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RACHEL TIPOGRAPH
Frmr Global Director of Digital
and Social Media - GAP
“The Trailblaizr”
WHY:
Leader of a generation of Millennial thinkers brought in to help
old brands connect with new media, Rachel became known for
such bold campaigns as buying all mobile ads on Tumblr for a 24-
hour period for the Gap's "Back to Blue" campaign. Now she lists
her job as "Sabbatical till Fall 2014." How awesome is that?
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RACHEL TIPOGRAPH Frmr Global Director of Digital and Social Media - GAP “The Trailblaizr” WHY: Leader of a generation of Millennial thinkers brought in to help old brands connect with new media, Rachel became known for such bold campaigns as buying all mobile ads on Tumblr for a 24- hour period for the Gap's "Back to Blue" campaign. Now she lists her job as "Sabbatical till Fall 2014." How awesome is that? 14

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