The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. For a copy of this report, please visit: psfk.com/store-design-debrief

1. STORE
EXPERIENCE
DESIGN DEBRIEF
PSFK
Driving Better Engagement &
Higher Sales Per Square Foot
OVERVIEW

2. Access the full report at: psfk.com/report/store-design-debrief
Become A Member To Get The Full Report!
The Store Experience Design Debrief by PSFK outlines the major
pillars that retailers will need to leverage to hone their store
experience over the next decade and design physical stores to
encourage visits, engage shoppers and complement the hybrid
nature of retail today. This report is part of a series focusing on
retail innovation and customer experience to inspire the members
of our business intelligence services.
The 40+ page report includes:
• Key insights on the desires of the new connected shoppers and
the opportunities presented by a changing retail landscape
• 4 initiatives that will help retailers design a physical retail
experience that continues to drive visits and sales in a digital age
• 8 trends-based pillars of engaging store design supported by 24
exemplary case studies

3. A Shifting
Retail
Landscape

4. 1. Loves the physical store experience
The New Connected Shopper
2. Sees their mobile device as a tool when shopping in store
3. Wants the offline shopping experience to be personalized and responsive
4. Craves a more meaningful connection to a brand and its products
5. Desires more than just a transaction
6. Demands speed and flexibility when it comes to fulfilling their
ever-changing needs

5. A Shifting Retail Landscape
Challenge
Legacy retailers are
shuttering stores and retail
vacancy rates are rising
Opportunity
Retailers are
experimenting with more
diverse store formats

6. A Shifting Retail Landscape
Challenge
Big box store formats are
bland and undifferentiated
spaces
Opportunity
Retailers are using store
design to stand out and
tell a story

7. Opportunity
Retailers are
experimenting with
curated inventory to offer
moments of discovery
A Shifting Retail Landscape
Challenge
In the age of ecommerce,
aisles and aisles of
merchandise are obsolete

8. Opportunity
Retailers are offering
connected experiences
and leveraging the
physical store to drive
ecommerce
A Shifting Retail Landscape
Challenge
A siloed approach to retail
is no longer sustainable

9. The 8 Pillars Of Engaging
Store Design
1. Plug And Play Infrastructure
2. Architectural Storytelling
3. Interactive Merchandising
4. Partnered Galleries
5. Co-Creation Studio
6. Service Marketplace
7. Liberated Spaces
8. Micro Fulfillment Centers

10. Access the full report at: psfk.com/report/store-design-debrief
Become A Member To Get The Full Report!
The Store Experience Design Debrief by PSFK outlines the major
pillars that retailers will need to leverage to hone their store
experience over the next decade and design physical stores to
encourage visits, engage shoppers and complement the hybrid
nature of retail today. This report is part of a series focusing on
retail innovation and customer experience to inspire the members
of our business intelligence services.
The 40+ page report includes:
• Key insights on the desires of the new connected shoppers and
the opportunities presented by a changing retail landscape
• 4 initiatives that will help retailers design a physical retail
experience that continues to drive visits and sales in a digital age
• 8 trends-based pillars of engaging store design supported by 24
exemplary case studies

11. STORE
EXPERIENCE
DESIGN DEBRIEF
PSFK
Driving Better Engagement &
Higher Sales Per Square Foot
OVERVIEW
psfk.com/store-design-debrief