The Shopper Marketing Debrief presents brands and retailers with a framework to better engage with today’s shoppers in the home and drive them along the new, digitally enabled paths to purchase. Download the full report at psfk.com/reports/shopper-debrief

1. PSFK #15
Starting The Sales Funnel In The Home
SHOPPER MARKETING DEBRIEF
SUMMARY

2. Access the full report at: psfk.com/report/shopper-debrief
Become A Member To Get The Full Report!
PSFK's Shopper Marketing Debrief explores how brands are
empowering consumers along the new, digitally enabled paths to
purchase. From advanced CRM systems to visual search tools and
virtual consultations, brands are seizing the opportunity to
influence shopper behavior and positively impact sales. Through
the lens of five industry trends, this report helps shopper marketers
better engage with today’s shoppers.
The 30+ page playbook includes:
• Key insights on the needs, desires and expectations of
modern consumers
• 4 Key Steps to Make Shopper Marketing More Shopper Friendly
• 5 trends-based initiatives supported by 25 exemplary case studies
• Industry implications for a variety of consumer-facing industries
#15PSFK
SHOPPER MARKETING DEBRIEF
Starting The Sales Funnel In The Home

3. About This Report
PSFK's Shopper Marketing Debrief explores
how brands are empowering consumers
along the new, digitally enabled paths to
purchase. From advanced CRM systems to
visual search tools and virtual consultations,
brands are seizing the opportunity to reach
shoppers at home, influencing behavior and
positively impacting sales. Through the lens
of five industry trends, this report helps
brands and retailers better engage with
today’s shoppers. Version 1.0 | Published June 2018
Piers Fawkes
Founder & President
Download the full report at:
www.psfk.com/report/shopper-debrief

4. Want The Right Information, Right Away
Expect Recognition And Relevance
Appreciate Recommendations On What To Buy
Use Visuals To Drive Purchase Decisions
See A Future Where Shopping Is Screen Free
New Consumer Expectations
For In-Home Retail
They…

5. Ask For Even More Data
Without Sharing How It Is Being Used
Slow To Meet Shopper Demand
For New Ways To Shop
Attempts At Personalization Are
Coming Across As Creepy Or Annoying
Not Delivering A Frictionless
Shopping Experience
An Industry Slow To Adapt

6. 4 Key Steps To Make Shopper
Marketing More Effective
Show Up
With Context
Provide
Cross-Channel
Convenience
Superior CX
Wins
Loyalty
Future Proof
With New
Channel
Development

7. 5 Trends Driving Sales
Along The Purchase Path
01
Dynamic Outreach
04
Virtual Try On
05
In-Step Concierge
03
Multimodal Search
02
Right Choice

8. Access the full report at: psfk.com/report/shopper-debrief
Become A Member To Get The Full Report!
PSFK's Shopper Marketing Debrief explores how brands are
empowering consumers along the new, digitally enabled paths to
purchase. From advanced CRM systems to visual search tools and
virtual consultations, brands are seizing the opportunity to
influence shopper behavior and positively impact sales. Through
the lens of five industry trends, this report helps shopper marketers
better engage with today’s shoppers.
The 30+ page playbook includes:
• Key insights on the needs, desires and expectations of
modern consumers
• 4 Key Steps to Make Shopper Marketing More Shopper Friendly
• 5 trends-based initiatives supported by 25 exemplary case studies
• Industry implications for a variety of consumer-facing industries
#15PSFK
SHOPPER MARKETING DEBRIEF
Starting The Sales Funnel In The Home

9. PSFK #15
Starting The Sales Funnel In The Home
SHOPPER MARKETING DEBRIEF
SUMMARY