I share a short presentation describing the fundamental aspects of Digital Transformation in the current state of maturity. Technology-based business models are becoming the heart of companies, in different industries. The Strategy is the starting point and is the pillar in which many companies have had difficulties, causing results that have not been entirely optimal. Content: What is the digital transformation and some factors that cause the changes in the businesses that we are living. Changes brought about by Digital Transformation in Business Models, Optimization, Incremental Transformation and Disruptive Transformation. The fundamental pillars of the Digital Transformation Strategy, starting with People and the importance of learning and acquiring the right habits, then Business Transformation and finally technology. Changes must take place in each pillar in the forms of work and methodology used. Clearly you have to start with the People, and the starting point is to Learn. In that sense, I think that to start effectively I suggest starting with LEAN Startup and Agile. This helps to understand how to go the most effective way to create or change the Value Proposition towards customers. Cultural change is vital, learning every day, having an entrepreneurial mindset, decision-making based on data, experimentation and validation by the market, being focused on the client and the work of multidisciplinary teams are some of the most relevant. This change must start from the CEO and the CxO level so that the strategy has possibilities of success. In Business Transformation we must learn from the patterns of digital business models, analyze how we can change the Value Proposition towards customers, building ecosystems, innovating, and for this it is necessary to change the way of managing, having digital talent, create new roles, change the structure of the organization, and in relation to work methodologies, using those that are customer-centric. In relation to Technology, it is necessary to learn what they are and what they are for, that they can contribute to our Value Proposition. Technology alone does not change the business, they give us the possibility to create new things, but finally, the customers are the ones who decide. Your comments are welcome! Cheers!

1. Digital Transformation
Pablo Villa | Digital Transformation
Digital Transformation | Solution Architect
pablo.villa@gmail.com | https://bit.ly/2ycajMG
360 Degrees
Part 1

2. What is it?
Digital Transformation
Which
enables it?
How does it
impact Business
Models?
How should my
strategy be?
What should
I change?

3. What is Digital
Transformation?

4. Digital transformation is NOT
▪ Put technology where we can
▪ Automate all processes
▪ Modernize our website
▪ Create mobile apps to meet a trend
▪ Digitize all papers
▪ Cloud Computing, neither Machine Learning, Big
Data nor Internet of Things (IoT)
Let's start with what is NOT

5. We are living a
unique time for
business, people
and technology.
The main characteristics of this time are
▪ disruption in the way of generating
value
▪ customers are more digital, with more
power and less loyal
▪ competition is unpredictable, “it is no
longer what it used to be”
▪ technology, cheaper, latest generation
and accessible to all kinds of companies
And all this happening at breakneck
speed.

6. Digital Transformation is a constant evolution
of the Value Proposal towards the customer.
Digital Transformation is the process that companies and people are
currently experiencing, through which new value propositions, ways
of working and behavior are constantly generated, and which is
supported by new technologies and people's preferences.

7. These changes always existed.
What's the difference now?
There are several differences regarding the nature of the
changes that cause transformation.
Consumer
Behavior
New Business
Models
Non-traditional
competitors
Speed of change
All industries are
impacted
Regulations don't
stop it

8. “Digital Transformation involves
managing the existing business and
building for the future at the same time,
something like changing the plane's
engine while in flight.”
(Ashutosh Bisht, IDC)
Finally, it will not survive the strongest but the one that can adapt
"quickly".

9. New Business Models
Changes in the way of
selling and consuming
New Products and
Services
Product and Services
Optimization
We can categorize changes to Business Models
into three main types.
InnovateIncreaseOptimize
Disruptive
Transformation
Incremental
Transformation
Digitalize

10. In different ways, technology becomes part of the company's
business.
In some cases, technology becomes the heart of the business,
in different industries.

11. To adapt
you have
to work on
6 main
pillars

12. Digital
Transformation
Strategy

13. DigitalTransformationStrategy The Strategy plays a key role in Transformation to:
• Define clear goals: where we are, where we want to go, how we're
going to do it
• Consider all relevant aspects: culture, business, customers, technology,
competition, stakeholders
We can consider three pillars that must be followed in order
Transform
People
Transform
your
Business
Transform
your
Technology
Pillars of strategy

14. Learn
Learning every day
DigitalTransformationStrategy Transform People
Problem solving
techniques
LEAN Startup Agile
Tools
Digital Product
Management
Design Thinking Change Management
Change The Culture
Collaboration Co Creation
Multidisciplinary
teams
Innovation
Build. Measure. Learn.
Data-driven decisions
Experiments
Minimum Viable
Product
Customer-centric Entrepreneurial Mind
Learn from the
Market, Fast
Useful Metrics
CEO Leads CxO Leads

15. DigitalTransformationStrategy Transform your Business
Change the Organization
Digital Talent New Roles
Digital Model Patterns Change Metrics
Change the Way of Work
Digital Maturity Model Value Proposition
Multidisciplinary
teams
Ecosystems
Design Thinking Agile
LEAN Startup
Change the way you
manage
Incorporate partners
Workspaces 4.0

16. DigitalTransformationStrategy Transform your Technology
Methodology
DevOps Government
Agile Metrics
Technology
Big Data Artificial Intelligence
Cloud Services Low Code Platforms
Process Automation Advanced Analytics
Remote Process
Automation
Blockchain
Cognitive Services 3D printers
Internet of Things Mixed Reality
Prototypes

17. Digital Transformation
360 Degrees
Thanks!
Pablo Villa | Digital Strategy
Digital Transformation | Solution Architect
pablo.villa@gmail.com | https://bit.ly/2ycajMG