov 30-Nov
total tweets : 629
source: Tweet level by Edelman november 2012 source: Twitter counter november 2012 source: Tweetreach november 2012
blog live orange
November visits and popular articles
16th
951
visits 1200 le cloud pro at the event 49 articles
Web 2 Connect
900
514 tweets 128 shares 94 shares 49 gplus 8 Pinit! 5 comts
in
visits/day
600
281 #AltMinds se dévoile un peu plus au Paris Games Week #PGW12
19
300 20
43 innovation, passion et émotion, retour sur le show hello! #leshowhello
0 20 faites connaissance avec notre équipe de blogueurs à #leweb12 Paris
source: Google Analytics
1-Nov 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 17
november 2012
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4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
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