The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement. Download the report at: psfk.com/report/occasion-based-marketing-debrief

1. OCCASION-BASED
MARKETING DEBRIEF
PSFK #17
Evolving From Moments To Lifestyles To
Create Deeper Connections With Consumers
OVERVIEW

2. Access the full report at: psfk.com/report/occasion-based-marketing-debrief
Become A Member To Get The Full Report!
From immersive fan experiences to celebrations of diversity and
inclusion, brands are finding new ways to engage with consumers
on a human level and speak to their sense of identity. Through the
lens of four industry trends, PSFK's Occasion-Based Marketing
Debrief provides a framework for brands and retailers to use
relevant occasions and events to build long-term consumer
engagement. It is part of a series of reports focusing on retail
innovation and customer experience to inspire the members of our
business intelligence services.
The 30+ page playbook includes:
• Key insights on the consumer desires around a new set of
meaningful events and occasions
• 6 guiding principles for occasion-based marketing initiatives, plus
a strategy checklist
• 4 trends-based initiatives supported by 20 exemplary case studies
• KPIs to gauge the effectiveness beyond sales

3. About This Report
From immersive fan experiences to celebrations of
diversity and inclusion, brands are finding new ways
to engage with consumers on a human level and
speak to their sense of identity. Through the lens of
four industry trends, PSFK's Occasion-Based
Marketing Debrief provides a framework for brands
and retailers to use relevant occasions and events to
build long-term consumer engagement.
Version 1.0 | Published July 2018
Scott Lachut
President of
Research & Strategy
Download the full report at:
www.psfk.com/report/occasion-based-
marketing-debrief

4. Worry About A Lack Of Community
Want To Be A Part Of The Story
Want To Contribute To The Greater Good
Want To Celebrate Their Identities And Cultures
Want Brands To Help Them Be Their Best Selves
New Consumer Desires
They…

5. Hung Up On The Holidays
Jumping On The Bandwagon
Focusing On Short-Term Sales, Not
Long-Term Loyalty
Marketers Stuck On Clichés

6. 4 Areas Of Opportunity
For Occasion-Based Marketing
01
Play:
Participative Fandom
02
Grow:
Intentional Wellness
04
Belong:
Celebrating Identities
03
Change:
Distributed Impact

7. Access the full report at: psfk.com/report/occasion-based-marketing-debrief
Become A Member To Get The Full Report!
From immersive fan experiences to celebrations of diversity and
inclusion, brands are finding new ways to engage with consumers
on a human level and speak to their sense of identity. Through the
lens of four industry trends, PSFK's Occasion-Based Marketing
Debrief provides a framework for brands and retailers to use
relevant occasions and events to build long-term consumer
engagement. It is part of a series of reports focusing on retail
innovation and customer experience to inspire the members of our
business intelligence services.
The 30+ page playbook includes:
• Key insights on the consumer desires around a new set of
meaningful events and occasions
• 6 guiding principles for occasion-based marketing initiatives, plus
a strategy checklist
• 4 trends-based initiatives supported by 20 exemplary case studies
• KPIs to gauge the effectiveness beyond sales

8. OCCASION-BASED
MARKETING DEBRIEF
PSFK #17
Evolving From Moments To Lifestyles To
Create Deeper Connections With Consumers
OVERVIEW