My five point plan to align your event with the right brand partners to maximize success.

1. PARTNERS
PETER ABRAHAM
Run Signup Symposium 2017
NOT SPONSORS

2. WHY?

3. 5

4. 1

5. UNDERSTAND
YOUR EVENT
1

6. “Moving fast isn’t the same
as going somewhere.”
Steve Goodier

8. 2

9. MONEY IS NOT
THE ONLY CURRENCY
2

10. MEDIA

12. MESSAGE

18. RUNNER
EXPERIENCE

19. WRONG

22. RIGHTand appropriate

25. RACE DAY

27. 3

28. ALIGN
ON VALUES
3

30. It’s okay to say
NO

32. 4

33. THINK LIKE A
MARKETING AGENCY
4

36. Ask questions!

37. What’s your objective?

38. What’s your objective?
Why running?

39. What’s your objective?
Why running?
Do you have a budget?

40. What’s your objective?
Why running?
Do you have a budget?
What are some other successful activations you’ve done?

41. What’s your objective?
Why running?
Do you have a budget?
What are some other successful activations you’ve done?
What does your brand stand for?

42. What’s your objective?
Why running?
Do you have a budget?
What are some other successful activations you’ve done?
What does your brand stand for?
How can we help you achieve your objective?

43. 5

44. BUILD
A TEAM5

45. Partnerships

46. Partnerships
Community Management

47. Partnerships
Community Management
Marketing & Media

48. Partnerships
Community Management
Marketing & Media
Social Media Execution

49. Partnerships
Community Management
Marketing & Media
Social Media Execution
Design + Copywriting

50. Partnerships
Community Management
Marketing & Media
Social Media Execution
Design + Copywriting
Content Creation

51. Partnerships
Community Management
Marketing & Media
Social Media Execution
Design + Copywriting
Content Creation
Operations

52. UNDERSTAND your event.
MONEY is not the only currency.
ALIGN on values.
THINK like a marketing agency.
BUILD a team.
1.
2.
3.
4.
5.

53. Thank You.

54. abrhm.com/RunSignup

55. Peter Abraham
pabraham@abrhm.com
@PeterAbraham