A brief overview of anchor pricing and how you might implement it in your own pricing strategy.

1. -Anchor Pricing PriceIntelligently
TM
Anchor Pricing for Dummies
An introduction to anchor pricing and its impact on
your bottom line

2. -Anchor Pricing PriceIntelligently
TM
Anchor Price – A price that customers use
as a basis of comparison when shopping

3. -Anchor Pricing PriceIntelligently
TM
Anchor prices are used to make other tiers of
services seem like great values

4. -Anchor Pricing PriceIntelligently
TM
Anchor pricing
harnesses the power of
suggestion and gives
your customers a frame
of reference

5. -Anchor Pricing PriceIntelligently
TM
Anchor pricing also guides your customer to the
package you want them to choose

6. -Anchor Pricing PriceIntelligently
TM
For example, let’s look at this laptop
advertisement

7. -Anchor Pricing PriceIntelligently
TM
The MacBook Air is an anchor price to make the
Windows laptops seem like a bargain

8. -Anchor Pricing PriceIntelligently
TM
How can you take advantage of anchor
pricing?

9. -Anchor Pricing PriceIntelligently
TM
The easiest way is a tiered pricing structure;
it has anchor pricing built right in!

10. -Anchor Pricing PriceIntelligently
TM
If that doesn’t work for you, you can also
show your competitors’ prices

11. -Anchor Pricing PriceIntelligently
TM
Just make sure that you provide better
value than they do!

12. -Anchor Pricing PriceIntelligently
TM
Long story short,
anchor pricing is a great way to
keep your pricing strategy afloat

13. -Anchor Pricing PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.

14. -Anchor Pricing PriceIntelligently
TM
Download our free e-book to stop
guessing, and start pricing intelligently.