The document discusses the growing use of iBeacon technology in mobile devices and context-aware applications. It provides examples of how iBeacons are being used by companies in retail stores, airports, museums and other public spaces to provide customized experiences and information to users based on their location and context. The document also outlines the basic technology and architecture behind iBeacon deployments.
2. @Lime_Company
There was a great development in smart
mobile devices (smartphones, tablets) market
share in recent 8 years.
3. 59%Smartphone penetration in
the Czech Republic
@Lime_Company
Source: T-Mobile [1]
Smartphone OS distribution
Android: 71%, Symbian: 14%, iOS: 9%,
Windows Phone: 5%, Blackberry: 1%
9. Shows the public transport timetable and offers the
right ticket automatically.
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10. Shows the public transport timetable and offers the
right ticket automatically.
@Lime_Company
Smartphone can show everything
automatically, without any necessary
user interaction, based on context.
11. Tells you rich stories about the art pieces at the
gallery or museum.
@Lime_Company
12. Shows a boarding pass at the right moment at the
airport. Helps you find a way to a terminal quicker.
@Lime_Company
13. Makes waiting at the bank or telco branch more
pleasant by telling you when it’s your turn and who
will take care of you.
@Lime_Company
14. Helps you find a shop faster at the mall and
reminds you discounts you are entitled to.
@Lime_Company
29. Nivea Brasil [5]
iBeacon distributed with a magazine helps parents monitor
distance of their kids.
@Lime_Company
30. City of Antibes with SAP [6]
iBeacon delivers a piece of a city history from WW1 era
when users approach a monument.
@Lime_Company
31. Art Traffic at the Louvre [7]
Scientists from MIT monitored visitors’ movement in
Louvre with iBeacon network.
@Lime_Company
32. OBI Czech Republic [8]
The biggest “do it yourself” retailer uses iBeacons for in
store navigation and collecting data about customers.
@Lime_Company
36. [1] DATA UŽIVATELŮ INTERNETU V MOBILU - PRŮMĚRNÉ HODNOTY ZA 4. ČTVRTLETÍ 2014
http://www.t-mobile.cz/dcpublic/Reklama-Data_uzivatelu_internetu_Q4_2014.pdf
[2] Belgian beacon pilot in the supermarket - Coca-Cola Enterprises - Delhaize - BD myShopi project - 2014
http://www.slideshare.net/myShopi/belgian-beacon-pilot-in-the-supermarket-cocacola-enterprises-delhaize-bd-
myshopi-project-2014
[3] Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon
http://appleinsider.com/articles/14/05/02/virgin-atlantic-unveils- new-airport-terminal-experience-powered-by-apples-
ibeacon
[4] Case Movie: Rubens House iBeacon
https://www.youtube.com/watch?v=q8QfRYUmIsI
[5] Case study: Nivea Brasil
http://www.fosbury.co/case-study/nivea
[6] SAP Develops App With French City of Antibes to Commemorate First World War
http://www.cantechletter.com/2014/11/sap-develops-app-with-french-city-of-antibes-to-commemorate-first-world-war/
[7] Art Traffic at the Louvre
http://senseable.mit.edu/louvre/
[8] iBeacon má za sebou komerční premiéru v ČR
http://apemobile.cz/i-beacon-ma-za-sebou-komercni-premieru-v-cr/
[9] OD Kotva testuje technologii iBeacon
http://www.chip.cz/novinky/od-kotva-testuje-technologii-ibeacon/
[10] iBeacon is set to change the way Londoners shop. Here is why.
http://venturebeat.com/2014/06/24/ibeacon-is-set-to-change-the-way-londoners-shop-heres-why/