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Building great MVP products

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Co-founder Ignitor
Co-founder Ignitor

Session 4 - Ignitor Bootcamp - 3 July 2015

Business
1  sur  30
Building great products
INGITE CANVAS CAN YOU FIND EARLY ADOPTERS? CAN YOU SELL EARLY ADOPTERS? CAN YOU BUILD A PRODUCT THEY LOVE? ? Can you… get lots of customers?
Minimum variable product Building products customers love • Build products customers want (MVP) • Create a great user experience (Customer feedback)
Minimum Viable Product
Minimum variable product MVP definition: A product you can create quickly that customers will use/buy
People Knowledge Resources Market GapPlan Market Research Causal thinking (PERFECTION THINKING)
Opportunities Knowledge People Resources Outcome Outcome Outcome Outcome Outcome Outcome (Imaging a possible new end using a given set of means) Effectual thinking (MVP thinking)
Gum trees Piping Library books Bicycle pump Motivation to help
Perfect vision with required resources. Work with the resources we have.
Lesson: Leverage other businesses
2 hour seminars Book Lesson: Be creative with delivery
ANAT FOOD CHAINFLEE MARKET STAND Lesson: A low cost way to deliver the product
Lesson: Manually deliver the product
Skinned Wordpress sight Filemaker to create PDF coupons and emailed Lesson: Use existing tools and products
Lesson: Do it manually
Online MVP tools
Customer feedback
Example 2: Pinterest Average user spends 89 minutes per month
Example 3: Gmail Paul Buchheit “make 100 users happy”
Retention curve
How would you feel if you can no longer use [product]? • Extremely disappointed • Very disappointed • Moderately disappointed • Slightly disappointed • Not at all disappointed
Retention rates
CAN YOU… build a product customers love?Customer definition MVP Expected result 1 Define customer segments Actual result Insight 2 Choose MVP 3 Write expected result 4 Build MVP 5 Prepare for user interviews 6 Interview and/or observe customers 7 Analyse results 8 Record experiment
Interview customers • Get out of the building • Conduct customer interviews (Phone and face-to-face) • Everyone should have run at least 3 experiments • Feel free to ask for help from Justin or Paul after each round of interviews • Return at 13:00 for next presentation
Session to do list (09:30 to 14:00) Goals • Mentor session • Run at least 2 experiments (1 to 2 hrs per experiment) • At least 10 to 40 customer interactions (At least 5 customers per hour) Prepare to announce • Number of experiments run • Number of customer interactions

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Building great MVP products

Notes de l'éditeur

  1. What they suggest you want to achieve great things in business you should begin with a vision. You than go and find the people, resources, and knowledge needed to turn that vision into a reality.