An Insider's Guide to Mobile Advertising

AN INSIDER’S
GUIDE TO MOBILE
ADVERTISING
Learn about the latest mobile
advertising opportunities and how
to activate them alongside a strong
measurement foundation.

•• TABLE OF CONTENTS
FOREWORD
EXECUTIVE SUMMARY
HOW TO SUCCEED WITH
MOBILE ADVERTISING
Understand the role of mobile
in cross-channel campaigns
and the unique opportunities
available only in mobile.
ACTIVATION TO INSIGHTS:
BUILDING A MEASUREMENT
FOUNDATION
Implement a well-defined
measurement system that
enables valuable insights from
your mobile initiatives.
KEY TAKEAWAYS
6 Mobile is the Most
Effective Component of
Cross-Channel Campaigns
7 Capturing Mobile Audience
Attention at Scale
8 Location, Location,
Location — Relevance
Is Everything
10 Getting Social: Top Four
Social Channels That Drive
Conversions
14 Creating a Positive Mobile
Ad Experience: Native Ads
15 Boost Organic Mobile
Search Traffic
16 New Channels for
Driving App Installs
18 The Essential Measurement
Foundation for Mobile
20 Continuous Measurement
and Optimization
21 Benefits of a Streamlined
Measurement Foundation
22 An Internal Process
That Accelerates
Campaign Cycles
ORIGAMI LOGIC | www.origamilogic.com
24 Key Takeaways
and Action Planning

•• FOREWORD
Capitalizing on the Age of Mobility
In 2015, the smartphone emerged as the primary touchpoint for the entire
U.S. digital audience, representing 65% of all time spent on digital media. And,
already by Q1 of 2017, smartphone ownership is at 81% of Americans 12 and older,
according to Edison Research and Triton Digital’s “The Infinite Dial 2017” study. The
world has gone mobile, and this is only the beginning of nearly every member of
society being connected to each other and companies.
Such ubiquitous use of technology and media means that there are countless
channels and networks to reach a brand’s current and prospective customers. The
fact that so many of these touch points are digital also means that marketers will
be held to a greater standard in being accountable for traffic, both physical and
online, and sale performance.
As we see more devices and variant consumer behavior shaped by mobility, the
time is now to experiment with different channels and to establish a foundation
for measuring what works and what does not work. Having the right tools in
place alongside a seamless customer experience will mean sure success for the
marketers who have invested and been frequently diligent in gauging media
performance and customer behavior.
Now is the time to quickly seize the mobile opportunity and drive your brand
forward.
Go mobile, and stay mobile.
Tim Hayden
President & Co-Managing Partner, Brain+Trust Partners
Author, The Mobile Commerce Revolution
*Comscore: January 6, 2017, The State of Digital
+125%IN MOBILE USE
VS. -8% IN DESKTOP
SINCE 2013

Today’s consumers are breezing through the path to
conversion faster than ever before—made possible by always-
on access and just-in-time information via mobile devices. How
can you make sure you’re reaching your customers at every
mobile opportunity? How can you make sure your advertising
supports their decision process? How can you keep up with
them, even as their behaviors and mobile patterns continue to
shift rapidly?
Fortunately, you’re just a few steps away from a well-
coordinated mobile advertising strategy. Whether you’re
focusing specifically on mobile-only initiatives or wrapping
mobile into a cross-channel strategy, you can deploy new
tactics that find customers wherever they happen to be.
But execution isn’t everything. By combining cross-channel
strategy and mobile opportunities with a strong measurement
foundation, you’ll gain deep insights into campaign and
audience performance—enabling your advertising to move as
fast as your mobile customer.
IN THIS GUIDE, YOU’LL LEARN TO:
•• Use mobile to enhance cross-channel efforts with different
brand goals such as brand awareness, consideration or
user acquisition
•• Leverage mobile’s incremental reach to target audiences
by locations and context
•• Drive conversions through mobile-social channels such as
Facebook, Snapchat, Instagram and Pinterest
•• Create engaging and user-friendly mobile ad creatives
•• Improve your mobile website to increase organic search
traffic
•• Acquire app users and measure app adoption effectively
•• Build a measurement foundation to accelerate time to
insights, especially for experimental campaigns on mobile
•• Develop a well-defined internal process to act quickly and
make data-driven decisions
•• EXECUTIVE SUMMARY
•• Leverage mobile’s unique audiences, targeting
capabilities and social channel coverage as part of
your cross-channel initiatives
•• User experience should be top-of-mind when building
mobile campaigns and creatives
•• Experiment with different mobile ad channels,
audience targets and creatives to find the ideal
media mix
•• Start building a strong measurement foundation by
defining the key KPIs and metrics for each mobile
initiative. Then measure all efforts quickly and
accurately with a robust platform to make data
driven decisions that drive your brand forward.
KEY TAKEAWAYS

•• HOW TO SUCCEED
WITH MOBILE
ADVERTISING
•• Understand the role of mobile in cross-
channel campaigns and the unique
opportunities available only in mobile.

MOBILE IS THE MOST EFFECTIVE COMPONENT OF
CROSS-CHANNEL CAMPAIGNS
AN INSIDER’S GUIDE TO MOBILE ADVERTISING 6
Mobile is a key player in all types of cross-channel campaigns. Whether your goal is brand awareness, consideration, or
user acquisition/conversion, you can leverage mobile-only opportunities to enhance cross-channel performance:
•• INCREMENTAL SALES PER IMPRESSION (000): ALL STUDIES-ACROSS MEDIA
In a study of cross-channel campaigns across industry verticals, mobile drove the highest incremental sales
per thousand impressions, at $26.52—compared with $23.47 for video and $20.56 for linear TV—illustrating the
importance of including mobile in your cross-channel campaign.
Source: Nielsen Catalina and The Advertising
Research Foundation: How Does Mobile ROI
Stack up? 2016,

ORIGAMI LOGIC | www.origamilogic.com AN INSIDER’S GUIDE TO VIDEO ADVERTISING 7
CAPTURING MOBILE
AUDIENCE ATTENTION
AT SCALE
Who are your high-value customers and where can you
find them? If they resemble the average mobile user,
they spend up to 90% of their mobile time on their
favorite five apps.
If you do nothing else, start by advertising on mobile
apps that have high traffic volumes. You can extend
audience reach either by executing large scale run-
of-site (ROS) or highly targeted campaigns. Apps that
provide the greatest reach will still provide sufficient
scale for targeted campaigns.
Media publishers have consistently found that mobile
users are incremental to desktop traffic, even suggesting
that some mobile users may no longer be accessible via
desktop.
USERS SPEND
90%OF THEIR MOBILE
TIME ON THEIR
TOP 5 APPS
1 Facebook 79.9%
2 Facebook Messenger 73.1%
3 YouTube 68.2%
4 Google Search 62.9%
5 Google Maps 57.1%
6 Google Play 52.4%
7 Gmail 48.8%
8 Instagram 45.7%
9. Snapchat 42.5%
10 Pandora Radio 41.5%
THE TOP 10 WIDEST-REACHING APPS CAPTURE
UP TO 80% OF THE U.S. 18+ POPULATION
# Top 10 Apps %Reach
Source: Comscore, 2016, Mobile Metrix

LOCATION, LOCATION,
LOCATION — RELEVANCE
IS EVERYTHING
What else can mobile do for you? Location-based targeting
allows you to reap unique mobile-only benefits and deliver
highly relevant content. Mobile has recently improved location
accuracy by leveraging more reliable data from beacons, GPS,
and Wi-Fi networks.*
A recent report from Thinknear and IPG Media Lab showed
that audience targeting boosted local foot traffic by 29% over
untargeted benchmarks. Audience targeting also reduced cost
per incremental store visit to $1.06, compared with $6.39 for
untargeted ads.
MOBILE AD SPEND ON LOCATION TARGETED ADS IS
PROJECTED TO GROW TO $20 BILLION BY 2021
2016
$20.2
$12.4
$32.6
2017
$24.2
$16.0
$40.2
2018
$28.0
$20.7
$48.7
2019
$32.4
$24.8
$57.3
2020
$36.3
$28.9
$65.2
2021
$39.6
$32.4
$72.1
U.S.$Billions
Non-location Targeted Location Targeted
$0
$20
$40
$60
$80 45%
38%
Note: Numbers are rounded.
Source: BIA/Kelsey 2017
* MMA-Mobile Marketing Association

Equipped with improved location data, your mobile ads can target
audiences with valuable, on-the-spot information that’s in context
with their location and activity—so they’ll be more likely to engage
with your brand. The four key methods of mobile geotargeting are:
Geofencing. Set your campaign to a defined area or target locations
by context using vendors like PlaceIQ or xAd. A sporting goods
brand, for example, may target locations that correspond to
recreational fields and sports centers.
Shopping apps. Take advantage of shopping apps that use beacons
to accurately track in-store customers and deliver ads on products
that seem to be of interest to the shopper. Some retail stores
(Macy’s, Best Buy, and Nordstrom) have even built their own apps
for tracking shoppers and extending offers. As an advertiser, you
can also deliver on-the-go deals through apps like Shopkick, which
rewards retail shoppers with points for checking in and scanning
products.
Location-aware apps. Target users on always-moving apps like Waze
and Yelp. Leverage GPS, cell tower triangulation, or Wi-Fi data to
drive in-store visits when the user is in the immediate vicinity.
Leverage shopper data. Increase foot traffic and reach retail
shoppers at precise in-store purchase points using customized
business solutions, such as Yext. For CPG brands that normally sell
through a large third-party retailer, Walmart, Target and Amazon
offer targeting solutions that drive consideration while customers
are still shopping.
Examples of ads that leverage location aware apps like Waze
LOCATION, LOCATION, LOCATION -
RELEVANCE IS EVRYTHING ...CONTINUED

GETTING SOCIAL:
TOP FOUR SOCIAL
CHANNELS THAT DRIVE
CONVERSIONS
One thing you can be sure of: Social media is a great
way to find mobile audiences. But users don’t treat all
social channels the same. As an advertiser, you need
to understand user expectations of their social media
favorites, how they use each channel, and whether
the channel is conducive to brand messaging and
conversions.
For example, Twitter is more of a conversation hub
because users are looking to get updates from the
people they follow and are not in a purchasing mindset.
However, existing followers have already proven to
be engaged with a particular brand or influencer, so
well planned content to this audience can drive more
conversions than promoted tweets. As it turns out, the
best channels are Facebook, Snapchat, Instagram, and
Pinterest—all of which have rich targeting capabilities
and engaging ad units for driving conversions.
We will take a deeper look at the top four social media
channels that drive conversionss.

Facebook Leads the Pack
There’s no question that Facebook
has a wide lead in audience reach and
engagement.
AUDIENCE COVERAGE. Facebook drives the highest
engagement (Comscore) and provides the broadest
reach across all U.S. demographics (Pew).
ADVANCED AUDIENCE TARGETING. With 1.7 billion mobile
subscribers, Facebook enables you to run granular
campaigns at scale. Target by demographics, upload your
own CRM data, and even find lookalike audiences.
APP USER ACQUISITION. Facebook has a track record of
driving app installs. You’ll also get a summary of which
campaigns drove value.
Custom Audiences is one of Facebook’s targeting products that
allows you to retarget customers to drive conversions
Standard Facebook
Mobile News Feed Ads

Looking to reach 18- to 34-year-
olds? Snapchat has a highly engaged
audience in this demographic—one that’s
increasingly difficult to reach via TV
advertising.
On Snapchat, brands have seen up to 5x the
engagement over other social channels, thanks to
features like lenses and geofilters. Snapchat also offers
video ad formats that immerse users in sponsored
“content.” (Keep in mind that these sponsorships are not
for brands with small budgets.)
That said, Snapchat is a relative newcomer in the
social media landscape and its reach is still limited.
Look out for Instagram Stories, Facebook’s competitor
to Snapchat. Many brands have found early success
with Instagram stories, which have a similar ad unit to
Snapchat’s but with greater reach.
•• Snapchat is the
youngest skewing social
network
60%OF SNAPCHAT USERS ARE
BETWEEN THE AGE
18-34
Source: Comscore — 2016 U.S. Cross Platform Future in Focus
Source: www.snapchat.com
Types of Snapchat Ads
Snapchat— Where Younger
Audiences Hang Out

Instagram
Instagram’s base skews
towards female users and
is only 20% U.S.—making
it an excellent channel
for reaching international
audiences. With 216,000
photos posted every
minute, Instagram drives
more engagement than photos on Facebook. To
date, sponsored ads have been well received, and
brand hashtags are among the most popular posts.
Another opportunity with Instagram is to leverage
influencers—which tend to have very loyal followings—
to increase awareness of your products.
As of January 2017, Instagram Stories achieved a
critical milestone, reaching the same number of
users as Snapchat Stories.
Pinterest
Pinners are in a mindset to
purchase. A recent Millward
Brown study showed that 93%
of Pinners plan to purchase,
and 87% made a purchase
after seeing a product they
liked. Promoted Pins also drive
higher than normal levels of
awareness and sales, reaching across all household
income levels, according to Pew Research.
Pinterest is running a limited release of a search
product through the marketing platform, Kenshoo, and
plans to launch in the near future. Since the social
media channel currently receives 2B+ queries per
month, a search product is projected to be a major
revenue driver.
Instagram and Pinterest — Mobile
audiences who are receptive to brands
Instagram and Pinterest are very mobile-centric environments, allowing users to digest many graphics quickly. More
importantly, both channels have a loyal following of users who are actively looking for ideas and are very engaged with
the influencers they follow.

CREATING A POSITIVE
MOBILE AD EXPERIENCE:
NATIVE ADS
Your mobile ads deserve a whole new rethink. With
so little space on those tiny screens, traditional
display ads often generate unintentional clicks. Far
from creating any sort of brand goodwill, they’ll just
annoy your audiences.
Native mobile ads solve this problem by displaying
ad content in the same, unintrusive layout as app
content—so users respond better to paid messaging.
Social networks pioneered the first native ads,
which integrated with normal posts in vertical
feeds. Since then, there’s been a proliferation of
native mobile ad units that deliver a better mobile
user experience, allowing brands to get through to
customers in a kinder, gentler way.
WHEN BUILDING MOBILE
CREATIVES, BE SURE TO RUN
THROUGH THE FOLLOWING
SANITY CHECK:

AN INSIDER’S GUIDE TO MOBILE ADVERTISING 15ORIGAMI LOGIC | www.origamilogic.com
BOOST ORGANIC
MOBILE SEARCH TRAFFIC
If your ads are designed to drive traffic to your website,
make sure consumers have a good experience when
they get there.
The fastest way to improve their mobile web experience
is to speed up the load time of your pages. That’s where
Google AMP (Accelerated Mobile Pages) comes into play.
According to Google product management, AMP reduced
average load times of standard mobile pages from 22 to
0.7 seconds.
There’s another important benefit of AMP; mobile
websites using Google AMP are ranked significantly
higher in search rankings, driving higher rates of organic
traffic. Major CMS platforms, such as Drupal and
Wordpress, now have Google AMP plug-ins—making it
easy to adapt your site to this new standard.
Check out Google’s latest resources on maintaining a
mobile-friendly website,
Prototypes of Google AMP powered e-commerce sites that are
lightweight and enable faster and more intuitive product browsing.
CATEGORY PAGE PRODUCT PAGE RECOMMENDATIONS

AN INSIDER’S GUIDE TO MOBILE ADVERTISING 16ORIGAMI LOGIC | www.origamilogic.com
NEW CHANNELS FOR
DRIVING APP INSTALLS
Traditional mobile marketing revolved around driving user
acquisition via app installs, and app stores represented
the primary discovery channel for mobile apps. However,
a recent Comscore Mobilens report stated that app store
growth remained flat between 2015 and 2016—and marketing
campaigns have now taken over in driving the biggest lift in
app installs.
What does this information mean for the marketer? If app
installs are a campaign objective, you’ve got some ripe new
opportunities. Start pivoting from traditional app install
campaigns and market your app on your website, digital
display, TV, and print channels.
To counter the standstill in app install growth, Apple released
sponsored search ads in the App Store in Q4 2016. Early
adopters include Amazon, Domino’s, and Jet.com, with the
average cost per install at about $1—significantly lower than
other social platforms, which average $5.84.
Also consider app user retention as a key metric in app install
campaigns. Three-month user retention rates are an important
indicator of whether your app users are engaged. According to
recent Localytics numbers, the average mobile app retention
rate was 25% after 90 days across all industries.
APP DISCOVERY CHANNEL GROWTH (YOY)
3 Month Average Ending June 2016 vs. June 2015
ADVERTISING/MARKETING
June 2015 June 2016
Via a website Via ad on device
browser/app
Via ad on TV/
print/billboard
9% 9%9%
8%
6%
11%
Source: Comscore — MobiLens, US. 3 month average
ending June 2016 vs. June 2015

•• ACTIVATION TO
INSIGHTS: BUILDING
A MEASUREMENT
FOUNDATION
•• Implement a well-defined measurement
system that enables valuable insights from
your mobile initiatives.

AN INSIDER’S GUIDE TO MOBILE ADVERTISING 18ORIGAMI LOGIC
THE ESSENTIAL MEASUREMENT
FOUNDATION FOR MOBILE
Mobile advertising adds a rich set of metrics across paid,
owned, and earned channels, providing unprecedented
insights into the customer journey. By implementing an
accurate measurement foundation that automates campaign
reporting and reduces time to insights, you’ll have the
information you need to continually improve campaign
strategy and acquire new customers.
Before starting any cross-channel initiative, it’s important to
take the following steps:
1. Sort through all the available metrics from each channel,
and decide which KPIs are important to your brand.
2. Make sure you have the capabilities in place to measure
each of these KPIs (e.g., viewability tags, verification tags, and
tracking tags).
3. Organize your data in a dashboard to help you quickly
oversee the effectiveness of all campaigns.
Note that some unique mobile use cases need better and
faster measurement:
•• MOBILE AD EXPERIMENTATION: With mobile, you have
an ever-expanding array of ad units and ad channels.
Which combinations work well? Try testing creative
resonance with smaller mobile buys. You can also look
to social channels for clues on audience sentiment
(likes, shares, comments), enabling you to learn fast
and adjust immediately, if necessary. Since this type of
experimentation can have very short cycles, you’ll need
measurement tools that can return insights in near real
time.
•• UNIQUE MOBILE-ONLY MEASUREMENT: How are users
putting your app or website to use? By tracking mobile
app/web performance closely, you can help your
development team continually optimize product features,
user paths, and usage patterns. Social listening and
tracking are also important for delivering insights, since
mobile users tend to be very outspoken in their feedback
on social media.

AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY
PAID OWNED EARNED
Feed customer
reviews, product
inquiries and feature
requests to improve
retention and loyalty.
Leverage high-
performing content
to feed paid media.
Track incoming
traffic and
engagement levels
on owned assets.
Direct Publisher Buys
Google DCM
Programmatic
Turn
Mobile Search
Google AdWords
Paid Social
Facebook
Instagram
Pinterest
Snapchat
Viewability
Most
Audience Veriﬁcation
Comscore
Nielsen
Mobile Web Analytics
Google Analytics
Adobe Analytics
Mobile App Analytics
Localytics
MixPanel
Owned Social Presence
Facebook
Instagram
Pinterest
Push Campaign
Email Alerts
Social Media Listening
(Sentiment)
Zignal Labs
Sysomos
Brandwatch
Radian 6
CUSTOMER JOURNEY
AN INSIDER’S GUIDE TO MOBILE ADVERTISING 19ORIGAMI LOGIC
Below is a sample framework that supports different sources of mobile-related metrics across paid,
owned, and earned channels:
As you can see, a complete picture requires many, many data sources. How can you build an effective, data-driven strategy
without getting bogged down by the complexities of managing all that data?

Display
TV
Website
OOH
Print
Audience
Social
POS
CRM
PPC
VID
Viewability
38
Quality
SEO
Click-thru
Rate
27
Quality
SEO
Keyword
Rank
26
Quality
SEO
Impression
Share
28
Share
MOB
Activation
17
Volume
VID
Average
View Rate
39
Quality
VID
Frequency
37
Quality
DPL
Cost per
Click
98
Efficiency
SOC
Consumption
116
Volume
SEM
Cost per
Click
108
Efficiency
SOC
Like
118
Volume
SEM
Click
106
Volume
SOC
Video View
117
Volume
EM
Click
99
Volume
DPL
Conversion
Rate
97
Quality
SEM
Conversion
Rate
107
Quality
MOB
Conversion
188
Volume
MOB
Revenue
189
Volume
VID
Conversion
202
Volume
DPL
Cost per
Action
181
Efficiency
SEM
Cost per
Action
195
Efficiency
VID
Revenue
203
Volume
CRM
CLV
256
Quality
CRM
Customer
Effort
255
Quality
CRM
Customer
Satisfaction
254
Quality
SOC
Retweet
259
Volume
SOC
Share
258
Volume
SOC
Storyteller
257
Volume
DPL
ROI/ROAS
182
Efficiency
SEM
ROI/ROAS
196
Efficiency
Display
129,870(12.84% of total)
8/3/2016 to 9/3/2016
100k
0
200k
BRA
N
D
ACTIVATION
CAMPAIGN SIGNAL
S
DAILY INSIGHTS
Collect &
Reﬁne
Organize &
Integrate
Activate &
Optimize
Mobile
AN INSIDER’S GUIDE TO VIDEO ADVERTISING 20
CONTINUOUS MEASUREMENT
AND OPTIMIZATION
Digital channels--especially mobile-- are
accelerating the customer journey and brands are
in an uphill battle to understand what’s working
and what’s not. But if you’re like most marketers,
you’re probably still struggling to answer “What
happened last month?” instead of “What can I do
today?”
With marketing performance data spread across
more tools, channels, media, and platforms than
ever before, valuable data is trapped in silos—
so the lag between activation and insights can
sometimes be 30 days or more. This reality makes
it extremely difficult to keep up with the fast-
moving mobile customer.
Automated solutions such as Origami Logic can
collect and analyze the many millions of daily
signals from your cross-channel campaigns,
eliminating the manual chores associated with
data collection and data wrangling. A solid
measurement foundation provides the added
benefits of unified measurement and reporting at
a significantly faster pace.

BENEFITS OF A STREAMLINED
MEASUREMENT FOUNDATION
With a complete picture of marketing performance, you’ll
have critical insights into what’s working and why. When
you know more and can act fast, here are a few of the
things you can do:
•• Identify winning strategies as your customers
accelerate through the purchasing journey.
•• Run A/B tests on creatives before rolling out to a
larger audience.
•• Detect campaign anomalies and course-correct
campaigns before spending budget.
•• Experiment quickly in new and innovative ad
channels, or with new ad formats, that immerse
customers in your brand.
•• Align reporting between: campaign data, internal
website and sales activity (eg. conversions,
purchases and registrations) to truly measure ROI
and prove business value.

AN INTERNAL PROCESS
THAT ACCELERATES
CAMPAIGN CYCLES
You’ll be able to move faster with smart, data-driven
decisions if you complement your measurement
foundation with a well-defined internal process. This
critical piece will help you keep up with the mobile
customer’s compressed purchasing journey.
Make sure your internal process includes:
•• Overarching KPIs and milestones
•• Ownership responsibilities at each stage
•• Leadership that prioritizes initiatives
•• Senior stakeholders that champion marketing
projects throughout the organization
With a clear system in place, you’ll be able to make
timely in-flight adjustments to your campaign creative,
audiences, ad channels, or anything else that can
impact results.
Build
foundation for
measurement
1
Deploy
cross-channel
measurement
solution
2
Establish
process for
frequent campaign
reviews
3
Find
optimization
opportunities
and document
learnings
4
Derive
insights and
continue to
iterate on winning
formulas
6
Review
metrics/KPIs
against goals and
benchmarks
5
CAMPAIGN LAUNCH
CAMPAIGN PLANNING
CAMPAIGN ENDS /
ROI REVIEW
IN-FLIGHT
OPTIMIZATIONS

AN INSIDER’S GUIDE TO MOBILE ADVERTISING 24
KEY TAKEAWAYS
AND ACTION PLANNING
Think about the proliferation of different channels and how your customers
are discovering and interacting with your brand. Mobile plays a major role
across paid, owned and earned media; engaging and influencing customers
at important touchpoints across their journey. Be sure to experiment with
the latest mobile opportunities in audience targeting, location targeting with
context, social media, and mobile native ads.
As you’re executing all types of cross channel campaigns (including mobile),
it is imperative to have a strong measurement and data foundation. This
foundation must be scalable and handle large volumes of disparate campaign
data quickly to keep up with your customers.
A strong measurement foundation—coupled with a well-defined internal
process—will enable you to capture in-flight campaign data, accelerate time to
insights, and optimize quickly to deliver the best possible brand experience.
Talk to us about building a strong measurement foundation that supports all
your marketing efforts.

About Origami Logic
Origami Logic is a marketing analytics company that helps
teams master their marketing performance by letting them see
what’s working and what’s not, so they can optimize their efforts.
Thousands of Marketers and Global brands like P&G, HP, JC Penney,
Intel, and Omni Hotels, trust Origami Logic to help them unify and
refine their vast array of marketing data, across every channel
and platform, and let them search and organize it in realtime, in
whatever way makes sense to them, so they can better understand
their marketing efforts and improve their overall impact. Origami
is funded by top-tier investors Accel Partners, Icon Ventures,
NextWorld Capital, DAG Ventures, and Lightspeed Venture Partners.

To learn more about how you can use the Origami Logic Marketing
Signal Measurement Platform to manage and optimize marketing
campaign investments across all modern marketing channels and
platforms, set up a one-on-one demo here.
ORIGAMI LOGIC
303 Bryant Street
Mountain View, CA 94041
ONLINE
info@origamilogic.com
www.origamilogic.com
Twitter @origamilogic

An Insider's Guide to Mobile Advertising

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