Is your business really ready to stand above the social media noise and drive real business result in 2015? It’s time to get real and acknowledge that social media is not just about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working. Learn both strategies and tactics you can implement immediately to help you plan, set goals, measure and leverage social media to drive real business, increase brand awareness and ignite loyal brand evangelists.
Key takeaways include:
What it will take for businesses to zoom turbo in 2015
How to work with Influencers to maximize marketing efficiencies and business results
Tapping into the power of the OPC (other people’s content and community)
Humanizing your brand and igniting employees as brand evangelists
Developing a co-created content power hub that ignites relationships and thought leadership
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
Social Media's Impact on Corporate Identity & Influence - Social Media Strategies Summit Keynote Presentation
1. Getting Your Social
Business Ready
for Turbo in 2015!
Pam Moore
CEO / Founder
Marketing Nutz
Social Zoom Factor
#GetRealChat
#SocialZoomFactor
@PamMktgNut
7. Reveals before it transforms
• 84% people trust
recommendations from
friends & family above
all other forms of
marketing
• 41% people trust
employees more than
CEO or marketing
department (Edelman Trust
Barometer)
9. 1. Quit doing stupid social marketing
2. Refocus on the customer
3. Align to biz goals
4. Build platform for turbo
5. Ignite your tribe
6. Tweak, rinse, repeat
Ready to ZOOOOM?
16. Humanize it
• Think like humans
• Care about humans
• Value relationships
• Listen to other humans
• Talk like humans
• Have a personality
• Show their “human”
• Make & own their mistakes
• Are available
• Know themselves
• Know their audience
• Invest in people
• Take risk
28. • Integrated platform
that works when
you are not working!
• Inspires, engages,
nurtures & activates
• Consistent brand
architecture
Integrated
Platform
33. Activate Influencers
33
Platform Tier 1
Target Market
SegmentsTier 2VIP Tribes
Blog
Twitter
LinkedIn
Facebook
Content
Syndication
Internal
Family &
Friends
Industry
Influencers
Media
Thought
Leaders
34. 71%
CEOs
believe
human
capital
is
key
source
of
sustained
economic
value
35. YOU are your brand
• Thought leadership
• Establish, grow &
enhance brand
• Support employer
brand
• Value to career
• Connect with
influencers
• Ignite OPCs
Know
Employee
goals
36. Take
advantage
of
an
influencer,
you’ll
lose
more
friends
than
you
earn.
Help
someone
become
influen&al
&
successful,
you’ll
have
a
partner
for
life!
37. Internal
employee
advocates
External
Influencers
Co-‐Create
Content
Find
the
sweet
spot!
• Passion
• SME right topic areas
• Interest in connecting
w/ Influencers
• Desire to serve customers
• Wants to build personal
brand
• Passion
• SME right topic areas
• Top goal is serving
audience
• Interested in co-creating
content
• Has a listening &
engaged audience
38. • Tap into power of OPC (other
people’s content &
community)
• Decrease time to market /
publish
• Keep content fresh
• Increase social engagement
• Ignite relationships
• Create new marketing and
sales opportunities
• Engage employees who
would normally not
participate
Why
Co-‐created
content?
39. Bridge
social
divide
• Co-created content
• Corporate sponsored
events
• Podcasts
• Twitter Chats
• Webinars converted to
Google Hangouts
• Video interviews
• Content syndication
• Cross-functional
teams
41. Source: Altimeter Group
Language matters
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
• Business metrics:
revenue, CSAT,
reputation.
• Social media analytics:
Insights, share of
voice, resonance,
WOM.
• Engagement metrics:
fans, followers, clicks.
Corporate
42. You Got This!
1. Quit stupid social marketing
2. Refocus on the customer
3. Align to biz goals
4. Build platform for turbo
5. Ignite your tribe
6. Tweak, rinse, repeat
43. Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
www.pammarketingnut.com
www.themarketingnutz.com
www.getrealchat.com
www.socialzoomfactor.com