The Future of Science Blogging - One Perspective, #SciLogs14
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The Future of Science Blogging - One Perspective #SciLogs14, #OpenSciLogs
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The Future of Science Blogging - One Perspective, #SciLogs14
- 1. THE FUTURE OF SCIENCE BLOGGING AND #OPENSCILOGS Paige Brown Jarreau
- 2. FIRST-THINGS-FIRST: WHAT IS A BLOG? • A piece of software / platform? • “a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.” • Comments (?) http://blogs.law.harvard.edu/whatmakesaweblogaweblog.html • The “unedited voice of a person” (?) Dave Winer, Scripting News • “less formal, more conversational, often with no traditional reporting (but never without research), and aimed at a small but passionate audience.” https://medium.com/@dankennedy_nu/blog-like-a-journalist-8a4acac100c0 • Blog = an online tool for publishing one’s thoughts, stories, news, links, visual materials, etc. in an extended form, on an ongoing basis Mike Licht (CC-BY)
- 3. THE BLOG RESISTS DEFINITION “[B]logs are now diverse and ubiquitous, and have hit the mainstream.” – Mary Garden, Defining blog: A fool’s errand or a necessary undertaking, Journalism 2012 The uses and genres of “web blogs” have become so diverse that they have become broadly a “socio-technical format, whose convenience and general utility support a variety of uses.” - Herring et al., Weblogs as a bridging genre, 2005
- 4. WHAT IS SCIENCE BLOGGING? • a blog featuring primarily content that disseminates, explains, reports, comments upon, investigates, aggregates or otherwise deals with science, scientific research, science communication, science policy, science in society and/or other science-related concepts or events (Wilkins, 2008).
- 5. WHERE HAVE WE COME FROM? • Early 2000’s – Early blogging, ‘Fighting Pseudoscience’, Culture Wars, Dover Trial • ~2008 – Diversification of blogging genres – ResearchBlogging • 2011 – Rise of blog networks at traditional media organizations (Scientific American, Discover, PloS, etc.) • 2012 – Social networks for community building • Today – Blog as the writer’s 'home' online • More attention to the journalist / blogger as 'personality‘ • ‘Need for Niche’
- 6. TRENDS IN SCIENCE BLOGGING • Openness and Spreadability • Open Access • Spreadable and Creative Commons models • Blogging styles that are conversational and open to feedback Science bloggers are increasingly handing conversations and content over to others, as well as asking for feedback via social media.
- 7. • Rise of a science blog ecosystem
- 8. • Increasing role of science blogs and social networks (Twitter) in science communication and science news
- 9. 500 recent tweets mentioning “SciLogs” Conversations based on blog content have moved to social media “Today, quick updates, links etc. are done mainly on social media and many bloggers use the traditional blogging software only for longer, more thorough, one could even say more ‘professional’ writing.” – BoraZ, 2012 We can see different “communities” here
- 10. TRENDS IN SCIENCE BLOGGING • Professionalization • Science journalism • Science blogs are where we are working out the kind of science, scientific publishing and science news we want in the future.
- 11. • Traditional functions • Debunking • Expert opinions • Media Criticism • Community building among scientists • Translation of scientific research xkcd.com /386/ "I spend way [emphasis] more time correcting misinformation than I would like to." #MySciBlog • New functions • Science journalism • Sources of science news • Curation • Critical analysis • Discussion of science missing from mainstream media • Opening up the science research process • Citizen science, etc. • Adding value and advancing the conversation around scientific issues
- 12. "SOME OF THESE SCIENCE BLOGGERS [...] THEY'RE BASICALLY DOING WHAT A JOURNALIST DOESN'T EVEN HAVE TIME TO DO ANYMORE.“ - #MYSCIBLOG RESEARCH INTERVIEW
- 13. WHAT ARE WE BLOGGING ABOUT? http://www.scilogs.com/from_the_lab_bench/scie nce-blogging-got-comments/ Data from Merja Mahrt and Cornelius Puschmann: 44 bloggers at SciLogs.de
- 14. WHAT ARE WE BLOGGING ABOUT? http://www.scilogs.com/from_the_lab_bench/scie nce-bloggers-and-the-long-tail-of-science-writing/ Science bloggers and the long tail of science writing:
- 15. EXPLOSION OF ALTERNATIVE COVERAGE OF SCIENCE Bloggers’ strategic choices to deep dive into the under-reported science stories of the week are having far reaching implications for the impact of science blogging. NASA’s Marshall Space Flight Center, Flickr.com
- 17. BLOGGING SOMETHING DIFFERENT “[But] "if there's something that everyone else is talking about, and they're doing a good job with, I'll avoid that.” “[P]eople aren't going to come to my blog for the news. They're going to go to a news outlet… So, if I'm going to write about something that's current, it'll only be [if] I can explore something, different about it." "I couldn't really find out the facts myself, from reading the news, so I thought, I'll go ahead and kind of dig it out..." "[I] go through lesser-known journals...for little hidden jems...that wouldn't have made it into the news" “[L]ooking at the other blogs...I think it's important that we cover kind of smaller things that aren't always picked up on" "I really don’t feel like I’m a slave to the news cycle." "If I wasn’t going to have all of those crazy resources [and be able to] interview multiple people [...] it had to be DIFFERENT." #MySciBlog Interviews
- 18. “THE FREEDOM OF A BLOG, AND WHY BLOGS ARE SO MUCH FUN TO READ, IS, THAT YOU GET TO KNOW A LITTLE BIT MORE OF THE PERSONALITY OF THE PERSON WHO’S WRITING IT, AND WHAT THEIR THOUGHTS AND OPINIONS ARE, AND THAT THEY KIND OF INTERPRET THINGS, A BIT MORE.” - #MYSCIBLOG RESEARCH INTERVIEW
- 19. SCIENCE BLOGO-JOURNALISM Interviewing Editing Fact-checking Social responsibility News values Shareability Scientific values ”I’ve sort of developed a gut feeling for what I can turn into a blog post, and which ideas won’t work.” – science blogger Signe Cane
- 20. • breaking out of traditional roles of criticizing/complimenting science journalism from a corner of the internet • Not replacing science journalism, but it’s increasingly a vital component of science journalism. • The science blog is increasingly the journalist’s path into science, the scientist’s path into journalism, etc. • Science bloggers are the new gatekeepers?
- 21. EXPERIMENTING WITH SCIENCE BLOGS Multimedia / Lives of Scientists Experimenting with content – Science Book A Day
- 22. “TO ME, SCIENCE ISN’T ABOUT BEING TOLD BY SCIENTISTS THAT ‘THIS IS SCIENCE’ BUT FOR PEOPLE TO BUILD AN UNDERSTANDING AND ENGAGEMENT WITH SCIENCE IN THEIR OWN WAY.” - SCIENCE BLOGGER GEORGE ARANDA, AKA @POPSCIGUYOZ
- 23. EXPERIMENTATION IN SCIENCE BLOGS Blogging driven by visuals
- 24. AND SO, ON A BLOG WHERE YOU HAVE EDITORIAL FREEDOM…THERE’S NOTHING MORE EXCITING AS A WRITER, ABSOLUTELY NOTHING. YOU CAN DO ALL OF THESE WONDERFUL EXPERIMENTS, YOU CAN TELL STORIES IN INTERESTING WAYS… I MEAN YOU STILL HAVE TO DO RESEARCH, AND YOU STILL HAVE TO BE – I’M A JOURNALIST, SO, MY STUFF IS VERY RESEARCHED AND VERY FACT-BASED, BUT THEN THERE’S THIS UNBELIEVABLE OPPORTUNITY TO JUST WRITE. - #MYSCIBLOG RESEARCH INTERVIEW
- 25. THE POTENTIAL OF SCIENCE BLOGGING: FOR SCIENTISTS How do scientists write blogs that are taken as seriously as the blogs of professional science journalists? • Rise of networked scientist bloggers • More community-based feedback, fact-checking, editing and collaborative data blogging? • Journalism/Media training for scientists • Opportunity to open up the process of science via blogging
- 26. THE POTENTIAL OF SCIENCE BLOGGING: FOR JOURNALISTS • Blogs remain (and grow as) an integral component of science journalism • Building one’s portfolio • Opening up the journalism process • Enhancing amount of diversity of science news coverage, and web traffic, at legacy media outlets (National Geographic, newspapers, etc.)
- 27. “EVERYTHING IS CHANGING. THE SCIENTIFIC PUBLISHING INDUSTRY IS CHANGING. VERY TRADITIONAL PUBLICATIONS ARE EMBRACING SOCIAL MEDIA, AND EVIDENCE IS PILING UP THAT THIS METHOD OF COMMUNICATING SHOULD SOON SEEM TRADITIONAL TO SCIENTISTS.” - DOMINIQUE BROSSARD
- 28. PROBLEMS IN SCIENCE BLOGGING How can we bring scientists and journalists together while at the same time paying for more in-depth science blogging and fostering public engagement?
- 29. OPENSCILOGS CROWD-FUNDED PARTICIPATORY, OPEN NOTEBOOK SCIENCE REPORTING Paige Brown Jarreau & Pratiti Diddi Manship School of Mass Communication
- 30. CROWDFUNDING INVESTIGATIVE / IN-DEPTH SCIENCE BLOGGING • Wiki Journalism • Citizen Journalism • Spreadability • Changing Traditional Media Business Model – Crowd Funding • Open Notebook Science
- 31. 1st project: 2nd and current project:
- 32. OPENSCILOGS DESIGN BRIEF • Target Audience: A broad science-interested audience, as well as other science bloggers, journalists, educators, students • Tone: Open to new ideas and directions, transparent, participatory • Platforms: SciLogs blog posts for updates and final story; Google docs or other document file sharing for raw materials, notes, references, links etc.; Social media / Wiki for audience engagement • Content: In-depth, critical analysis of a scientific issue or topic that deserves more attention, that readers express an interest in, etc. • Conversation: The goal is to spark conversation and participation in the ongoing story, to spread materials, quotes, and story ideas
- 33. OPENSCILOGS CONCEPTS 1. Crowd-funding of in-depth “open notebook” story project by one SciLogs blogger every 30 days. 2. Selected blogger, once funded, begins the reporting phase. For each story project, the funded blogger provides all raw data, notes, source information and source contact information (if permission granted from source) in a public Google Doc (or similar public document sharing tool), on an ongoing basis. 3. For each story project, the selected blogger is strongly encouraged to have another blogger, journalist or editor fact-check (for a share of the funding or authorship.) 4. For the duration of each story project, the lead blogger posts weekly short blog updates. 5. Anyone can contribute story ideas, story content and/or multimedia to each OpenSciLogs story project, and are encouraged to claim partial authorship.
- 34. FUTURE OF OPENSCILOGS • Topics of wide public interest? • Getting input from audience on what stories they want to see about science in the media • Collaboration on science blogo-journalism and investigation of scientific topics across different languages? • Crowd-funding of research paired with science communication?
- 35. CAN CROWD-FUNDING OF BLOGGING BE SUCCESSFUL? • Targeting the right audience is key • Who will help fund? • Who will participate? • Finding media partners • Targeted social media promotion is key • a significant portion of the time and effect in a crowd-funding campaign – Need 100 views for 1 donation
- 36. SCIENCE BLOGGING PRACTICES – TAKE THE SURVEY! http://bit.ly/MySciBlog
- 37. Images Credits: Feature image: Will Lion: extreme sports and blogging. Flickr. Original Illustration Logo Credit: Lindsay Cade News values, Quizlet Blue Linckia Starfish CC BY-SA 3.0, Richard Ling xkcd.com/386/ Magnifying Glass – PublicDomainPictures Tucker Martin - Science & Technical Writing Shutterstock – SciLogs.com License NASA’s Marshall Space Flight Center, Flickr.com Mike Licht (CC-BY) Illustration: Dusan Petricic for The Scientist Gideon Burton (Flickr, CC BY 2.0) Will Blog for Money, Voxeros, Flickr.com Crowd, PartiallyHere, DeviantArt ImagesBuddy
Notes de l'éditeur
- Blog = an online tool for publishing one’s thoughts, stories, news, links, visual materials, etc. in an extended form, on an ongoing basis The uses and genres of “web blogs” have become so diverse that, as Herring and colleagues predicted in 2005 [PDF], they have become broadly a “socio-technical format, whose convenience and general utility support a variety of uses.” From a technological structure perspective, a blog is simply an online tool for publishing one’s thoughts, stories, news, links, visual materials, etc. on an ongoing basis. In 2008, Wilkins defined a blog as a “fundamentally a continuously updated web page, with entries (‘posts’) that have date, time and, if many authors contribute to the blog, author-name stamps.” A blog may be hosted on a personal webpage, through a blogging platform service such as WordPress, on a social media network such Tumblr, on an organizations’ website, on a community blogging network such as Scientific American blogs or SciLogs.com, or on any number of other blogging platforms or traditional news organization websites. Typically, albeit with important exceptions, each blog post may be commented upon by readers, who may be required to sign-up with the blogging platform or website to comment. Each blog post also typically features social media share buttons, by which the individual blog post URL can be shared to social networking sites including Twitter, Facebook, Google+, etc. Social networks such as LinkedIn are also beginning to offer long-form posting capabilities, blurring the lines between blogs and social networks and necessitating a closer look at microblogging platforms as playing a more critical role in blogging practices.
- Traditionally, there has been no “Guide” to science blogging. Science bloggers have often referred to their content space as the “Wild West” where there are no rules. But actually just this year, NASW funded a group of science bloggers to write “The Complete Guide to Science Blogging” – a book comprising chapters written by some of the most prominent science bloggers online today. So I think we are starting to see the growth of various blogging communities and shared approaches to science blogging that do have socially shared rules. Research blogging, for example…
- "Today, quick updates, links etc. are done mainly on social media and many bloggers use the traditional blogging software only for longer, more thorough, one could even say more “professional” writing." Early blogging - culture wars, Dover Trial "Among early adopters of blogging software, rare are the exceptions of people who instantly started using it entirely for non-political (and non-policy) purposes, just to comment on cool science, or life in the lab etc., e.g., Jacqueline Floyd, Eva Amsen, Jennifer Ouellette, Zen Faulkes and Grrrlscientist." "In those early days, we pretty much all knew, read, linked, blogrolled and responded to each other, despite a wide range of interests, backgrounds, topics, etc. As the blogosphere grew, the nodes appeared in it, concentrating people with shared interests. Those nodes then grew into their own blogospheres. Medical blogosphere, skeptical blogosphere, atheist blogosphere and nature (mostly birding) blogosphere used to be all part of the early science blogosphere, but as it all grew, these circles became separate with only a few connecting nodes. Those connecting nodes tend to be veteran, popular bloggers with large readerships, as well as bloggers on networks like this one [SciAm] which tend to want to have representatives from many areas, e.g., medical bloggers mixed in with paleontology bloggers mixed in with space bloggers, etc.“ - BoraZ Diversification of blogging genres - researchblogging, covering new papers (problems with access to embargoed materials) Rise of blog networks Social networks for community building Blog as the blogger's 'home' online More attention to the journalist / blogger as 'personality' Need for niche
- Science bloggers have made significant in-roads to creating a more open access scientific communication, from pushing for open access scientific publishing, to publishing their own content under creative commons licenses. The Conversation is based on a Creative Commons publishing model that, ideally, leads to more spreadable content. Spreadable media, or media designed to spread across the web, is definitely the wave of the future. The difficult part is creating a spreadable media model that preserves scientific accuracy. Science blogs remain more conversational and open to feedback than traditional science news media. The tone of science blogging, however, has changed over the years. Where early science blogs were largely focused on strong opinions and a chatty tone, modern science blogs run the gamut from serious science journalism to conversation between peers. Science bloggers today are setting the stage for conversation with more complete, journalistic writing. They are often handing conversations and content over to others and asking for feedback via social media as opposed to blog comments.
- The science blogosphere is increasingly taking on the structure of an ecosystem, where science blogs have a variety of functions, appearances and roles in the overall media landscape. Science blogs as well as social networks such as Twitter are playing an increasingly important role in the work of professional science communicators and science journalists. Blogs also remain a preferred format for scientists wishing to communicate science in a longer-lived format than Tweets offer. An important side-note, science bloggers covering new scientific research are increasingly reliant on open access scientific publishing venues. The science blogger still largely remains shut-out of traditional scientific information streams (scientific journals, embargoed science press releases, etc.)
- The science blogosphere is increasingly taking on the structure of an ecosystem, where science blogs have a variety of functions, appearances and roles in the overall media landscape. Science blogs as well as social networks such as Twitter are playing an increasingly important role in the work of professional science communicators and science journalists. Blogs also remain a preferred format for scientists wishing to communicate science in a longer-lived format than Tweets offer. An important side-note, science bloggers covering new scientific research are increasingly reliant on open access scientific publishing venues. The science blogger still largely remains shut-out of traditional scientific information streams (scientific journals, embargoed science press releases, etc.)
- Science blogging has traditionally served roles of media criticism, debunking and correcting misinformation, translation of scientific research and community building among scientists. Early science blogging often took the form of expressing strong opinions on what was wrong with the current state of science journalism, public perceptions of science and of life in academia. But today, science blogging is different. It is mainstream. It has decided that it too can engage in science journalism, and be a SOURCE for science news. It curates and critically analyzes current information streams. Science bloggers entering a saturated science media ecosystem are going to greater lengths to talk about the science that DOESN’T get covered by the mainstream media. Science bloggers now place high importance on “adding value” and “advancing the conversation” around scientific issues.
- The shared rules of science blogging have led to an explosion of alternative coverage of science beyond that covered by traditional news outlets.
- So over the summer, I interviewed 50 science bloggers from a range of science blogging networks and independently hosted blogs. When I asked these bloggers how they decide what to blog about, many point out that if quote-on-quote everyone is talking about a given story, or if the mainstream media is covering a given story prominently, they are themselves less likely to cover it. If they DO cover something that is getting a lot of media attention, it’s because the media is quote-on-quote getting it wrong, or because the blogger has something unique to add to the conversation. Otherwise, bloggers are often purposely going to obscure sources of scientific information to pull out stories that are unique and different. I think this common exploration of under-covered scientific topics and issues is something we haven’t given the science blogosphere due credit for adding to the larger science news ecosystem.
- Bloggers are increasingly self-aware that they might be relied upon as journalistic sources of information, and have taken on some of the standards and values of journalism (interviewing, editing, fact-checking, social responsibility, etc.) as well as maintaining scientific values.
- We are often using science blogs as places to experiment, with new writing styles, new ways of storytelling, etc..
- In describing why he blogs, one Postdoctoral researcher writes that he blogs to reach a wider audience than he can with traditional publishing, to share his knowledge and experience with other academics, and to participate in debates that are important to him. “Some of these exchanges may take place in my blog, but these days they will often extend to social media, such as Twitter or LinkedIn, and specialized academic fora, such as ResearchGate and academia.edu, where readers record reactions to what I have written, point out useful information, and generally help me to clarify my own thinking by engaging with my writing.” http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/04/focus-credibility-academic-blogging-kostoulas/?utm_source=hootsuite&utm_campaign=hootsuite And it turns out that these interactions via social media are not without consequence. Research studies have found a connection between “h-index” — a measure of the quality of a researcher’s work and influence — and social media activity. According to science communication scholar Dominique Brossard, “If you talk to reporters and you tweet about your research, your work is more likely to be cited than people who do one or the other.” Interactions with journalists had a significantly higher impact on h-index for those scientists who were also mentioned on Twitter than for those who were not, suggesting that social media can further amplify the impact of more traditional outlets. - http://www.the-scientist.com/?articles.view/articleNo/36274/title/Opinion--Tweeting-to-the-Top/
- But for all the promises of science blogging there are still problems we have to address. These include a Lack of pay for science bloggers often doing heavy legwork for science journalism. Science blogs also, in many cases, still have smaller audiences than traditional news media. Another issue is that blog comments are no longer centralized – People want to tell their own stories about the content to their own friends… And finally, I’m concerned that we may have separated communities of science journalism bloggers and scientist bloggers, who have different value and standards when it comes to science blogging.