1. Social Media
Orange Group
october 2012
some rights reserved - cc 2012
orange.com

2. Social Media &
Orange Group top accounts
likers and followers Orange Corporate - Facebook UK
+6%
Orange Corporate page: 255 283 likers vs sept 12
Orange Worldwide likers Orange Worldwide followers
5 58 0 201 84 7 621 24,2% Poland
Other countries 44,9%
8,9% France
Orange Polska 8,4%
Likers : 1 071 480 Orange Corporate
Orange France Followers : 761 Likers : 255 283
5,1% 8,2% Tunisia
Likers : 585 620 Followers : 24 604 source: socialbakers Romania UK october 2012
Orange Corporate - Twitter
Poland
@orange: 24 604 followers
+11%
vs sept 12
Other
Orange Romania Dominican Republic
Likers : 256 940 USA 3% 10%
3%
Followers : 458 Spain 3%
Poland 10% 36% France
UK
35%
Orange Dominicana source: Twitter october 2012
Likers : 293 064
Followers : 71 585 Orange Jordan Orange Corporate - top engaging posts
Likers : 233 173
Followers : 4 635
Ready for the weekend ?
Official launch of #EE on 30/10/12, offering
Orange Tunisia the UK’s first superfast mobile #4G service
Likers : 533 468
Followers : 22 508
France Télécom-Orange va recruter 4 000 personnes en
CDI en France dans les trois prochaines années
source: socialbakers october 2012 source: socialbakers october 2012
some rights reserved - cc 2012
orange.com

3. Social Media &
Twitter international telco Twitter Orange account @orange Orange event with Tweetreach
level of engagement followers evolution +46% Women’s Forum
vs aug 12
total people reached* with the search «Women’s forum + Orange» :
#1 89,3 UK O2 199 519 for a total of 195 tweeterers**
149 023 followers
25000 20 september
#2 82,8 USA ATT 21 018
163 952 followers followers 31 october
split of tweet type over 2 weeks top 5 twitterers over 195
(based on the total number of impressions ***)
20 august 24 604 @replies
18 538
#3 78,7 FRA @Orange followers
followers 4% @orange 781 152 impressions
24 604 followers 20000 @jessicagauzi 85 893 impressions
@MryEmery 62 611 impressions
#4 57,6 FRA SFR_Groupe 35%
retweets 61% @Womens_Forum
9 851 followers regular tweets
49 378 impressions
@DelphineRB 48 371 impressions
#5 46,9 UK Vodafone_Group 15000 total impressions : 1 793 087
12 377 followers
1-Aug 10-Aug 20-Aug 31-Aug 10-Sep 20-Sep 30-Sep 10-Oct 20-Oct 31-Oct
source: Tweet level by Edelman october 2012 source: Twitter counter october 2012 source: Twitter counter october 2012
blog live orange
October visits and popular articles
11th
1043
visits 1500 101 articles
articles about #hubforum & #WF12
1080 tweets 554 shares 203 shares 106 gplus 16 comts 5 Pinit!
1000
in
visits/day
31
281 concours Paris Comics Expo : gagner des places
500 36
25 8
2 in 3 Women’s Forum : interview of Delphine Remy-Boutang
0 13 interview of Broadcom
source: Google Analytics
1-Oct 10-Oct 20-Oct 31-Oct 125
october 2012
some rights reserved - cc 2012
orange.com

4. Social Media glossary
engagement TweetLevel TweetReach TwitterCounter
rate
Measures the interactions TweetLevel is measurement Measures how your Provides the follower's
(likes and comments) tool. It calculates an messages impact the Twitter evolution from one account
compared to total posts and influence score on Twitter conversation about the brand
fans taking into account interac- or product
It does not take into account tions, people, lists...
*reach is the total number of unique Twitter users
facebook polls and shares who received tweets
**a tweeterer is a Twitter user
***each receipt of a tweet is called an impression
http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc
sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
some rights reserved - cc 2012
orange.com