This document discusses how using video can speed up sales by engaging prospects and clients. It notes that including video in emails increases click-through rates by 96% and that 59% of executives prefer video to text. Companies using video see 2x higher revenue growth, 14% shorter sales cycles, and 30% larger deals. Creating custom videos does not have to be expensive if done with webcam and easy-to-use software rather than a professional studio. Personalizing videos for each prospect helps build stronger relationships and move deals through the sales funnel faster.

1. GOT
VIDEO?
PRESENTS
USING VIDEO TO SPEED UP SALES

2. TABLE OF CONTENTS
Introduction......................................................................................................................1
References.......................................................................................................................9
iMeet® Narrate ............................................................................................................8
Video to the Rescue............................................................................................2-3
Budget Buster?........................................................................................................4-5
Personalization is Key.........................................................................................6-7

3. INTRODUCTION
s sales professionals, But with so much
competition, you need
to make sure you stand
out and make a lasting
impression. There's one
solution to your
problem: video.
A
you're always looking
for a way to connect
and engage with
prospects and turn
them into true
opportunities. And
you're looking for ways
to warm up those leads
that have gone cold.

4. Including a video in an
introductory email
increases click-through
rates by 96%.
59PERCENT
of senior
executives prefer
watching video to
reading TEXT.
30% of best in class companies who
use video report:
30%
2x
higher year over
year revenue
increase
deal size
14% shorter sales
cycle
VIDEO
TO THERESUCE
1
2
3

5. t’s no secret that along with integrated CRM
systems and automated
emails, are now dominating
features of sales acceleration
tools. And while these
features may help make the
sales cycle a little easier, they
don’t help sales reps stand out
from the competition. In order
to improve the ability to
generate top of the funnel
prospects and move them
quickly through the sales
process,
Isales acceleration
technology has really
become a catalyst to
the escalating sales
revolution. According to
data generated by Live
Hive, investments in
sales acceleration
technologies is
upwards of $1.2 billion.
Data-driven insight and
predictive analytics
technology,
Video to the Rescue
sales pros need
a solution that puts them a
cut above the
rest. Creating custom
videos and pairing them
with presentations and
collateral to engage with
prospects, gives
sophisticated sellers
another way to break
through the clutter and be
noticed.
4

6. BUDGET
BUSTER?
ISN'T VIDEO CREATION A
A typical explainer video produced by an
agency can cost anywhere from
$1,500 to $15,000. If you could produce your own
customized videos for next to nothing, wouldn't you
want to use video to better engage with prospects?
5

7. Budget Buster?
ut wait...doesn't control the message
and be able to review
analytics instantly.
Video is a more
impactful way to
present to clients and
prospects. Now with
easy to use
technology, creating
custom video pitches
is at your fingertips.
Bcreating a video cost
big bucks? Well, sure, if
you're creating a video
in a studio with a full-
blown production team.
Now use video to
stand out from the
competition and
present a clear and
compelling message.
You won't have to rely
on your IT team or
additional resources
to distribute and track
the analytics of your
video either. Because
you'll be using your
own webcam, content
and software, you will
You know how to give
an elevator pitch. And
you know how to speak
to customer pain
points. You understand
how to sell to your
clients.

8. EXTRA
MILE
Going The
BUILDsolid relationships with prospects
and warm up cold leads by
personalizing presentations and
measuring their impact.
F O R G E T
using text as your
main source of
communication with
prospects.
Always follow up
with video.
Personalization
IS KEY

9. Personalization is Key
Building solid
relationships with
prospects is the first
step in the sales cycle.
But nurturing that
relationship takes
more than just passing
out your business
card and shaking
hands. It takes going
the extra mile.
By using the video
feature, you can
create personalized
presentations for your
prospects. “It's a great
tool for following up
and keeping in touch
with prospects and
clients alike,” said
Jason Dobbs, PGi
eCommerce Sales.
Creating compelling
content tailored to
your prospect's
needs helps establish
a stronger
relationship with your
prospects. "I liken it
(iMeet Narrate) to how
we feel about getting
a hand-written note in
snail mail: it seems
above and beyond
and personal,"said
Mike Owells, iMeet
Product Specialist/
Account Manager.

10. Accelerate Your Sales Funnel
Increasing win rate is a top priority
for sales executives, which is why
we created iMeet® Narrate – a
powerful sales productivity
software to better engage your
customers, track the results and
close more deals faster.
Stand out from your competition by using iMeet Narrate from PGi. Easily
create and record highly engaging video presentations from your full-
featured iMeet room, then distribute to one or multiple prospects and
manage your pipeline more effectively. From your initial call to closing
the deal, PGi’s sales productivity software gives you what you need to
increase win rate and exceed your sales quota.

11. 5. How Much Does an Explainer Video Cost? (Video Brewery)
Follett, Andrew. 2015.
References
1. PR Newswire. "GetResponse Study Shows Video Emails
Increase Click-through Rates by 96 Percent" (2009).
2. Forbes Insight. Video in the C-Suite:
Executives Embrace the Non-Text Web. 2010 (Online).
3. Aberdeen. Analyzing the ROI of Video Marketing. 2013
(Online).
4. Vision 2015: The Selling of Sales Acceleration (The Huffington
Post). Bourque, Andre. 2015.