7. Customer Segment
Car Park Owner
Road Users
Government
Car
Driver
Bike
Riders
Pedestrians
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
8. Road Users
Electric Cars
Fuel Cars
Bike Riders
Pedestrians
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
9. Our Values
“We provide you, the road users within a smart eco-friend infrastructure
that ensures your fast, safe and pleasant transportation experience”
“We help the government to enhance citizens' life quality by implementing
green, self-sustainable, and adaptable road infrastructure solution”
“Help to improve business performance by providing peripheral service to
car parks”
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
10. Pedestrian
Married, has 2 children
Lives near workplace
Goes there on foot
Liz
28 years old
Car Parking Management
Company Executive
Eco-friendly
Trying to minimize own trips
Want to use bicycle more
Wants to perform a high quality service
Patrick
45 years old
Governor
Married
Wants the city to prosper
Worried about the current traffic situation
Not tend to risk
Kelvin
40 years old
Driver
Married
Works in the city centre
Lives in the countryside
Concerned about petrol expenses
John
32 years old
Bicycle rider
Young person
Using bicycle all year round
Does not have driving license
Robin
17 years old
Personas
11. B2B
B2C
Sponsors
Mobile App
Check Traffic
Plan trip
Reserve
parking space
Sell road/car
park/electric
station credits
Connect road
with car
Channels
Social
Networks
Presence
Social Media
Negotiating
with car parks
Associations
Government
Sales People
Spots near
malls &
supermarkets
Karting
University
Trial Spots
Car Exhibitions
University
Conferences
Events
How We Reach The Individual Customers, Businesses & Sponsors
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
13. Key Resources
Main assets for our business
Warehouse
Facilities IP
Right Patent IT
Specializations Employees
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
14. Key Activities & Partners
Data Processing
R&D
Market & Selling
Service
Infrastructure
Developing
Company
Panel Manufacturers
LEA Suppliers
Government
Electric Car
ManufacturerEnergy
Company
Car Park
Owners
Villages
Research
Uni
Advertisement
Agencies
Customer
Segment
Value
Proposition
Customer
Relationship
Key
Resources
Channels
Revenue
Streams
Key Activities
& Partners
Cost
Structure
18. EV Market Potential
Almost all private transportation
will be done by electric vehicles
(LeBeau, 2014)
Plug-in hybrid and pure electric
sales rose 1,101% and 181%
respectively from 2013 to 2014
(The Guardian, 2014)
Sales will reach 6.6 million
annually and will be more than
7% market shares by 2020
(Navigant, 2013)
Plug-in Electric Pure Electric
1000
2000
3000
4000
20142013
Year-to-Year Comparison
19. Electric Vehicle Predictions
21
3
4
Governments
Cost
Economics
Increasing vehicle
availability
Vehicle Availability could be increased
from mainstream manufacturer
Set stronger regulations on fuel
economy and emissions
Decreasing EVs prices &
increasing gasoline/diesel prices
The overall light
duty vehicle market
20. Strategy Evolution LEA
University road and Small Private
Road
1
2a
2b
3
4
Leveraging
focusing on core competencies
outsourcing manufacturing and construction
Villages & Model Cities
EU and US Public Roads
Pavements & Parking Lots
Positioning
focus (core segment - car parking)
Cost leadership
21. SWOT Analysis
Strength Weakness
Opportunity
Weakness
Threat
Emission free
Ensures safe transportation
Adaptive to cold weather
Reprogrammable
Multi-functional
Self-sustainable
Recyclable
Lack of recycling systems
Customer resistance
Reliance on suppliers
Toxicity of materials used in cells
Volatile commodity prices
Short life-cycle of panels
High cost of systems and supplies
Energy losses during DC/AC conversion
Long term maintenance
Weak efficiency at dark
Internet of things
New energy sources
Growing market of Electric Car
Electronic car market potential
High price of Oil and Asphalt
Growing demand of solar projects
23. Risks & Mitigations
Not meeting safety standards
0
2
0
1
Dependance on key suppliers
0
3
0
5
Legislation issues
High initial costs
Wrong car market forecast
0
4
Solar power is not enough
0
6
Competition from conventional
roads and data analysis companies0
7
Careful supplier & vendor relationship management
Get governmental support to ensure our position
Careful trail period
First roll-out to be done in a low risk (low traffic) zones: villages, parkings
Our solution is for petrol and electric cars, the slow down in the
electric car market dynamics would not
Share responsibility with partners
Start with small projects
Create awareness and build trust via media & events to be able to establish long
relationship with investors
Start implementation in countries with a low legal barrier
Have a conventional source of electricity supply
Battery R&D
Work in a partnership with the road infrastructure developers
Monitor the emergence of start-ups in the area of traffic control &
monitoring system
24. the Guardian, (2014). UK electric car sales surge in 2014. [online] Available at: http://
www.theguardian.com/environment/2014/oct/07/uk-electric-car-sales-surge-in-2014
[Accessed 10 Mar. 2015].
Navigant, (2013). [online] Available at: http://www.navigantresearch.com/wp-assets/
uploads/2013/06/EVMF-13-Executive-Summary.pdf [Accessed 10 Mar. 2015].
LeBeau, P. (2014). It's electric: Experts split on the future of EVs. [online] CNBC.
Available at: http://www.cnbc.com/id/101918055 [Accessed 10 Mar. 2015].
References
