SlideShare une entreprise Scribd logo
1  sur  18
Télécharger pour lire hors ligne
DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS
GET THE FUTURE OF RETAIL 2016
The 6th annual report delivers insights on how to
design the new shopper 

experience to build value, drive sales 

and boost loyalty.
-10 actions every retailer can adapt to redefine the
shopper experience
-20 key trends driving change in the marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts across the
globe
-Plus an 80+ page full presentation
Download a full copy of the Report at:
psfk.com/future-of-retail
Access all Reports and Debriefs as a PSFK
Members: psfk.com/membership
ABOUT THE REPORT
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Over the last five years we have witnessed a radical shift in shopper
behavior fueled by the seismic impacts of mobile and social. For our
sixth edition of The Future of Retail report, I wanted to provide new
guidance to all of the companies actively lining up their omni-
channel shopping experiences in place.
Companies must look beyond traditional systems and devices and
focus on the design of an intuitive and customized shopper
experience. They must provide both utility and education to their
customers with a narrative and program rich retail experiences that
drive sales.
This report will help us all to understand the opportunities for
developing a shopper narrative and apply the lessons to their work
so we create a new era of engaging, relevant and vibrant retail.
LABS
Volume 6 | Published November 2015
Download a full copy of the report at:
psfk.com/future-of-retail
DESIGNING THE
NEW SHOPPER 

EXPERIENCE
Scott Lachut
President of Research &
Strategy, PSFK Labs
In a multichannel marketplace, with infinite information available at the
tap of a screen, brands both big and small selling through Facebook,
Pinterest and Instagram, and mobile alerts promising the next and the
newest, today’s consumers are flooded with more options of what to buy
and where to buy it from than ever before.
Emerging technologies and their impact on consumer expectations
require companies to take a different approach to retail, regardless of
channel or platform.
While utility and relevance form a solid foundation, retailers and brands
must strive to deliver more to truly capture the hearts and minds of
today's shopper. By tapping into an ecosystem of partners and a
community of fellow customers, they can create a powerful halo effect,
generating value for all who participate.
In the Future of Retail 2016 report, PSFK describes the 10 Pillars of the
New Shopper Experience and the key trends that are driving their
adoption in the marketplace. Through the exploration of innovations in
service, technology and design we highlight the ways leading retailers,
brands and startups are responding to the demands of consumers and
differentiating themselves from the competition. Expert insights and
analysis offer further guidance as you look to inspire your organization
and develop a forward-looking retail strategy.
THE NEW SHOPPER EXPERIENCE
@PSFK | #FutureOfRetail
Winning the hearts and minds of today’s
shoppers can’t be accomplished with one-
off tactics, marketing campaigns or points-
based rewards. Instead brand and retailers
must develop a broader process that
considers the core needs of shoppers,
delivering utility, value and meaningful
interactions at every point along their
journey.
The graphic below visualizes four key stages
in the shopper experience lifecycle, showing
how the 10 pillars identified in our study
inform and build off one another to create a
comprehensive strategy for driving
increased engagement, repeat sales, word
of mouth and lifetime loyalty.
10 PILLARS DELIVERING THE NEW SHOPPER EXPERIENCE
CREATE CONFIDENCE PERFECT PARTNERSHIPS
ELIMINATE OBSTACLES OPTIMIZE OWNERSHIP
DEMOCRATIZE ACCESS
CULTIVATE COMMUNITY
RECOGNIZE & PERSONALIZE ENCOURAGE ADVOCACY
PROMOTE TRANSPARENCY DELIVER DELIGHT
@PSFK | #FutureOfRetail
ENHANCING THE PURCHASE PATH
BUILDING BETTER RELATIONSHIPS
CREATING A VALUABLE COMMUNITY
ELEVATING THE TOP TIER
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
READ THE FULL REPORT
The 6th annual report delivers insights on
how to design the new shopper 

experience to build value, drive sales 

and boost loyalty.
-10 actions every retailer can adapt to
redefine the shopper experience
-20 key trends driving change in the
marketplace
-Future service concepts for top brands
-Perspectives from leading retail experts
across the globe
Download a full copy of the Report at:
psfk.com/future-of-retail
ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all 

PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
ABOUT PSFK LABS
PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull, Samsung,
Target and many other leading brands.
The team also brings to life the themes of our Future of
Retail reports with ideation workshops and immersive
trend tours.
If you are interested in seeing a presentation of this
report or would like to understand how PSFK can help
your team ideate new possibilities for your brand,
contact us at sales@psfk.com
DESIGNING THE NEW
SHOPPER EXPERIENCE
PRESENTS
The
OF
FUTURE
RETAIL 2016
@PSFK | #FutureOfRetail
SUMMARY
LABS

Contenu connexe

Tendances

Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16
Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16 Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16
Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16 Stefan Moritz
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startupspatrickjwoods
 
Visual tools to design
Visual tools to designVisual tools to design
Visual tools to designRoberta Tassi
 
Digital Marketing Strategies. Case study - Mango
Digital Marketing Strategies. Case study - Mango Digital Marketing Strategies. Case study - Mango
Digital Marketing Strategies. Case study - Mango Marina Decuseara
 
Raoul & Massimo Dutti Brand Comparison and Analysis Report
Raoul & Massimo Dutti Brand Comparison and Analysis ReportRaoul & Massimo Dutti Brand Comparison and Analysis Report
Raoul & Massimo Dutti Brand Comparison and Analysis ReportEna Teo Jia En
 
Cloud Kitchen Marketing Ideas to Grow Your Online Sales
Cloud Kitchen Marketing Ideas to Grow Your Online SalesCloud Kitchen Marketing Ideas to Grow Your Online Sales
Cloud Kitchen Marketing Ideas to Grow Your Online SalesShamshad Alam
 
Dreaming, Exploring, Locating: Understanding the new customer journey
Dreaming, Exploring, Locating: Understanding the new customer journeyDreaming, Exploring, Locating: Understanding the new customer journey
Dreaming, Exploring, Locating: Understanding the new customer journeyFITCH
 
Zara ( Customer-Based Brand Equity Model )
Zara ( Customer-Based Brand Equity Model  )Zara ( Customer-Based Brand Equity Model  )
Zara ( Customer-Based Brand Equity Model )yasminebibars
 
My Personal CORE Strategy: Brand, Customers, Goals
My Personal CORE Strategy: Brand, Customers, Goals My Personal CORE Strategy: Brand, Customers, Goals
My Personal CORE Strategy: Brand, Customers, Goals Jose Caballer
 
Store Location and Site Evaluation: Westside store
Store Location and Site Evaluation: Westside storeStore Location and Site Evaluation: Westside store
Store Location and Site Evaluation: Westside storeSuruchi Jain
 
Omni channel presentation
Omni channel presentationOmni channel presentation
Omni channel presentationSubhajit Bera
 
The role of service design in organizations
The role of service design in organizations The role of service design in organizations
The role of service design in organizations Carol Massá
 
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaDisruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaio_Works
 
Creative Strategy Document: Saint Laurent V2 (pdf)
Creative Strategy Document: Saint Laurent V2 (pdf)Creative Strategy Document: Saint Laurent V2 (pdf)
Creative Strategy Document: Saint Laurent V2 (pdf)KeziahMiller1
 
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
 
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONBRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
 

Tendances (20)

Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16
Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16 Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16
Storytelling ›› Storydoing – Stefan Moritz NexterdayNorth16
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startups
 
Visual tools to design
Visual tools to designVisual tools to design
Visual tools to design
 
Digital Marketing Strategies. Case study - Mango
Digital Marketing Strategies. Case study - Mango Digital Marketing Strategies. Case study - Mango
Digital Marketing Strategies. Case study - Mango
 
Raoul & Massimo Dutti Brand Comparison and Analysis Report
Raoul & Massimo Dutti Brand Comparison and Analysis ReportRaoul & Massimo Dutti Brand Comparison and Analysis Report
Raoul & Massimo Dutti Brand Comparison and Analysis Report
 
Cloud Kitchen Marketing Ideas to Grow Your Online Sales
Cloud Kitchen Marketing Ideas to Grow Your Online SalesCloud Kitchen Marketing Ideas to Grow Your Online Sales
Cloud Kitchen Marketing Ideas to Grow Your Online Sales
 
David's Bridal - Case Study
David's Bridal - Case StudyDavid's Bridal - Case Study
David's Bridal - Case Study
 
Dreaming, Exploring, Locating: Understanding the new customer journey
Dreaming, Exploring, Locating: Understanding the new customer journeyDreaming, Exploring, Locating: Understanding the new customer journey
Dreaming, Exploring, Locating: Understanding the new customer journey
 
Zara ( Customer-Based Brand Equity Model )
Zara ( Customer-Based Brand Equity Model  )Zara ( Customer-Based Brand Equity Model  )
Zara ( Customer-Based Brand Equity Model )
 
My Personal CORE Strategy: Brand, Customers, Goals
My Personal CORE Strategy: Brand, Customers, Goals My Personal CORE Strategy: Brand, Customers, Goals
My Personal CORE Strategy: Brand, Customers, Goals
 
Store Location and Site Evaluation: Westside store
Store Location and Site Evaluation: Westside storeStore Location and Site Evaluation: Westside store
Store Location and Site Evaluation: Westside store
 
Omni channel presentation
Omni channel presentationOmni channel presentation
Omni channel presentation
 
The role of service design in organizations
The role of service design in organizations The role of service design in organizations
The role of service design in organizations
 
Disruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanervaDisruption® visma solutions_tbwa_kallekanerva
Disruption® visma solutions_tbwa_kallekanerva
 
Creative Strategy Document: Saint Laurent V2 (pdf)
Creative Strategy Document: Saint Laurent V2 (pdf)Creative Strategy Document: Saint Laurent V2 (pdf)
Creative Strategy Document: Saint Laurent V2 (pdf)
 
ccd company profile
ccd company profileccd company profile
ccd company profile
 
Levis human resource.
Levis human resource.Levis human resource.
Levis human resource.
 
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...
 
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONBRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTON
 
Design with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business ModelsDesign with IDEO: Designing Sustainable Human Centered Business Models
Design with IDEO: Designing Sustainable Human Centered Business Models
 

En vedette

Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- SampleVikas Sharma
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-templateStrat & Com
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDuong Nguyen Hoai Duc
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky DeshmukhVicky deshmukh
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiRajesh Nair
 
Joomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11deJoomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11deSander Potjer
 
The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014Ida Aalen
 
Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...Associations Network
 
Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...Team Karoshi
 
5 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q45 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
 
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT
 
UX strategy - card member points
UX strategy - card member pointsUX strategy - card member points
UX strategy - card member pointsAlex Walker
 
The Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony RossellThe Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony RossellTony Rossell
 
2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과Digital Initiative Group
 
Interview Szűcs János 2
Interview Szűcs János 2Interview Szűcs János 2
Interview Szűcs János 2Witoma
 
Essay Sample on Management of Information Systems
Essay Sample on Management of Information SystemsEssay Sample on Management of Information Systems
Essay Sample on Management of Information SystemsWrite my essay
 

En vedette (20)

Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
 
Digital Marketing Plan by Vicky Deshmukh
Digital Marketing Plan by  Vicky DeshmukhDigital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by Vicky Deshmukh
 
Web Design & Print Design Company, Chennai
Web Design & Print Design Company, ChennaiWeb Design & Print Design Company, Chennai
Web Design & Print Design Company, Chennai
 
Joomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11deJoomla Paid Membership Extensions #jd11de
Joomla Paid Membership Extensions #jd11de
 
The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014The Core Model at UX Camp CPH 2014
The Core Model at UX Camp CPH 2014
 
Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...Creating better website content and design: Cost efficient ways to service me...
Creating better website content and design: Cost efficient ways to service me...
 
Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...Design for Professional Institutions, Membership Organisations & Learned Soci...
Design for Professional Institutions, Membership Organisations & Learned Soci...
 
5 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q45 Ways to Get Your Affiliate Program Ready for Q4
5 Ways to Get Your Affiliate Program Ready for Q4
 
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map
 
UX strategy - card member points
UX strategy - card member pointsUX strategy - card member points
UX strategy - card member points
 
The Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony RossellThe Membership Lifecycle by Tony Rossell
The Membership Lifecycle by Tony Rossell
 
2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과2017디지털마케팅트렌드분석조사결과
2017디지털마케팅트렌드분석조사결과
 
Presentation
PresentationPresentation
Presentation
 
Business Correspondence
Business CorrespondenceBusiness Correspondence
Business Correspondence
 
Interview Szűcs János 2
Interview Szűcs János 2Interview Szűcs János 2
Interview Szűcs János 2
 
Essay Sample on Management of Information Systems
Essay Sample on Management of Information SystemsEssay Sample on Management of Information Systems
Essay Sample on Management of Information Systems
 

Similaire à PSFK Future of Retail 2016 Summary Report

PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017Filipp Paster
 
Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Dieste Inc.
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Jérôme MONANGE
 
Point of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive SummaryPoint of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive SummaryAnil Noorani
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Julie Barile
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design DebriefPSFK
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Webloyalty UK
 
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017Julie Barile
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing DebriefPSFK
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
 
FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_Zara Camble
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingMerlien Institute
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"BTO Educational
 

Similaire à PSFK Future of Retail 2016 Summary Report (20)

PSFK Future Of Retail 2017
PSFK Future Of Retail 2017PSFK Future Of Retail 2017
PSFK Future Of Retail 2017
 
Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615Psfkfutureofretail2017slideshare 161108174615
Psfkfutureofretail2017slideshare 161108174615
 
Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615Psfk futureofretail 2017slideshare 161108174615
Psfk futureofretail 2017slideshare 161108174615
 
Point of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive SummaryPoint of Sale Industry Report - An Executive Summary
Point of Sale Industry Report - An Executive Summary
 
PwC Canada Total Retail 2016
PwC Canada Total Retail 2016PwC Canada Total Retail 2016
PwC Canada Total Retail 2016
 
Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...Sophelle Focus Report | Product Findability: Connecting People and Products O...
Sophelle Focus Report | Product Findability: Connecting People and Products O...
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
 
Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019Digital Retail Innovations Report 2019
Digital Retail Innovations Report 2019
 
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
Sophelle Focus Report | Boundaryless Commerce: Pop-up Retail June 2017
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing Debrief
 
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
 
Retail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low resRetail Reinvented Market Insights 2017_low res
Retail Reinvented Market Insights 2017_low res
 
Untitled-1
Untitled-1Untitled-1
Untitled-1
 
PSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary PresentationPSFK Future of Retail 2015 Report - Summary Presentation
PSFK Future of Retail 2015 Report - Summary Presentation
 
Sample Design
Sample DesignSample Design
Sample Design
 
Kantar Sample
Kantar SampleKantar Sample
Kantar Sample
 
FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_FootFall-Stars-Spikes-Report_
FootFall-Stars-Spikes-Report_
 
White Paper: Added Value Retail Services
White Paper: Added Value Retail ServicesWhite Paper: Added Value Retail Services
White Paper: Added Value Retail Services
 
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper MarketingInsight Fuelled Shopper Marketing - Engage Shopper Marketing
Insight Fuelled Shopper Marketing - Engage Shopper Marketing
 
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
ALIRESEARCH | 2018 | EMBRACING CHINA'S "NEW RETAIL"
 

Plus de PSFK

Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service DebriefPSFK
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty DebriefPSFK
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data DebriefPSFK
 
Travel Debrief
Travel DebriefTravel Debrief
Travel DebriefPSFK
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook PSFK
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail PlaybookPSFK
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK
 
Forecast Z
Forecast Z Forecast Z
Forecast Z PSFK
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020PSFK
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing PSFK
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive ReportPSFK
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work ReportPSFK
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016PSFK
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCPSFK
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK
 

Plus de PSFK (20)

Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service Debrief
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty Debrief
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data Debrief
 
Travel Debrief
Travel DebriefTravel Debrief
Travel Debrief
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
 
PSFK CES 2018 Guide
PSFK CES 2018 GuidePSFK CES 2018 Guide
PSFK CES 2018 Guide
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
 
Consumer 2020
Consumer 2020Consumer 2020
Consumer 2020
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
 
PSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 UpdatePSFK The Maker's Manual - 2015 Update
PSFK The Maker's Manual - 2015 Update
 
PSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual RealityPSFK Technology Debrief: Virtual Reality
PSFK Technology Debrief: Virtual Reality
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
 

Dernier

Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationVinculum Solutions Pvt. Ltd.
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesLiveplex
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDeborahnich
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codesbirs gonzo
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxJohn Andrews
 

Dernier (6)

Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-Reconciliation
 
Ball Pens
Ball                                PensBall                                Pens
Ball Pens
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New Possibilities
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce Platform
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codes
 
Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptx
 

PSFK Future of Retail 2016 Summary Report

  • 1. DESIGNING THE NEW SHOPPER EXPERIENCE PRESENTS The OF FUTURE RETAIL 2016 @PSFK | #FutureOfRetail SUMMARY LABS
  • 2. GET THE FUTURE OF RETAIL 2016 The 6th annual report delivers insights on how to design the new shopper 
 experience to build value, drive sales 
 and boost loyalty. -10 actions every retailer can adapt to redefine the shopper experience -20 key trends driving change in the marketplace -Future service concepts for top brands -Perspectives from leading retail experts across the globe -Plus an 80+ page full presentation Download a full copy of the Report at: psfk.com/future-of-retail Access all Reports and Debriefs as a PSFK Members: psfk.com/membership
  • 3. ABOUT THE REPORT Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social. For our sixth edition of The Future of Retail report, I wanted to provide new guidance to all of the companies actively lining up their omni- channel shopping experiences in place. Companies must look beyond traditional systems and devices and focus on the design of an intuitive and customized shopper experience. They must provide both utility and education to their customers with a narrative and program rich retail experiences that drive sales. This report will help us all to understand the opportunities for developing a shopper narrative and apply the lessons to their work so we create a new era of engaging, relevant and vibrant retail. LABS Volume 6 | Published November 2015 Download a full copy of the report at: psfk.com/future-of-retail
  • 4. DESIGNING THE NEW SHOPPER 
 EXPERIENCE Scott Lachut President of Research & Strategy, PSFK Labs In a multichannel marketplace, with infinite information available at the tap of a screen, brands both big and small selling through Facebook, Pinterest and Instagram, and mobile alerts promising the next and the newest, today’s consumers are flooded with more options of what to buy and where to buy it from than ever before. Emerging technologies and their impact on consumer expectations require companies to take a different approach to retail, regardless of channel or platform. While utility and relevance form a solid foundation, retailers and brands must strive to deliver more to truly capture the hearts and minds of today's shopper. By tapping into an ecosystem of partners and a community of fellow customers, they can create a powerful halo effect, generating value for all who participate. In the Future of Retail 2016 report, PSFK describes the 10 Pillars of the New Shopper Experience and the key trends that are driving their adoption in the marketplace. Through the exploration of innovations in service, technology and design we highlight the ways leading retailers, brands and startups are responding to the demands of consumers and differentiating themselves from the competition. Expert insights and analysis offer further guidance as you look to inspire your organization and develop a forward-looking retail strategy.
  • 5. THE NEW SHOPPER EXPERIENCE @PSFK | #FutureOfRetail Winning the hearts and minds of today’s shoppers can’t be accomplished with one- off tactics, marketing campaigns or points- based rewards. Instead brand and retailers must develop a broader process that considers the core needs of shoppers, delivering utility, value and meaningful interactions at every point along their journey. The graphic below visualizes four key stages in the shopper experience lifecycle, showing how the 10 pillars identified in our study inform and build off one another to create a comprehensive strategy for driving increased engagement, repeat sales, word of mouth and lifetime loyalty.
  • 6. 10 PILLARS DELIVERING THE NEW SHOPPER EXPERIENCE CREATE CONFIDENCE PERFECT PARTNERSHIPS ELIMINATE OBSTACLES OPTIMIZE OWNERSHIP DEMOCRATIZE ACCESS CULTIVATE COMMUNITY RECOGNIZE & PERSONALIZE ENCOURAGE ADVOCACY PROMOTE TRANSPARENCY DELIVER DELIGHT @PSFK | #FutureOfRetail ENHANCING THE PURCHASE PATH BUILDING BETTER RELATIONSHIPS CREATING A VALUABLE COMMUNITY ELEVATING THE TOP TIER
  • 15. READ THE FULL REPORT The 6th annual report delivers insights on how to design the new shopper 
 experience to build value, drive sales 
 and boost loyalty. -10 actions every retailer can adapt to redefine the shopper experience -20 key trends driving change in the marketplace -Future service concepts for top brands -Perspectives from leading retail experts across the globe Download a full copy of the Report at: psfk.com/future-of-retail
  • 16. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  • 17. ABOUT PSFK LABS PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. The team also brings to life the themes of our Future of Retail reports with ideation workshops and immersive trend tours. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  • 18. DESIGNING THE NEW SHOPPER EXPERIENCE PRESENTS The OF FUTURE RETAIL 2016 @PSFK | #FutureOfRetail SUMMARY LABS