Consumer packaged goods innovation, with special emphasis on foods and beverages. If you have a brilliant and innovative product idea, learn how to focus the idea into action with a pragmatic and eye-opening overview of consumer packaged goods research and development. Asher Streets, Founder & CEO of Aria Foods Group, an Austin-based food and beverage research & development consulting group serving the industrial food and beverage manufacturing industry since 2012.

1. Get Your Idea on the Shelf!
Aria Foods Group
Asher Streets: Founder & CEO
5.20.2014

2. FIRE of Central Texas
(Food Industry Resource Expansion)

3. Get Your Idea on the Shelf
1. Business Strategy
2. Concept Clarity & Confidence
3. Design & Development
4. Trial Production
5. Commercialization
6. Growth

4. Stage 1:
Business Strategy
o Ideation
o Market Opportunity Assessment
o Feasibility Study
o Marketing: Will they buy it?
o Development: Can we design it?
o Production: Can we produce it?
o Financial: Can we make $?
o Product Definition
o Commercialization Timeline

5. Stage 2:
Concept Clarity & Confidence
o Brand & Concept Development
o Concept Screening/Testing
o Online
o Focus Groups
o Prototype Formula Development
o Bench-top Prototype Development
o Consumer Sensory Testing
o Prototype Optimization

6. Stage 3:
Design & Development
o Source Raw materials
o Ethics
o Safety Planning
o Specifications, Claims
o Product Cost Analysis
o Packaging Design
o Design Safety Analysis
o Graphics, Content
o Regulatory
o Nutrition (Foods)
o Manufacturing Process Design
o Sales & Marketing Strategy

7. Stage 4:
Trial Production
o Ingredients & Packaging for Trial Run
o Trial Production
o Consumer Product Testing
o Central Location Tests (CLT)
o In-Home Use Tests (IHUT)
o Product Shelf Life Testing
o Finished Goods Specifications
o Final Formula & Spec Approvals
o Go/No Go Decision

8. Stage 5:
Commercialization
o Sales Meetings, Finalize Sales Forecast
o (Create HACCP/Food Safety Plan)
o Schedule Production Run
o Order Ingredients & Packaging for
Production
o Train Operations & Quality Personnel
o Production Run

9. Stage 6:
Growth
o Product Distribution
o Product Launch
o Marketing & Sales Campaigns
o Post Launch Evaluation
o Product Shelf Life Testing
o Quality Management
o Customer Service
o Innovation!