9. LinkedIn’s Gold Mine
• Over 50% of B2B buyers use it to make
purchasing decisions - Use it for –
• recruiting,
• research,
• analysis,
• following companies, vendors,
• taking out references
13. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?
14. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?
15. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?
16. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?
17. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?
18. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one
19. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.
20. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile
21. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting
22. “85% of your financial success is due to your
personality, ability to communicate, negotiate and
lead. Only 15% is dependent on technical skills”
Carnegie Institute of Technology
32. Get your profile to All Star status as a minimum
• Photo – 21x views – 9x connection requests
• Current position – 8x more views
• Industry – 9x more views
33. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Swami
• Public Happy Maker
Be more than just your job title
69. Engagement Is the Key
• Algorithm is ‘all knowing’
• Don’t send people elsewhere
• Make emotional connection
• Vary posts – text, image, video
• Converse and engage with others posts
• Build Visibility
• Post regularly
70. Marathon Not a Sprint
• Clarity
• Consistency
• Constantly