This document contains quotes from various designers about their approaches to design. Some key themes that emerge are focusing on simplicity and honest use of materials, avoiding trends and instead shaping the future, finding inspiration from everyday observations, and designing with sustainability and the full lifecycle of products in mind. The designers represent a variety of companies and are showcasing their work at an event on the future of design.

1. PSFK presents
FUTURE OF
DESIGN
www.psfk.com @PSFK

2. “Have a unique poetic approach to design. Both simple and not simple.”
Junggi Sung
www.junggisung.com

3. Junggi Sung Booth 875
www.junggisung.com

4. “Don’t follow trends. Design using contemporary
criteria and in turn, shape the future.”
Karim Rashid
www.karimrashid.com

5. Karim Rashid
www.karimrashid.com

6. Karim Rashid
www.karimrashid.com

7. “For inspiration I looked to the detailing on luxury watches.”
Kevin Sethapun
www.sethapun.com

8. “My design process is always different. Some computer, some sketch.
I almost never know.”
Jason Miller, Roll & Hill Booth 1926
www.rollandhill.com

9. “Strive to do things that have a life far past a trend, things that don’t
have to be explained.”
Jerry Helling, Bernhardt Design
www.bernhardtdesign.com

10. Jerry Helling, Bernhardt Design
www.bernhardtdesign.com

11. “Work with an honest & efficient use of materials. Combine these in a
sophisticated way which celebrate them.”
Christoffer Angell
www.awaa.no

12. Christoffer Angell
www.awaa.no

13. “Influence your work by observing things, details, moments or people’s
behaviors in everyday life.”
Andreas Kowalewski
www.andreaskowalewski.com

14. Andreas Kowalewski
www.andreaskowalewski.com

15. “Write a brief story about everything you produce, explaining the moment
that inspired the design.”
Lalia Ahmadinejad, Proper Rugs
www.properrugs.com

16. “Learn about the value of minor changes and details. Fall in love with the
elegance in simplicity.”
Zoorine Pooladian
www.icff.com/exhibitor/zorine-pooladian

17. “Find a balance between reflecting on the past and looking towards
the future.”
Shawn Littrell Booth 874
www.shawnlittrell.com

18. “Sometimes a design comes from the opportunities a material offers to
do something slightly differently.”
Niels de Greef, Fousee
www.fousee.nl

19. “Design toward dematerialization that questions object
production and distribution.”
Patrick Martinez
www.patrickmartinez.com

20. “At the end, use it as firewood and the ashes as fertilizer in the orchard.”
Hannu Kähönen
www.creadesign.fi