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6PHASES of
in TAIWAN
MARKETING
EVOLUTION
的行銷
台灣
演
階段進
perpahsieh@gmail.com
20XX
5
3
2
6
4
1624
19302015
1340
工業時期
以物易物
的模式
手經濟
農業時期
腳經濟
道場時期
劇場時期
市場時期
造夢時期
魂經濟
心經濟
夢經濟
理經濟
1
1980
以大量製造來
控制成本 強
調規模經濟
以信仰的模式
個性化的訴求
客製化的服務
打動消費者
以技術 知識
理性的方式來
達成交易
以故事性與情
境的形塑來打
動人心 感動
消費者
構築人們心中的夢想
藍圖 產品與服務的
廣度與深度由消費者
決定 高度客製化協
同模式

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6 PHASES OF MARKETING EVOLUTION IN TAIWAN