CES 2015 Guide from PSFK + MDC

+
@MDCPartners | @PSFK | #CES2015

EDITOR’S PICK
+
YOUR IDEAL DAY: TUES, JANUARY 6TH
MORNING
EDITOR’S PICK
EDITOR’S PICK
AFTERNOON
YOUR IDEAL DAY: WED, JANUARY 7TH YOUR IDEAL DAY: THURS, JANUARY 8TH
THE FUTURE OF MOBILE PAYMENTS
9:00 AM - 10:00 AM
LVCC | North Hall, Room N261
Mobile payments are growing in popularity,
but what’s needed to capture the hearts of
consumers and retailers? A preview of this
rapidly changing industry and its future.
CONTEXTUAL COMPUTING: THE NEXT
GENERATION OF SMART
1:00 PM - 2:00 PM
Imagine a world where mobile devices
“know” you, anticipate your behavior based
on where you are and who you’re with, and
make decisions for you. Experts explore
the state of contextual computing.
MILLERCOORS DRIVES DIGITAL
INNOVATION WITH THE STARTUP
COMMUNITY
3:30 PM - 4:30 PM
ARIA | Level 1, Pinyon 5
As Senior Director of Digital & Media at
MillerCoors, Stevie Benjamin is responsible
for leading digital innovation. She will share
her company’s approach to working with
the digital startup community.
LAST GADGET STANDING
10:30 AM - 11:30 AM
This competition challenges contenders
to give the product demo of their lives.
At stake: bragging rights as the product
“most likely to change the face of
technology.” Guest emcees Gary Dell’Abate
and Jon Hein from the Howard Stern Show
are slated to host the event.
BEYOND THE CONNECTED CAR:
TRANSFORMING PERSONAL
MOBILITY
11:30 AM - 12:30 PM
With the world’s population growing
and becoming more urbanized, the car
will eventually prove unsustainable. Hear
experts weigh in on technology driven
solutions to move the masses more
efficiently and safely.
A ROBOT IN EVERY HOME
9:00 AM - 10:00 AM
Venetian | Level 1, Casanova 602
Experts assess the technologies and
development methods driving socially
intelligent robots as well as how these
high-tech companions will impact the
traditional family structure.
PERSONAL DATA AS NEW
DIGITAL CURRENCY
11:30 AM - 12:30 PM
Companies are hungry for customer data
and are looking at new ways to obtain
this information with some companies
caring more about the data than the
subscription fee.
THE FUTURE OF TV: FROM
PRIMETIME TO MULTIPLATFORMS
10:15 AM - 11:15 AM
With PVR, DVR, VOD, broadband, mobile
apps and 4K, television 3.0 has arrived.
How do media, advertising and technology
companies position themselves and
compete for consumers gathered around
“the set”?
CES TRENDS
2:15 PM - 3:15 PM
Discover emerging trends as well as
anticipated product and service releases
going on at CES that are relevant to your
business. Don’t miss these fast-paced,
need-to-know highlights.
THE CUTTING EDGE OF
CONTENT DISTRIBUTION
2:15 PM - 3:15 PM
Cutting-edge artists and content creators
have figured out new ways to create and
distribute music and video, including
forging partnerships with technology
companies. Hear from these trendsetters
about their approaches and their successes.
MASHBASH
9:00 PM - 12:00 AM
Brooklyn Bowl Las Vegas
The most talked about event at CES,
presented by Mashable and sponsored
by MDC.
STARTUPS TO WATCH
1:00 PM - 2:00 PM
An esteemed group of reporters and
editors choose this year’s hottest tech
startups. Hear why these companies were
selected as well as what sets them apart and
why their product may set the world on fire.
FUTURE OF ENHANCED
ADVERTISING: BRANDS AND
ENTERTAINMENT
11:30 AM - 12:30 PM
As consumers integrate broadband into
every aspect of their lives, Hollywood and
Madison Avenue have exciting opportunities
to experiment with all forms of digital
messaging across channels and devices.
EYE ON AUTOMOTIVE
TECHNOLOGY
3:30 PM - 4:30 PM
From self-parking cars, gesture-controlled
infotainment systems to heads-up displays
that augment reality, industry insiders
offer a glimpse of what’s coming down the
turnpike in 2015 and beyond.
MASTERS OF TRAILBLAZING
CONTENT
4:15 PM - 5:00 PM
Media and tech pioneers discuss the future
of storytelling. Find out how audiences
are jumping into growing opportunities to
create their own content.
INNOVATION SERIES AT CES
(RSVP REQUIRED)
7:00 AM - 9:00 AM
ARIA Level 1 | Pinyon 5
Networking breakfast featuring
presentations from CES VIP Tour curator
and subject matter experts.
VENTURE FUNDING, INVESTMENT AND
MERGERS
10:15 AM - 11:15 AM
LVCC North Hall | Room N262
Influential players from the finance world
reveal where the value and opportunities
are, who’s investing and where the
convergence space is headed.
MORNING MORNING AFTERNOON
EVENING
AFTERNOON
THE OMNI-CHANNEL
CONSUMER
THE CONNECTED
HOME
IMMERSIVE
ENTERTAINMENT
THE CREATIVE
ECONOMY
URBAN
MOBILITY
THE WEARABLE
WORLD

+
From what’s in the palm of our hand to life inside our home to how we drive,
work and play, today’s cutting-edge technologies are shaping how we will
experience tomorrow. Join MDC Partners and PSFK on the front lines of
innovation at CES.
This guide takes a glimpse at the must-see gadgets, emerging trends,
key events and biggest themes for 2015 and beyond.
THE FUTURE OF MOBILE PAYMENTS
Tues, Jan. 6 | 9:00 AM - 10:00 AM
Mobile payments are growing in popularity,
but what’s needed to capture the hearts of
consumers and retailers? A preview of this
rapidly changing industry and its future.
LOWE’S INNOVATION LABS
Sands Level 2 | Booth #72736
Building technologies that drive meaningful
changes in consumer behavior and deliver retail
solutions to everyday challenges.
COGNITIVE NETWORKS
LVCC Central Hall | Booth #15126a
Provider of real-time services that transform
the way viewers consume TV while delivering a
platform for content producers and TV networks
to increase customer engagement and grow
their audiences.
KEYNOTE CONVERSATION: MICHAEL KASSAN
AND LESLIE MOONVES
Wed, Jan. 7 | 3:00 PM - 4:00 PM
LVCC | Westgate Theater
Chairman & CEO, MediaLink in conversation
with President & CEO, CBS Corporation
FUTURE OF ENHANCED ADVERTISING:
BRANDS AND ENTERTAINMENT
Wed, Jan. 7 | 11:30 AM - 12:30 PM
As consumers integrate broadband into every
aspect of their lives, Hollywood and Madison
Avenue are offering exciting opportunities to
experiment with all forms of digital messaging
across channels and devices.
PERSONAL DATA AS NEW
DIGITAL CURRENCY
Thurs, Jan. 8 | 11:30 AM - 12:30 PM
Companies are hungry for customer data
and are looking at new ways to obtain this
information with some companies caring more
about the data than the subscription fee.
PRODUCT BOOTHS
THE NEXT BIG THING: NEW REALITIES
Tues, Jan. 6 | 3:30 PM - 4:30 PM
Join CNET superstars Brian Cooley, Tim Stevens
and a panel of luminaries discussing the exciting
future of virtual and augmented reality on
gaming, driving, entertainment and life.
KEYNOTE TALK: MARK FIELDS
Tues, Jan. 6 | 8:30 AM - 10:00 AM
Venetian | Level 5, Palazzo Ballroom
President & CEO, Ford Motor Company
DRONES: CONSUMER TECHNOLOGY REACHES
NEW HEIGHTS
Thurs, Jan. 8 | 11:30 AM - 12:30 PM
Join drone experts as they explore the
commercial and consumer market opportunities
- including using drones to deliver packages -
and address issues about safety and privacy.
FUTURE OF GAMING
Wed, Jan. 7 | 11:30 AM - 12:30 PM
Listen to gaming’s biggest industry names and
the most innovative companies discuss the
impact of virtual reality, free-to-play and mobile
on the massive global gaming business.
BEYOND THE CONNECTED CAR:
TRANSFORMING PERSONAL MOBILITY
Tues, Jan. 6 | 11:30 AM - 12:30 PM
With the world’s population growing and
becoming more urbanized, the car will
eventually prove unsustainable. Hear experts
weigh in on technology-driven solutions to
move the masses more efficiently and safely.
THE FUTURE OF TV: FROM PRIMETIME TO
MULTIPLATFORMS
Tues, Jan. 6 | 10:15 AM - 11:15 AM
Venetian | Level 2, Bellini 2106
With PVR, DVR, VOD, broadband, mobile apps
and 4K, television 3.0 has arrived. How do
media, advertising and technology companies
position themselves and compete for consumers
gathered around “the set”?
EYE ON AUTOMOTIVE TECHNOLOGY
Wed, Jan. 7 | 3:30 PM - 4:30 PM
From self-parking cars and gesture-controlled
infotainment systems to heads-up displays that
augment reality, industry insiders offer a glimpse
of what’s coming down the turnpike in 2015 and
beyond.
OCULUS VR
LVCC, South Hall 2 | Booth #26002, MP25965
Wearable VR goggles that combine wide
field-of-view and low-latency headtracking to
revolutionize the way people experience video
games.
BMW
LVCC, South Plaza
Auto manufacturer working at the forefront of
connected mobility solutions for its vehicles.
Its recent BMW i Remote App for the Samsung
Gear S smartwatch provides direct access to
important vehicle information.
VIRTUIX
LVCC, South Hall 2 | Booth #26008
Immersive virtual reality interface for moving
freely and naturally inside of video games.
LG ELECTRONICS
LVCC, North Hall | Mtg Rms - N240, N242
Leveraging the experience and knowledge of
electronic technology to become an innovative
partner to the automotive industry.
OCCIPITAL
LVCC, South Hall 2 | Booth #25405
3D sensor that gives mobile devices the ability
to capture and understand the world in three
dimensions.
HULU
Aria Hospitality Suites
Premium streaming TV destination that seeks
to captivate and connect viewers with the best
entertainment and technology experience.
PRODUCT BOOTHS
PRODUCT BOOTHS
Today’s connected consumer
occupies a world where
multi-device ownership and
usage is the new norm. On
top of this, the primacy of
the mobile phone is further
blurring the lines between
on and offline, digital and
physical. This has created a
consumer who expects experiences that are personal, relevant and
available on-demand. As a result, retailers, marketers and brands
must learn to navigate this complex landscape, taking advantage
of new digital tools and platforms to reach their audiences regard-less
of where they choose to interact.
THE OMNI-CHANNEL CONSUMER
As audio quality, graphics
and displays become more
sophisticated and affordable,
viewers and users can take a
deeper dive into their content.
This emerging, multi-sensory
virtual reality opens the door
to new forms of entertainment
and media that will change
the way brands and marketers engage their audiences through
immersive forms of storytelling.
IMMERSIVE ENTERTAINMENT
Today’s innovations around
urban mobility—self-driving
cars, drones, electric vehicles,
ride sharing—are trans-forming
how we operate and
set around our cities. When
information and media can
flow freely between vehicles
and other devices, the ex-perience
of driving, and more broadly the possibilities of trans-portation,
will literally reshape our world. This complex landscape
presents a unique set of challenges and opportunities for policy
makers, stakeholders and users. By understanding how these tech-nologies
will change the future of mobility, marketers can create a
greater understanding around new consumer journeys.
URBAN MOBILITY

THE WEARABLE WORLD
NEW BUSINESS MODELS FACILITATED
BY 3D PRINTING
Wed, Jan. 7 | 10:15 AM - 11:15 AM
Venetian | Level 1, Marco Polo 702
3D printing is opening up new opportunities
for everyone. This session examines how 3D
printing is disrupting the status quo and what
it means for businesses and consumers.
MAKERBOT INDUSTRIES
Global leader in desktop 3D printing with
engineers, entrepreneurs, and people who just
like to make things.
LEAP MOTION
Westgate, Hospitality | Suite 1265, 1365
The Leap Motion Controller is a USB device
that translates hand/finger movements into
fast, accurate 3D input, allowing for touchless
interaction with a Mac/PC, as well as in virtual
and augmented reality experiences.
AUTODESK
Software that helps people unlock their
creativity, solve important challenges and imagine
and design a better world.
MILLERCOORS DRIVES DIGITAL INNOVATION
WITH THE STARTUP COMMUNITY
Tues, Jan. 6 | 3:30 PM - 4:30 PM
MillerCoors is a company where innovation has
always been a part of the corporate culture.
They will share their company’s approach to
working with the digital startup community.
THE CUTTING EDGE OF
CONTENT DISTRIBUTION
Thurs, Jan. 8 | 2:15 PM - 3:15 PM
Cutting-edge artists and content creators have
figured out new ways to create and distribute
music and video. Hear from these trendsetters
about their approaches and their successes.
FOSTERING CREATIVITY IN A TECHNOLOGY
SATURATED WORLD
Tues, Jan. 6 | 11:00 AM - 12:00 PM
Marketing has polarized technology and
creativity at a time when it is critical for
both to be working together. The ability for
technology and creativity to move forward
requires vision and coordination.
MASTERS OF TRAILBLAZING CONTENT
Wed, Jan. 7 | 4:15 PM - 5:00 PM
Media and tech pioneers discuss the future
of storytelling. Find out how audiences are
jumping into growing opportunities to create
their own content.
KEYNOTE TALK: BOO-KEUN YOON
Tues, Jan. 6 | 6:30 PM - 7:30 PM
Venetian | Level 5, Palazzo Ballroom
President & CEO, Consumer Electronics,
Samsung
The increasing ‘wearability’
of devices alters our physical
relationship with technology.
The ability to capture, track
and analyze highly intimate
data gives us deeper insights
into our personal lives and
behaviours. While this in-formation
is intended to
improve our lifestyles, if not managed correctly, the volume and
frequency of alerts can add more complexity and stress. Brands
and marketers must play a vital role in this emerging landscape
by respecting how they communicate and engage with their
audiences through these new interfaces.
PRODUCT BOOTHS
THE DASH
Wireless headphones that capture key
biometric data to audibly coach people to
better health and fitness.
SPROUTLING
Creators of a sensing, learning, predicting baby
monitor designed to help make parenting easier
and stress-free.
INTERAXON
By harnessing the power of EEG, the Muse
Brain Sensing Headband is helping to change
the way people improve their cognitive abilities.
MISFIT
Sands Level 2 | Booth #73521, 73721
Manufactures highly wearable and ambient
computing products that give people deeper
insight into the health and behaviors.
FITLINXX
Health, wellness and fitness technology to help
people lead more active lives and improve their
health.
WEARABLE TECH AWARDS, PRESENTED
BY STUFF
Wed, Jan. 7 | 3:30 PM - 4:30 PM
Sands | Level 2 Lobby, Haymarket Stage
From smart watches to VR products,
wearables are the next great consumer tech
frontier. The Wearable Tech Awards present
Stuff’s choice of the 10 most promising
wearables from CES.
THE WEARABLE TECH REVOLUTION
Wed, Jan. 7 | 1:00 PM - 2:00 PM
From Google Glass and smart watches to
fitness bracelets, jewelry and clothing with
embedded electronics, you’ll learn which
devices are resonating with consumers and
why. Technology experts assess the state of
wearable electronics and issues that come with
the territory.
CHALLENGING DEVELOPERS TO
“MAKE IT WEARABLE”
Tues, Jan. 6 | 9 :00 AM - 10:00 AM
Venetian | North Hall, Room N261
At 2014 CES, Intel launched its ‘Make It Wearable’
development challenge to ‘encourage
innovation in wearable technology and help
create new connected experiences.’ Intel
Futurist Steve Brown will share some of the
most compelling new developments arising
from the challenge.
PRODUCT BOOTHS
THE CONNECTED HOME
The emergence of networked
sensors and sophisticated
algorithms promise a more
integrated, automated and
intuitive home. From inter-faces
that enable people to
control their lighting and
appliances, to contextual
operating systems that an-ticipate
individual needs, connected homes will respond to
their owners in new and exciting ways. Beyond creating simple
conveniences, the ultimate success of these technologies will
be measured by their overall impact on the quality of our lives.
Marketers must figure out how their product can live in this new
connected ecosystem and how the home can become a new
media channel.
A FUTURE WORTH HAVING
Tues, Jan. 6 | 4:00 PM - 4:30 PM
The Internet of Things will ultimately mean
more Internet traffic generated and consumed
by machines than by humans. What does this
mean for advertising and how will we interact
with our devices when they are smarter than
we are?
A ROBOT IN EVERY HOME
Thurs, Jan. 8 | 9:00 AM - 10:00 AM
Venetian | Level 1, Casanova 602
Experts assess the technologies and
development methods driving socially
intelligent robots as well as how these high-tech
companions will impact the traditional family
structure.
HOME AUTOMATION TRENDS:
TECHNOLOGY AND CHANNELS
Tues, Jan. 6 | 9:00 AM - 10:00 PM
The future of home automation is now, with
billions of dollars being spent in this category
today. Join this fast-paced session exploring
technology trends you need to know in the
future of home living.
PRODUCT BOOTHS
WITHINGS
Leader in the connected-health revolution with
products that cover key aspects of the health
spectrum, insuring a 360° consumer experience.
SEN.SE
Developer of a range of smart products and
services that can be programmed to track user
behavior, habits and choices.
TELLSPEC
Creator of the world’s first consumer
food scanner that works with a proprietary
chemometric algorithm and app to report what’s
in people’s food directly to their smartphone.
ELGATO SYSTEMS
A range of connected sensors and software
that are designed to give people more insight
and control into what is happening within their
homes.
MOTA
A range of connected wearable devices that
change the way people interact with the world
around them.
A new slate of tools and
technologies are democ-ratizing
the means of pro-duction
and distribution,
giving us the ability to bring
ideas to life and compete
against large incumbents.
From digital content to
physical products, this is
transforming from a niche movement into a disruptive force in the
marketplace. As the lines between creator and consumer become
harder to differentiate, retailers, marketers and brands need to
find ways to participate in this new economy and empower their
audiences to take part.
THE CREATIVE ECONOMY
+

E Tropicana Ave.
E Sahara Ave.
Las Vegs Blvd.
S Industrial Rd.
E Flamingo Rd.
E Harmon Ave.
Paradise Rd.
Sands Ave.
E Desert Inn Rd.
Kovel Ln.
E Karen Ave.
E Twain Ave.
Sahara
Monorail Station
LVH
Monorail
Station
Harrah’s / The Quad
Monorail Station
Flamingo’s / Caesars
Palace Monorail Station
Bally’s & Paris Las Vegas
Monorail Station
MGM Grand
Monorail Station
Las Vegas Convention
Center Monorail Station
ARIA
SANDS
EXPO
LAS VEGAS
CONVENTION
AND WORLD
TRADE
CENTER(LVCC)
THE
VENETIAN
S
N
S Las Vegs Blvd.
NOBU @
CAESARS
PALACE
+

CES 2015 Guide from PSFK + MDC

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (10)

Similaire à CES 2015 Guide from PSFK + MDC

Similaire à CES 2015 Guide from PSFK + MDC (20)

Plus de PSFK

Plus de PSFK (18)

Dernier

Dernier (20)

CES 2015 Guide from PSFK + MDC