How Communities Learn
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Lee Rainie explores the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather community information and make sense of it.
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How Communities Learn
- 1. How communities learn Lee Rainie, Director, Pew Internet Project 6.9.11 Black Hills Knowledge Network Email: Lrainie@pewinternet.org Twitter: @Lrainie
- 3. New learning environment Speed, availability, searchability of information New kinds of participatory knowledge creation – rearrangement of expertise Reallocation of attention Importance of social networks Elevation of new literacies
- 4. 4 New kind of learners More self directed and better prepared to capture new information inputs More reliant on feedback and response More attuned to group-based knowledge More open to cross discipline insights, creating their own “tagged” taxonomies More oriented towards people being their own individual nodes of production
- 5. New media ecology-- Knight Commission on Information Needs of Communities Quality journalism through local newspapers, local television and radio stations, and online sources A local government with a committed policy on transparency Citizens with effective opportunities to have their voices heard and to affect public policy Ready access to information that enhances quality of life, including information provided by trusted intermediary organizations in the community on a variety of subjects
- 6. High speed internet available to all citizens Local schools with computer and high-speed internet access, as well as curricula that support digital and media literacy A vibrant public library, or other public center for information that provides digital resources and professional assistance A majority of government information and services online, accessible through a central and easy to use portal New media ecology-- Knight Commission on Information Needs of Communities
- 7. Revolution #1 Internet and Broadband 7
- 9. 70% 66%
- 10. Broadband adoption by community type
- 11. Home b-band South Dakota = 60%
- 12. Consequences for info ecosystem Explosion of creators and niches
- 14. 55% share photos
- 15. 37% contribute rankings and ratings
- 16. 33% create content tags
- 17. 30% share personal creations
- 18. 26% post comments on sites and blogs
- 19. 15% have personal website
- 20. 15% are content remixers
- 21. 14% are bloggers
- 22. 13% use Twitter
- 24. Cell phone owners – 85% adults 96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%
- 25. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%
- 26. Cell phones as connecting tools % of cell owners 64% send photo or video Post video 25% 55% access social net. site 30% watch a video 11% have purchased a product 11% charitable donation by text 60% (Twitter users) access Twitter 2/22/2011 17
- 27. 1 in 4 adults use apps All adults 85% use cell phones 35% have apps 24% use apps May 2010 and Nov 2010 surveys
- 28. 56% of adults own laptops – up from 30% in 2006 52% of adults own DVRs – up from 3% in 2002 44% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 12% of adults own e-book readers - Kindle 8% of adults own tablet computer - iPad
- 29. Revolution #3 Social Networking 20
- 30. The social networking population is more diverse than you might think Urban-64% Suburban-65% Rural-49% 5x 5x 7x 5x 2/22/2011 21
- 31. Why South Dakota so high?
- 32. What does this mean for learning? 1) Social networks are more influential as … Sentries
- 33. What does this mean for learning? 2) Social networks are more influential as … Evaluators
- 34. What does this mean for learning? 3) Social networks are more influential as … Audience
- 35. - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content/knowledge - personal information literacy - ethical behavior in new world June 25, 2010 26 What does this mean for learning? 4) New literacies are required
- 36. “Information needs of communities” - -- Knight Commission 2009 Attributes Maximize the availability of relevant and credible information Strengthen the capacity of individuals to engage with information Promote individual engagement with information and the public life of the community
- 38. Internet
- 40. Individuals’ Ability to Exchange Information
- 42. Quality of Life Information
- 44. Revolution #5 Internet of things, big data 30
Notes de l'éditeur
- Title: How Communities LearnSubject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the latest trends in Americans use of the internet and smart phones and how people use technology to learn and share information about their communities. He will explore the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather information and make sense of it.
- http://www.knightcomm.org/read-the-report-and-comment/
- http://www.knightcomm.org/read-the-report-and-comment/
- Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
- http://www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
- Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
- This is the way Pew Internet measures content creation….
- 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
- http://mashable.com/2010/04/05/facebook-us-infographic/http://www.socialbakers.com/united-states-facebook-statistics/
- http://www.knightcomm.org/read-the-report-and-comment/