3. FACEBOOK
• Facebook entered the mobile ad space eariler this year.
• “Next year, however, Facebook's U.S. mobile-ad revenue is
expected to jump to $387 million, according to eMarketer, or
about 8.8% of projected total U.S. mobile-ad sales for 2013. The
company's market share, which eMarketer expects to reach
9.5% by 2014” [2]
• “Nearly 60% of facebook users are mobile users, up from about
47% from a year ago. [1]
4. MOBILE USE
• Facebook is deeply integrated in IOS 6, and
Android Phones
• “Apple Iphones account for 53.3% of the
smartphone market, while Android phones
account for 41.9%” [5]
• Ipads are 50% of the tablet market [6]
5. TYPES OF FACEBOOK ADVERTISEMENTS
• Sponsored Stories [1]
• Page Post Ads [1]
• Mobile App Install Ads [1]
• Promoted Posts [1]
6. TWITTER TRENDS
• In 2013, Twitter will build its advertising
business, looking to draw bigger advertisers with
more ad options, closer targeting, and a better
measurement of ROI. [3]
• . By 2014, Twitter is projected to make $1 billion
in total sales. [3]
7. HOW‟S TWITTER GOING TO DO THIS?
1. Increasing targeting of ads will increase ad revenue
2. Partnership with Neilsen to create a “Nielsen Twitter TV
Rating” [4]
• “For example, Jersey Shore is one of the most social shows
on TV. A one-dimensional social „rating‟ will tell you that. But
if you‟re an advertiser does it mean Jersey Shore is the
best social environment for your brand? The answer is: it
depends on what the „brand affinity‟ data says and that
goes beyond a simple ranking.” [4]
9. PAID SEARCH TRENDS
• MOBILE & TABLETS
• the number of smartphones expected to exceed 1.82 billion
worldwide in 2013, and theglobal mobile market is already
representing 13 percent of internet traffic (versus only 1 percent
in 2009) [3]
• Tablets are frequently used on evenings and weekends,
specifically in conjunction with leisure activities, television
watching, or eBook reading. Because of this, tablet-based
search queries are different simply because of the query topics
themselves, and in 2013 tablets should be separated into their
own campaigns. [3]
10. PAID SEARCH TRENDS CONTINUED
• Social Networking: “Ad campaigns in 2013 will be focused on
getting to know the customer—how old they are, what
profession they‟re in, and what they do for fun. In other words,
expect 2013 to have plenty of demographic and social data
filters built into search engine targeting.” [3]
• This makes social networks like LinkedIn, Pinterest, and
Facebook all the more important (but don‟t forget offline
networks like sales reps and user conferences, either). [3]
12. SEO TRENDS 2013
• Google has been the juggernaut of the search engine market
and continues to force internet marketers to cater to it in order
to improve their SEO. [3] (Why?)
• look for Google + and the Google Authorship program to
become integral in their search rankings. The moral: if a brand
or blogger is not already on Google +, it‟s time to get there and
get ahead. [3]
13.
14. GOOGLE AUTHOR TAG
1. Add the above link to the <head> of the URLs you‟d like your face to
appear on.
2. On your Google+ profile, you need to make sure to have a link
pointing back to the site you want the author highlight to work on.
3. Make sure your +1′s are public on your Google+ profile or it won‟t
work. [7]
(If You Have A WordPress CMS you can download an SEO Plugin to Make this easier)
• <link rel="author"
href="https://plus.google.com/115369062315673853712/ />
[7]