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TROY CARTER
Founder, Atom Factory
“The Guide”
WHY:
What hasn't Troy done? As Lady Gaga's manager, he showed how an
artist can use digital media to weave a closer relationship with her fans
then ever before, and then leveraged that insight to build one of the
best venture investing portfolios anywhere (Uber + Warby Parker),
along with an agency to guide brands through the world of startups and
entertainment. He's also, literally, like, the nicest dude you've ever met.
9

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TROY CARTER Founder, Atom Factory “The Guide” WHY: What hasn't Troy done? As Lady Gaga's manager, he showed how an artist can use digital media to weave a closer relationship with her fans then ever before, and then leveraged that insight to build one of the best venture investing portfolios anywhere (Uber + Warby Parker), along with an agency to guide brands through the world of startups and entertainment. He's also, literally, like, the nicest dude you've ever met. 9

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