The Real World Web report in collaboration with iQ by intel identifies 10 trends and three major themes related to living within the internet of things. The report points to the role internet-enabled technologies will play in connected ecosystems of the future, and their effect on consumer behaviors and lifestyles. In our Community Net theme, we explore the growing network of individuals, sensors and wearable devices enabling the open exchange of real-time information streams while contributing to a shared pool of collective knowledge. With the Empathy Tech theme, we look at how technology is understanding a wider range of human needs and behaviors to provide relevant assistance and support at key moments. While the Conscious Planet theme considers how intelligent machines are able to respond to a range of situations with appropriate pre- determined actions without the need for human input, and even learn more sophisticated responses over time. Within these themes, we take an in-depth look at each of the key trends, bringing them to life with best-in-class examples and connecting the dots with takeaways to help spark thinking and discussion. As you click through the following slides, we hope you find inspiration and innovation that you can leverage and share within your own organization. To download the full report visit: http://www.psfk.com/report/real-world-web Want to Learn More About This Topic or Any Other? Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.

1. SUMMARY PRESENTATION

2. DOWNLOAD NOW
In an effort to stimulate a larger
conversation around the ‘future of
things,’ PSFK Labs in collaboration
with iQ by Intel has identified ten
trends pointing to the role internet-
enabled technologies will play in
connected ecosystems of the future,
and their effect on consumer
behaviors and lifestyles.
Get the report:
www.psfk.com/real-world-web

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4. THE REAL
WORLD WEB

5. Real World Web
COMMUNITY
NET
SHARED AWARENESS
PROGRAMMABLE LIFESTYLE
OPEN SOURCE ACCESS

6. Emerging communication platforms
allow people to view and share and
important information and
experiences quickly and easily.
SHARED
AWARENESS
Real World Web

7. Real World Web
Onsie Streams Baby Bio Data To
Illuminated Mug
mimobaby.com
COMMUNITY NET
SHARED AWARENESS
Mimo Baby Monitor

8. Real World Web
GPS Watch Tracks Children When
They Enter Or Leave A Defined Area
hereofamily.com
COMMUNITY NET
SHARED AWARENESS
hereO Smartwatch

9. Simple programming interfaces or
‘recipes’ connect multiple objects
together into automated experiences
that respond to specific
conditions or actions.
PROGRAMMABLE
LIFESTYLE
Real World Web

10. Real World Web
Hub Allows Users To Sync All Their
Internet Connected Technologies
Together
ninjablocks.com
COMMUNITY NET
PROGRAMMABLE LIFESTYLE
NinjaSphere

11. Real World Web
Owners Program Their Car Into A
Social Media Object
www.automatic.com
COMMUNITY NET
PROGRAMMABLE LIFESTYLE
Automatic

12. Universal standards enable seamless
interoperability and transmission of
data between internet-enabled
technologies.
OPEN SOURCE
ACCESS
Real World Web

13. Real World Web
Discovery Engine Creates ‘Google
Search’ For The Internet Of Things
thingful.net
COMMUNITY NET
OPEN SOURCE ACCESS
Thingful

14. Real World Web
Search Engine Allows Users To Tour
The World’s Connected Webcams
shodanhq.com
COMMUNITY NET
OPEN SOURCE ACCESS
Shodan

15. Real World Web
EMPATHY
TECH
BEHAVIORAL NUDGE
EMOTIONAL RESPONSE
CONTEXTUAL EXPERIENCE

16. Systems intercede at key moments to
help people positively change
their behaviors.
BEHAVIORAL
NUDGE
Real World Web

17. Real World Web
Bossy
EMPATHY TECH
BEHAVIORAL NUDGE
Desktop Device Concept Monitors
Behavior To Keep Procrastination And
Stress At Bay
lucasn.com/bossy

18. Real World Web
iBag
EMPATHY TECH
BEHAVIORAL NUDGE
Purse Snaps Shut To Stop Owners
From Spending Too Much
creditcardfinder.com.au/ibag

19. Sensor-laden objects automate
responses based on how a person is
feeling or thinking.
EMOTIONAL
RESPONSE
Real World Web

20. Real World Web
Driver Emotions Detected To Provide
Feedback For A Safer Commute
bit.ly/1gQiCvL
EMPATHY TECH
EMOTIONAL RESPONSE
In-Car Detection
System

21. Real World Web
Algorithm Detects Early Signs Of
Depression By Monitoring Phone
Behavior
ginger.io/for-individuals
EMPATHY TECH
EMOTIONAL RESPONSE
Ginger IO

22. Real World Web
Artificial Intelligence Cube Monitors
Emotions To Deliver Relevant Content
bit.ly/1hTZC10
EMPATHY TECH
EMOTIONAL RESPONSE
Emospark

23. Ecosystems deliver relevant
information and experiences to
people based on known location and
other related conditions.
CONTEXTUAL
EXPERIENCE
Real World Web

24. Real World Web
Bluetooth Pucks Transmit Additional
Info On Art To Bring Gallery To Life
bit.ly/PTZBhs
EMPATHY TECH
CONTEXTUAL EXPERIENCE
Rubens House Gallery

25. Real World Web
Home Screen Curated Based On Time
and Location
coverscreen.com
EMPATHY TECH
CONTEXTUAL EXPERIENCE
Cover

26. Systems learn from accumulated data
to automatically personalize
performance and improve
efficiencies over time.
ADAPTIVE
MACHINES
Real World Web

27. Real World Web
Self-Learning System Helps Tesla
Drivers Cut Their Electric Bills
smartcar.io
EMPATHY TECH
ADAPTIVE MACHINES
Smartcar.io

28. Real World Web
Connected Algorithm Analyzes
Energy Usage To Control Home
Thermostats
nrgenergy.com
EMPATHY TECH
ADAPTIVE MACHINES
EcoFactor

29. Real World Web
CONSCIOUS
PLANET
DISTRIBUTED INTELLIGENCE
ENVIRONMENTAL WHISPER
ANTICIPATED ACTION

30. Embedded sensors create a mobile
network of nodes for passively gathering
and broadcasting data for the
collective benefit.
DISTRIBUTED
INTELLIGENCE
Real World Web

31. Real World Web
Test Cars Anonymously Share Data On
Road Conditions
www.volvo.com
CONSCIOUS PLANET
DISTRIBUTED INTELLIGENCE
Volvo

32. Real World Web
Augmented Bicycle Wheel Collects
Environmental Information To Create
A Living Database
superpedestrian.com
CONSCIOUS PLANET
DISTRIBUTED INTELLIGENCE
Copenhagen Wheel

33. Sensors communicate key data about
their condition and performance
directly impacting the health of the
natural and built environments.
ENVIRONMENTAL
WHISPER
Real World Web

34. Real World Web
Waste Bins Send Alerts When They
Need To Be Emptied
enevo.com
CONSCIOUS PLANET
ENVIRONMENTAL WHISPERS
Enevo

35. Real World Web
Connected Plants Talk To Farmers
When They Need Water Or Are Ripe
For Harvest
bit.ly/1r52vM4
CONSCIOUS PLANET
ENVIRONMENTAL WHISPERS
Climate Corporation

36. Systems analyze collected data and
context to deliver experiences and
actions against future needs
and behaviors.
ANTICIPATED
ACTION
Real World Web

37. Real World Web
Hyper-localized Beams Of Infrared
Heat Reduce Building Energy Usage
senseable.mit.edu
CONSCIOUS PLANET
ANTICIPATED ACTION
Local Warming (MIT)

38. Real World Web
Street Lights Activate Only When
People Are Nearby
tvilight.com
CONSCIOUS PLANET
ANTICIPATED ACTION
Tvilight

39. Real World Web
Human-Centered Design
Privacy Settings
Attention Management
Personalized Contexts
Social Machines
Tangible Information
Hyper-Efficient World
Interoperable Ecosystem
KEY TAKEAWAYS

40. THE REAL
WORLD WEB

41. DOWNLOAD NOW
In an effort to stimulate a larger
conversation around the ‘future of
things,’ PSFK Labs in collaboration
with iQ by Intel has identified ten
trends pointing to the role internet-
enabled technologies will play in
connected ecosystems of the future,
and their effect on consumer
behaviors and lifestyles.
Get the report:
www.psfk.com/real-world-web

42. SUMMARY PRESENTATION