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iq.intel.com/real-world-webwww.psfk.com/real-world-web Real World Web 24 PSFK Real World Web Report on the Internet of Things

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iq.intel.com/real-world-webwww.psfk.com/real-world-web
Real World Web
24
Methodology
To arrive at the trends showcased within this report, PSFK Labs used a methodology called
Grounded Theory Analysis. A global team of researchers gathered 800+ data points over
the course of a few weeks. Pattern recognition was applied to this data to identify clusters of
emerging micro and macro trends. The team also spoke to the business leaders behind many
of the examples featured in this report. In doing so, PSFK’s researchers were able to gain a
behind-the-scenes look into the factors driving change.
About / Team
At PSFK, We Tell The Future
PSFK.com is the go-to source for new ideas and
inspiration for business leaders and creative thinkers.
Millions of readers from around the world visit PSFK.
com every month to engage with the emerging
ideas, provocative perspectives, and exhilarating
innovations identified by our editorial team. Through
our digital platform, signature events, and creative
consultancy, we provide our audience and clients
with rich content and deep insights that encourage
new ways of thinking, spark vibrant conversations,
and inspire thrilling visions for the future.
Built on the belief that true greatness is born of both
insight and foresight, our creative consultancy, PSFK
Labs, is a recognized leader in innovation strategy
that helps brands navigate change, overcome
business challenges, and position themselves at
the forefront of tomorrow. Leveraging our global
network of experts and groundbreaking approach
to trends research and analysis, we work with the
world’s leading companies to develop forward-
thinking services, products, and experiences. PSFK
Labs is proud to collaborate with global leaders in
innovation such as American Express, BMW, Intel,
Target, and Pepsi to imagine the future and shape
the world of tomorrow.
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012 USA
labs.psfk.com
Piers Fawkes
President & Founder
piers.fawkes@psfk.com
+1 646.520.4672
Scott Lachut
Director, Consulting
scott.lachut@psfk.com
+1 646.520.4672
TEAM
Project Leads
Piers Fawkes
Scott Lachut
Creative Director
Peter Surrena
Lead Consultant
Tim Ryan
Designer
Tahui Lee
Research and Editorial support
Andrew Vaterlaus-Staby
Dory Carr-Harris
Nestor Bailly
Libby Garrett
Rachel Oliner
Version 1.1.2

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iq.intel.com/real-world-webwww.psfk.com/real-world-web Real World Web 24 Methodology To arrive at the trends showcased within this report, PSFK Labs used a methodology called Grounded Theory Analysis. A global team of researchers gathered 800+ data points over the course of a few weeks. Pattern recognition was applied to this data to identify clusters of emerging micro and macro trends. The team also spoke to the business leaders behind many of the examples featured in this report. In doing so, PSFK’s researchers were able to gain a behind-the-scenes look into the factors driving change. About / Team At PSFK, We Tell The Future PSFK.com is the go-to source for new ideas and inspiration for business leaders and creative thinkers. Millions of readers from around the world visit PSFK. com every month to engage with the emerging ideas, provocative perspectives, and exhilarating innovations identified by our editorial team. Through our digital platform, signature events, and creative consultancy, we provide our audience and clients with rich content and deep insights that encourage new ways of thinking, spark vibrant conversations, and inspire thrilling visions for the future. Built on the belief that true greatness is born of both insight and foresight, our creative consultancy, PSFK Labs, is a recognized leader in innovation strategy that helps brands navigate change, overcome business challenges, and position themselves at the forefront of tomorrow. Leveraging our global network of experts and groundbreaking approach to trends research and analysis, we work with the world’s leading companies to develop forward- thinking services, products, and experiences. PSFK Labs is proud to collaborate with global leaders in innovation such as American Express, BMW, Intel, Target, and Pepsi to imagine the future and shape the world of tomorrow. PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 USA labs.psfk.com Piers Fawkes President & Founder piers.fawkes@psfk.com +1 646.520.4672 Scott Lachut Director, Consulting scott.lachut@psfk.com +1 646.520.4672 TEAM Project Leads Piers Fawkes Scott Lachut Creative Director Peter Surrena Lead Consultant Tim Ryan Designer Tahui Lee Research and Editorial support Andrew Vaterlaus-Staby Dory Carr-Harris Nestor Bailly Libby Garrett Rachel Oliner Version 1.1.2

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