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W!"r"b#! T!$%&'#'():
Practical Implications

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original
Discussion Points

What is Wearable Technology?
Types of Wearable Technology
Wearable Technology applications
Opportunities and Challenges
The commercial strategy

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Wearable Technology; Wearable Tech; Wearables

What do you think it is?
(this is an actual question)

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Wearables: What devices do you think of?

Smart Watches

Health Trackers

Google Glass

Interactive Clothing

Gesture Controllers

Crazy Mind Readers

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Wearables: What are we trying to improve?

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Wearables: We’ve been doing it all along

‘Normal’ Watches

Bluetooth Headset

Glasses

Hypercolor T-Shirts

Prosthetics

Pacemaker

Headphones

Hearing Aids

Jewelry

Hats

Shoes

Backpacks

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Wearables: The concept isn’t new
WEARABLE TECH:
Not a new idea
Hugo Gernsback: “The Father of Science Fiction”
wearing his invention, TV Glasses in 1963

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Wearables: Where does it live in the ‘device’ world?

The Computer

The Phone

The Tablet

Other / Stuff / Things

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Wearables: Ubiquitous Computing

Ubiquitous computing (ubicomp) is
an advanced computing concept
where computing is made to appear
everywhere and anywhere.
It can occur using any device,
in any location, and in any format.

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Wearables: A part of Ubiquitous Computing

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The Internet of Things

Fashion

Education

Healthcare

Hardware
(form and sensors)

Utility

Social

Software
(UX and insights)

Lifestyle

Connected Home

Wellness

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Wearable Technology / Internet of Things

Smart
Appliances

Remote
Controls
Smart
Glasses

Gesture
Controllers

Smart
Watch
Smart
Phones

Sensor
Patches
Implants

Clothing
& Shoes

Tablets/Pills

Prosthetics

In the body

Electronic
Tattoos
Tablets and
Computers

iBeacons
Activity
Trackers

Smart
Jewelry

On the body

Authentication
Devices

Around the body

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Wearables: Lifestyle

Nymi

Sesame

Oakley Airwave

Galaxy Gear

FitBark

Filip
Philips VIBE

MYO

Instabeat

Kiwi Move

GolfSense

Google Glass

Hövding

Motorola Tattoo
Microphone
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Wearables: Health and Wellness

Nike Fuelband

Jawbone UP24

Basis Watch

Bones

Proteus

Implant Sensor

Lumoback

Danfoss PolyPower

Endolite Élan

Fitbit Force

iOptik

BodyGuardian

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Wearables: What does this mean for the smart phone?

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Smart Phone: For now, it’s the hub

Processing Power

Screen Size = UI/UX

Location Aware

Data Connection

Primary Utility

Consolidation

Cross-Functional

Has some sensors

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Wearables: We’re still trying to improve the same things

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Wearables: Opportunities

New products and services

More accurate data

Hyper-contextual targeting

Better decision making

Understanding Identity

Integration into workspaces

More advanced skill-sets

Actionable insights

Omni-channel strategy

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Wearable Lithium-Ion Battery

http://inhabitat.com/stretchable-lithium-ion-batteries-could-power-devices-inside-the-human-body/

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Wearables: Challenges

Critical mass adoption

Privacy invasion concerns

Security troubles

Analysis paralysis

Data/device fatigue

Low battery life

Highly personal real estate

Short attention span

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“Wristlet” (wrist watch): Uncool in the early 1900s

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Wearables: Tackling the commercial strategy

1.

2.

3.

Have a meaningful purpose

Problem or Opportunity

Physical Product

(what’s the motivation)

(fun, fiction, or fact)

(hardware, sensors, form factor)

4.

5.

6.

Data and APIs

Actionable Insights

User Interface

(recording and correlating inputs)

(machine learning and advice)

(software and hardware UI/UX)

7.

8.

9.

Feedback and Advice

Self-Actualization

Learning

(social influence and gamification)

(enabling, evidence, recognition)

(incremental behavioral change)

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Wearables: Some graphs to validate some stuff

Market Value
2012: $750m
2018: $5.8b

Market Share
North America: 43%
Asia / Europe: 49%

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Wearables: Think strategically about opportunities

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Check out these resources

Breaking down the wearables and internet-of-things ecosystems
http://stainedglasslabs.com/breaking-down-the-wearables-and-internet-of-things-ecosystems/

Wearable tech hits the office
http://mashable.com/2013/08/12/office-wearable-tech/

Wearable Tech: The next mobility market
http://www.wearabletechworld.com/topics/from-the-experts/articles/323855-wearable-technology-nextmobility-market-booming.htm

The man who foresaw science fiction
http://arstechnica.com/tech-policy/2010/05/ralph-124c-41-a-century-later/

The future of wearable technology
https://www.youtube.com/watch?v=4qFW4zwXzLs&feature=player_embedded

Creepy future? “Sight Contact Lenses”
http://www.youtube.com/watch?v=GJKwHAvR4uI

9 Trends to watch in wearable tech
http://gigaom.com/2013/01/19/9-trends-to-watch-for-in-wearable-tech/

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Man is the only creature
who refuses to be what he is
- Albert Camus

@paulyting
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Wearable Tech: Practical Implications

  • 2. Discussion Points What is Wearable Technology? Types of Wearable Technology Wearable Technology applications Opportunities and Challenges The commercial strategy a Pauly Ting original
  • 3. Wearable Technology; Wearable Tech; Wearables What do you think it is? (this is an actual question) a Pauly Ting original
  • 4. Wearables: What devices do you think of? Smart Watches Health Trackers Google Glass Interactive Clothing Gesture Controllers Crazy Mind Readers a Pauly Ting original
  • 5. Wearables: What are we trying to improve? Effi"#$%"& E%'$r'(#%)$%' C*+'*r$ C,%'r,+ A""$--#b#+#'& Q*(+#'& ,f L#f$ W$++%$-- C,%v$%#$%"$ Sp$$. S(f$'& I%'$++#/$%"$ Ab#+#'& a Pauly Ting original
  • 6. Wearables: We’ve been doing it all along ‘Normal’ Watches Bluetooth Headset Glasses Hypercolor T-Shirts Prosthetics Pacemaker Headphones Hearing Aids Jewelry Hats Shoes Backpacks a Pauly Ting original
  • 7. Wearables: The concept isn’t new WEARABLE TECH: Not a new idea Hugo Gernsback: “The Father of Science Fiction” wearing his invention, TV Glasses in 1963 a Pauly Ting original
  • 8. Wearables: Where does it live in the ‘device’ world? The Computer The Phone The Tablet Other / Stuff / Things a Pauly Ting original
  • 9. Wearables: Ubiquitous Computing Ubiquitous computing (ubicomp) is an advanced computing concept where computing is made to appear everywhere and anywhere. It can occur using any device, in any location, and in any format. a Pauly Ting original
  • 10. Wearables: A part of Ubiquitous Computing a Pauly Ting original
  • 11. The Internet of Things Fashion Education Healthcare Hardware (form and sensors) Utility Social Software (UX and insights) Lifestyle Connected Home Wellness a Pauly Ting original
  • 12. Wearable Technology / Internet of Things Smart Appliances Remote Controls Smart Glasses Gesture Controllers Smart Watch Smart Phones Sensor Patches Implants Clothing & Shoes Tablets/Pills Prosthetics In the body Electronic Tattoos Tablets and Computers iBeacons Activity Trackers Smart Jewelry On the body Authentication Devices Around the body a Pauly Ting original
  • 13. Wearables: Lifestyle Nymi Sesame Oakley Airwave Galaxy Gear FitBark Filip Philips VIBE MYO Instabeat Kiwi Move GolfSense Google Glass Hövding Motorola Tattoo Microphone a Pauly Ting original
  • 14. d Wearables: Health and Wellness Nike Fuelband Jawbone UP24 Basis Watch Bones Proteus Implant Sensor Lumoback Danfoss PolyPower Endolite Élan Fitbit Force iOptik BodyGuardian a Pauly Ting original
  • 15. Wearables: What does this mean for the smart phone? a Pauly Ting original
  • 16. Smart Phone: For now, it’s the hub Processing Power Screen Size = UI/UX Location Aware Data Connection Primary Utility Consolidation Cross-Functional Has some sensors a Pauly Ting original
  • 18. Wearables: We’re still trying to improve the same things Effi"#$%"& E%'$r'(#%)$%' C*+'*r$ C,%'r,+ A""$--#b#+#'& Q*(+#'& ,f L#f$ W$++%$-- C,%v$%#$%"$ Sp$$. S(f$'& I%'$++#/$%"$ Ab#+#'& a Pauly Ting original
  • 19. Wearables: Opportunities New products and services More accurate data Hyper-contextual targeting Better decision making Understanding Identity Integration into workspaces More advanced skill-sets Actionable insights Omni-channel strategy a Pauly Ting original
  • 21. Wearables: Challenges Critical mass adoption Privacy invasion concerns Security troubles Analysis paralysis Data/device fatigue Low battery life Highly personal real estate Short attention span a Pauly Ting original
  • 22. “Wristlet” (wrist watch): Uncool in the early 1900s a Pauly Ting original
  • 23. Wearables: Tackling the commercial strategy 1. 2. 3. Have a meaningful purpose Problem or Opportunity Physical Product (what’s the motivation) (fun, fiction, or fact) (hardware, sensors, form factor) 4. 5. 6. Data and APIs Actionable Insights User Interface (recording and correlating inputs) (machine learning and advice) (software and hardware UI/UX) 7. 8. 9. Feedback and Advice Self-Actualization Learning (social influence and gamification) (enabling, evidence, recognition) (incremental behavioral change) a Pauly Ting original
  • 24. Wearables: Some graphs to validate some stuff Market Value 2012: $750m 2018: $5.8b Market Share North America: 43% Asia / Europe: 49% a Pauly Ting original
  • 25. Wearables: Think strategically about opportunities a Pauly Ting original
  • 26. Check out these resources Breaking down the wearables and internet-of-things ecosystems http://stainedglasslabs.com/breaking-down-the-wearables-and-internet-of-things-ecosystems/ Wearable tech hits the office http://mashable.com/2013/08/12/office-wearable-tech/ Wearable Tech: The next mobility market http://www.wearabletechworld.com/topics/from-the-experts/articles/323855-wearable-technology-nextmobility-market-booming.htm The man who foresaw science fiction http://arstechnica.com/tech-policy/2010/05/ralph-124c-41-a-century-later/ The future of wearable technology https://www.youtube.com/watch?v=4qFW4zwXzLs&feature=player_embedded Creepy future? “Sight Contact Lenses” http://www.youtube.com/watch?v=GJKwHAvR4uI 9 Trends to watch in wearable tech http://gigaom.com/2013/01/19/9-trends-to-watch-for-in-wearable-tech/ a Pauly Ting original
  • 27. Man is the only creature who refuses to be what he is - Albert Camus @paulyting a Pauly Ting paulyting@gmail.com original