The Content & Commerce Debrief provides a framework for brands and retailers to create compelling content in order to generate revenue. Download the report at: psfk.com/report/content-commerce-debrief

1. CONTENT & COMMERCE
DEBRIEF
PSFK #18
Converting Audiences Into Instant Buyers
OVERVIEW

2. Access the full report at: psfk.com/report/content-commerce-debrief
Become A Member To Get The Full Report!
From personalized content to live-streamed experiences to
shoppable content, brands are finding innovative ways to leverage
content to generate revenue. Through the lens of seven industry
pillars, PSFK's Content & Commerce Debrief shows how brands
can use content in ways that go far beyond building awareness. It
is part of a series of reports focusing on retail innovation and
customer experience to inspire the members of our business
intelligence services.
The 35+ page playbook includes:
• Key insights on the new consumer behaviors around shopping and
media consumption
• 6 guiding principles for creating compelling content that drives
sales
• 7 trends-based initiatives supported by 21 exemplary case studies
• A comprehensive list of retail-enabled content platforms

3. 7 Opportunity Areas Explained In The Report
1. Generative Communication
2. Integrated Sales
3. Immersive Education
4. Conversational Engagement
5. Interactive Broadcasts
6. Community Inspiration
7. Lifestyle Partners

4. Want To Shop Anytime, Anywhere
Want On-Demand, Easily Digestible Content
Expect Content To Be Personalized And Relevant
Want To Share Their Passion and Expertise
Expect Content To Be A Two-Way Conversation
Insights Identified
Consumers…

5. Barking Into The Void
Dependent On Social Media For Distribution
Struggling To Stand Out
Not Integrating Content And Marketing Strategies
Failing To Create An Integrated Commerce Experience
Not Fully Engaging With Consumers
Brands Are….

6. Setting The Tone
Be:
Authentic
Trustworthy
Relevant
Engaging
Responsive
Useful

7. PSFK
TRAVELSUB
PSFK
TRAVELOPTIMIZED EXPERIEN
PSFK
OCCASION-BA
MARKETINGDEBRIEF
#15
PSFK
SHOPPER MARKETING DEBRIEF
New Sales Opportunities Along
The Digitally Enabled Purchase Path
P L A YB O O K
C X
ENGAGING THE CONSCIOUS
BRAND TOUCHPOINT
CUSTOMER AT EVERY
PSFK:
RETAIL & CX INNOVATION
Business Intelligence
PSFK provides its members at
brands and agencies:
• Access to a trends report
library with 150+ titles
• On-Demand Research
• Daily & Industry Newsletters
• Monthly Webinars
• Immersive Events & Training
For more information:
jeff.weiner@psfk.com
Bespoke Services
Our researchers also deliver:
• Ideations Workshops
• Immersion Safaris
• Research & Strategy
• Concepting & Consumer
Journeys
• Branded Thought Leadership

8. CONTENT & COMMERCE
DEBRIEF
PSFK #18
Transforming Content Into Revenue Opportunities
OVERVIEW