In the era of YouTube, brand marketers are trying to capture fan excitement around the 2014 World Cup in Brazil with some of the best and most creative video advertising anywhere. Join Partnered, the b2b bizdev network for brands & startups: http://www.partnered.co

1. THE BEAUTIFUL GAME
*
Brand Marketers And The World
Cup In The YouTube Era
Brazil 2014

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3. ...making it the world’s most popular sport.
270 million people around the world
participate in formal soccer.

4. More than 3 BILLION
people are expected
to watch the World
Cup in Brazil.
...meaning a higher % of the world’s population
watches the World Cup than % of the US
population watches the Superbowl.

5. For fans, the World Cup represents
dreams and pride...
Marco Ugarte/Associated Press)

6. Dreams of glory...

7. Dreams of overcoming...
Dreams of overcoming...

8. Pride in victory...
Pride in victory...

9. And pride in defeat
and pride in defeat.

10. For brands, it’s one of those rare
moments where they get to participate
as fans first.

11. The brands that
succeed are those that
translate their
genuine love for the
beautiful game.

12. Social media has changed how brands,
fans, and stars communicate.

13. In the era of YouTube, the
centerpiece of the brand playbook is
the world cup video ad.

14. In fact, YouTube’s first clip to ever hit 1 million views was a Nike
Ad featuring Ronaldinho in 2005.
YouTube and soccer go
way back.

15. Today, YouTube is the world’s most
important channel for creativity in
film and video

16. As the world cup
starts, brands
are competing to
have the ultimate
viral video.

17. NIKE
“Winner Stays”

18. McDONALDS
“GOL!”

19. HYUNDAI
“Because Futbol”

20. NIKE
“The Last Game”

21. ESPN
“Time Zone”

22. ADIDAS
“The Dream”

23. BEATS
“Game Before The
Game”

24. EMIRATES
“All-Time Greats”

25. POWERADE
“Nico’s Story”
...if this one doesn’t get you...

26. At its best, social media is a force for connecting people of every
different background.
Few events symbolize that global connection like the World Cup.
No matter who you’re rooting for, take a minute this World Cup to
celebrate not just the Beautiful Game, but this beautiful world.
HAPPY WORLD CUP FROM ALL OF US AT
PARTNERED!